Sports Illustrated Digital and Action Engine Launch Mobile Application for Consumers to Enjoy College Basketball Postseason Tour

Sports Illustrated Digital and Action Engine® Corporation, The On-Device Portal Company™, today announced the launch of MySI Mobile, the beta version of a subscription-free, downloadable mobile application that delivers personalized sports content from SI.com.

MySI Mobile allows sports enthusiasts the ability to select and track the scores, schedules and standings for their favorite teams, view popular SI photos, read the latest sports news and set calendar alerts for upcoming games using their phone. The ad-subsidized application's debut is timed with the beginning of the NCAA 70th Annual Division 1 Men's Basketball Championship.

"MySI Mobile literally brings the best of SI.com's award winning website to the mobile phone user," said Stacey Vollman, Vice President and GM of SI Digital. "Through this partnership with Action Engine, sports fans will have access to our award winning journalism and content wherever and whenever they need it."

MySI Mobile, developed using the Action Engine Mobile Application Platformâ„¢, provides mobile users with many features to help stay on top of the latest sports news and developments. Application highlights include:

-- Personalized Home Page -- Personalize the application home screen by selecting your four favorite teams to track. Then access scores, schedules and standings for each team with just one click. Teams can be selected from: Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), College Basketball (NCAA) and College Football (NCAA)
-- News -- Receive timely news feeds about anything and everyone in the world of sports.
-- Calendar Alerts -- Never forget game time again. MySI Mobile integrates with the calendar on your phone to make it easy to add game and sporting event reminders to your personal calendar. -- Photo Gallery -- View the best photos of the week, from cheerleader photos to action shots from March Madness games, all chosen by the editors of SI.

"Our leading-edge customers, like Sports Illustrated, The Wall Street
Journal.com and MSNBC.com, have embraced mobile advertising as a way to
widely deliver high-value content to the phone without forcing consumers to
pay yet another subscription fee," said Scott G. Silk, president and CEO of
Action Engine. "As more companies build mobile applications that make their
content easy to use and free to download, the wireless phone will become
the premier location for driving brand awareness and loyalty with
consumers."

The MySI Mobile application is available today with support for 29 phones
running the Microsoft Windows Mobile platform. Windows Mobile is the
exclusive launch advertiser for the new service. To download the MySI
Mobile application consumers can text "MYSI" to 58585 and receive a text
message with a link to download the service. Alternatively, consumers can
type http://www.mysi.actionengine.com/provision on their phone's mobile
browser and follow the download instructions provided.

For more information on the MySI Mobile application, please visit:
http://sportsillustrated.cnn.com/mysimobile/download.html.

About Action Engine

Action Engine, the On-Device Portal (ODP) Companyâ„¢, enables media
companies and network operators to build, deploy, and manage highly
personalized and intuitive suites of mobile applications that deliver a
superior user experience. Action Engine's best-in-class ODP platform
incorporates intelligent mobile advertising, support for mass market
handsets and broad management capabilities that increase profitability,
lower cost of ownership, speed time to market and drive brand-awareness. As
the acknowledged market leader in ODP technology, Action Engine has
successfully deployed its award-winning software to numerous companies
including AOL, MSNBC.com, TiVo, Sprint, Verizon Wireless, smarTVideo,
SingTel, Optus, and Globe Telecom. Additional information is available at
+1 (425) 498-1500, info@actionengine.com, and http://www.actionengine.com/.

Action Engine is a registered trademark, and Action Engine Mobile
Application Platform, On-Device Portal Company, and Brand-n-Go are
trademarks of Action Engine Corporation. All other names, brands, or
products may be trademarks or registered trademarks of their respective
owners.