Sprint, Microsoft Deliver Mobile Search Innovations
OVERLAND PARK, Kan. and REDMOND, Wash.
As part of the strategic alliance between Sprint (NYSE: S)
and Microsoft Corp., today the two companies are providing Sprint
customers with the industry's first fully integrated GPS location-aware
mobile search service with entire Internet search on Sprint phones.
Voice search by Live Search for mobile using Tellme technologies will
also be available on select Sprint phones as a separate download. The
new services enable people to find Web, local, and phone content easily
using traditional input methods or voice.
With the enhanced mobile search service launching today, Sprint customers can now:
- Search the entire Web, local listings and maps, and Sprint's mobile
content catalogue using the same familiar search box powered by Live
Search, on the Sprint mobile Web home page.
- Use Sprint's built-in GPS capabilities to automatically find
local businesses and listings nearby quickly and easily without needing
to manually enter location information. The new GPS-enabled search
allows customers to give permission to let their phone automatically
identify their location to return nearby business search results, such
as the closest gas station, pizza place or movie theatre ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ all by
simply typing in or, on select phones, speaking the name or category of
business for which they are searching.
Additionally, Sprint is the first mobile operator in the U.S. to
launch GPS-enabled voice search capabilities, which are powered by Live
Search for mobile. Customers can simply say the business listing and
then see the search results on the screen. Speaking rather than typing
makes it even easier for customers to find the results they are looking
for. This feature uses award-winning voice user interface design from
Microsoft's recent acquisition Tellme.
"With Live Search on Sprint devices, Sprint customers now carry with
them a GPS-enabled search tool providing open Internet search, local
listing search and mobile content search, all in one easy service,"
said Kevin Packingham, vice president of product management for Sprint.
"We look forward to working with Microsoft to continue developing
innovative mobility solutions that bring together exceptional products
and services from both companies for business and consumer subscribers."
"The location based and voice technologies we're delivering today
with Sprint are a first in the US mobile industry bringing customers a
smart and easy search experience on the phone," said Brian Arbogast,
vice president of Mobile Services organization at Microsoft. "We are
focused on working with industry leaders like Sprint to bring new and
innovative services to market for customers, and creating new business
and revenue opportunities for our partners."
Sprint and Microsoft initially announced their strategic alliance in
November 2006, when the companies launched combined mobile content and
local listings search capabilities and committed to delivering
GPS-enabled search. The two companies plan to continue to deliver
industry-leading wireless data experiences together by combining
Sprint's strength in data services and Microsoft's award-winning mobile
search experiences. On average, Sprint customers spent an
industry-leading $9.75 per month on wireless data at the end of the
second quarter of 2007.
The enhanced Sprint mobile search experience powered by Live Search is
immediately available at no additional cost to Sprint data subscribers
on most data-enabled Sprint phones. On select Sprint phones, voice
search will be available to customers as a free download. Standard data
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies,
including two robust wireless networks serving 54 million customers at
the end of the second quarter 2007; industry-leading mobile data
services; instant national and international walkie-talkie
capabilities; and a global Tier 1 Internet backbone. For more
information, visit www.sprint.com.
About Windows Live
Windows Live, a comprehensive set of personal Internet services and
software, is designed to bring together in one place all the
relationships, information and interests people care about most, with
enhanced safety and security features across their PC, devices and the
Web. Windows Live is available at http://www.live.com.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses
realize their full potential.