Sony Pictures Digital Entertainment Strengthens Online Marketing Business

CULVER CITY, Calif., Sept. 19 /PRNewswire/ -- In a strategic move to
capitalize on the steady growth of Sony Pictures Digital Entertainment's
marketing and production group and expand the full range of services
offered by Sony Pictures Imageworks, Tim Sarnoff, president of Imageworks,
has announced that the marketing and production group has joined Imageworks
and changed its name to Imageworks Interactive. In conjunction with the
announcement, Emmanuelle Borde, who has led the marketing and production
group since 2000, has been promoted to senior vice president of Imageworks
Interactive. Borde will continue to manage the day-to-day operations of
Imageworks Interactive and oversee the creative, marketing, production,
technology and product development initiatives, both online and mobile, in
support of Imageworks Interactive's clients.
"Imageworks Interactive's full range of digital marketing and
production services expands our company's offerings," noted Sarnoff.
"Whether a client is seeking state-of-the-art visual effects and character
animation or cutting-edge websites and mobile content, Imageworks is the
company to meet that need."
Under Borde's leadership, the marketing and production group has
developed thousands of websites and digital campaigns for worldwide studio
initiatives, including a unified online presence for all of Sony Pictures
Entertainment at SonyPictures.com. Her team of marketers, designers,
producers and technologists has been recognized with multiple peer awards
acknowledging superior work in everything from excellence in design to best
marketing strategy.
Yair Landau, vice chairman of Sony Pictures Entertainment and president
of Sony Pictures Digital Entertainment, said, "As our marketing and
production unit continued to grow we looked for ways to build upon that
success. Coupling the group with Imageworks was a natural fit. Imageworks
Interactive stands to benefit greatly from the experience of Imageworks in
infrastructure management, artist development and client services in terms
of working successfully with both Sony and non-Sony clients going forward."
"It's an exciting move for our group," said Borde. "For the past few
years, we have been growing exponentially and building a reputation within
our industry. This move not only solidifies a strong base inside the studio
but also cements our brand outside the studio as a full-service interactive
agency."
Imageworks Interactive provides its clients with comprehensive digital
marketing strategy, online research, customer relationship management,
product development and website design and development. The unit is
specialized in the management and extension of entertainment brands into
the digital space. Notable worldwide campaigns include Sony Pictures, the
Spider-Man(TM) movie trilogy, Surf's Up, Open Season, Stuart Little, and
television sites such as "Wheel of Fortune", "JEOPARDY!" and "The
Boondocks".
About Sony Pictures Imageworks
Sony Pictures Imageworks Inc. is an Academy Award(R)-winning,
state-of-the-art visual effects and character animation company dedicated
to the art and artistry of digital production and character creation. The
company has been recognized by the Academy of Motion Picture Arts and
Sciences with Oscars(R) for its work on Spider-Man(TM) 2 and the CG
animated short film The ChubbChubbs!, as well as nominations for Superman
Returns, Monster House, The Chronicles of Narnia: The Lion, the Witch and
the Wardrobe, Spider-Man(TM), Hollow Man, Stuart Little and Starship
Troopers. Imageworks continues to raise the bar in the visual effects and
character animation industry, becoming a major force by providing leading
edge technology to its world-class artists. Imageworks is a division of
Sony Pictures Digital Entertainment, which oversees the digital production
and online entertainment assets of Sony Pictures Entertainment.