FierceWirelessFierceWirelessEuropeFierceDeveloperFierceMobileContentFierceBroadbandWirelessFierceVoIPFierceIPTVFierceTelecomFierceOnlineVideo

Free Newsletter

About | View Sample | Privacy
Related Topics >> Sprint | Mobile TV | NFL

Sprint and the NFL to Broadcast Live Game Coverage on Mobile Phones

Tools

Posted November 28, 2007

Sprint and
the National Football League (NFL) are giving Sprint wireless
subscribers access to live NFL game coverage on their mobile phones.
Coverage will include red zone drives and other key moments of all
games televised on NFL Network in 2007.

The coverage will be provided by NFL Network which will produce a
three-hour studio-based show that will be streamed live on NFL.com and
via wireless exclusively to Sprint subscribers. Highlights of that
coverage include live game action when a team enters the red zone,
during scheduled time slots at the :15 and :45 marks, and at other
critical moments in a game. The show also features replays, in-game
highlights and analysis from that night's action, and the halftime
show featuring host Rich Eisen and analysts Steve Mariucci, Marshall
Faulk and Deion Sanders.

"Sprint continues to drive innovation with NFL fans," said Steve
Gaffney, Sprint's director of sports sponsorships. "Fans tell us they
want to have the ability to watch live NFL game broadcasts on their
phones and we're enabling them to do that."

The live telecast of NFL Network is available to Sprint
subscribers round the clock via NFL Mobile and Sprint TV. Unlimited
access to NFL Mobile is available with any Sprint Power Vision pack at
no additional cost. To access NFL Mobile, Sprint customers can text
"NFL" to 7777.

More than 1 million Sprint customers have downloaded NFL Mobile,
and NFL Network continues to be the most popular channel on Sprint TV.
NFL Mobile delivers stats and scores, official play-by-play, video
highlights and customizable text alerts to Sprint subscribers faster
than any other carrier with information updated every 10 seconds on
game days.

About Sprint Sports Content

Sprint continually produces wireless data services that are first,
better and unique - and the company's sports offerings are a distinct
example of this leadership. Sprint's sponsorship of NASCAR's premier
series, the NEXTEL Cup, the United States Ski and Snowboard
Association, and the NFL yield compelling and exciting content for
Sprint customers, such as NFL Mobile and NEXTEL FanScan which provides
in-car team communication during each NASCAR NEXTEL Cup Series(TM)
race. NASCAR.COM TO GO with PitCommand delivers real-time race data in
a full-color, visual display and NASCAR Live provides Sprint customers
with live in-race leaderboard coverage, live qualifying results and
exclusive editorial content.

About Sprint Nextel

Sprint Nextel (NYSE:S) offers a comprehensive range of wireless
and wireline communications services bringing the freedom of mobility
to consumers, businesses and government users. Sprint Nextel is widely
recognized for developing, engineering and deploying innovative
technologies, including two robust wireless networks serving about 54
million customers at the end of the third quarter 2007;
industry-leading mobile data services; instant national and
international walkie-talkie capabilities; and a global Tier 1 Internet
backbone. For more information, visit www.sprint.com.


More stories about Sprint   Mobile TV   NFL