Sorenson 360 Enables Compuware Gomez to Deliver High-Quality Online Video Content

Gomez Utilizes Sorenson 360 Flexible Online Video Platform for the Development and Online Delivery of Its Marketing Videos

SAN DIEGO & DETROIT--(BUSINESS WIRE)-- Gomez, the Web performance division of Compuware, was looking for an online video platform (OVP) that could scale flexibly with its growing online video needs. The company selected Sorenson Media’s OVP, Sorenson 360, to quickly create and deliver high-quality online video content for its website and integrate seamlessly with WordPress.

Gomez’s industry-leading solutions for optimizing the performance, availability, and quality of web and mobile applications are used by more than 3,000 customers worldwide, ranging from small companies to large enterprises — including 12 of the top 20 most-visited U.S. Web sites.

“Many of the world’s leading companies rely on Gomez to help them increase revenue, decrease costs and build brand loyalty by optimizing the performance, availability and quality of their Web and mobile applications,” said Kirk Punches, vice president of sales and business development for Sorenson Media. “Gomez chose Sorenson 360 to address the company’s online video needs and meet all of its website’s online video challenges.”

Gomez required an OVP that provides control of the management and hosting for its archived files, and a more effective way to implement its own registration process. In addition to its Archived Webinar video content, Gomez wanted reliable solutions for the development and online delivery of its marketing videos, which incorporate both Flash animation and traditional video images.

“Sorenson’s scalable product enabled us to enter into online video gradually,” said Tarah Cammett, director of marketing for Gomez. “We received excellent quality and results from the Sorenson Squeeze client-side encoding solution, so we decided to evaluate Sorenson 360 online video platform to address our online video challenges.”

Customers can use the gold-standard Sorenson Squeeze client-side encoding application to easily compress and upload videos directly to Sorenson 360, ensuring maximum control and industry-best online video quality.

The flexibility and scalability of Sorenson 360’s features and pricing enabled Gomez to seamlessly transition through three successive stages of video deployment on its site. In the first, exploratory stage, Gomez added a few smaller videos to its site, which enabled the company to minimize expenses while evaluating the response and viewing patterns of site visitors.

Encouraged by brisk viewership during this first stage and Sorenson 360’s ease of use, the company upgraded its service to include more and larger video files to accommodate increasing numbers of viewers. The accelerating viewership and the seamless transition with Sorenson 360 emboldened the company to enter its third and current stage, with an increasing emphasis on customized videos and the incorporation of RTMP streaming. This final stage of heightened video content and quality has driven significant increases in video views and overall site traffic for Gomez.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Online Video Platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.

About Compuware Gomez

Gomez, the Web performance division of Compuware, provides the industry's leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the "outside-in" — across all users, browsers, devices, and geographies — using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry's only solution for optimizing application performance across the Enterprise and the Internet. Over 3,000 customers worldwide, ranging from small companies to large enterprises — including 12 of the top 20 most visited US Web sites — use Gomez solutions to increase revenue, build brand loyalty and decrease costs.

CONTACT:

Sorenson Media Public Relations
Jacob Moon, 801-490-1017
jacob@methodcommunications.com

KEYWORDS:   United States  North America  California  Michigan

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Internet  Networks  Software  Audio/Video  Telecommunications  Mobile/Wireless

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