SquareLoop Receives $1 Million in Funding
SquareLoop Inc., a provider of wireless location-based services (LBS),
today announced that it has received an angel investment of $1 million.
The funding will support SquareLoop's sales and marketing efforts as it
begins to roll out commercial communications and content delivery services, and will finance further product development efforts.
SquareLoop's angel investors are comprised of a number of prominent
Washington, D.C., area individuals, including Raul Fernandez, CEO of
Object Video; Nigel Morris, co-founder of Capital One; Jack Davis,
founder of AOL International; The McDonnell Family, Zeitgeist Holdings;
and the Center for Innovative Technology GAP Fund, as well as others.
"SquareLoop is a pioneer in merging wireless LBS and messaging,
approaching service delivery in a unique way that sets the company far
apart from others in this sector," said Fernandez. "The company has a
vision in which LBS technology can be used for multiple applications
- from emergency alerts to mobile marketing - and offer customized
features, such as geographic targeting, sender-defined alert tones and
rich media messaging, that are not available from other providers."
Earlier this year, SquareLoop won the Emerging Technology award for
Messaging and Mobile Marketing presented by the Cellular
Telecommunications Industry Association (CTIA). This annual award
honors wireless products and services for their innovation,
functionality, vision and technological importance, as judged by
industry experts, analysts and reporters.
SquareLoop's Mobile Alert Network is the only LBS application currently
available that enables users to opt-in to receive information based on
their current or past location. The Mobile Alert Network platform can
be used for critical communications, such as emergency, weather and
traffic alerts, and advertiser supported content. Another unique
feature of the Mobile Alert Network is that it does not require
tracking a user's location in real time. Instead, SquareLoop's patented
technology - which was originally developed by The MITRE Corp. for
military applications - puts the intelligence in the handset in order
to maintain individual privacy.
"A number of high profile events this year have underscored the need
for geographically targeted messaging services that can distribute
emergency alerts to mobile devices," said W. David Stephenson, a crisis
management expert and principal at the homeland security firm
Stephenson Strategies. "SquareLoop's location-based technology not only
gets messages to the right people before, during, and after an
emergency occurs, but it also eliminates legitimate privacy concerns
because the unique application does not require tracking of
individuals."
"We are excited to be working with such a distinguished group of
investors," said Tom Stroup, SquareLoop's CEO. "Over the next few
months we will be rolling out several new customers and partnerships
across the United States. This investment is perfectly timed, enabling
us to enhance sales, marketing and product development efforts as we
continue to grow our customer base."
About SquareLoop Inc.
SquareLoop offers the next generation mobile messaging product that
combines wireless location-based services (LBS) technology and advanced
mobile messaging for public safety, content delivery and mobile
marketing applications. Unlike other commercial LBS applications that
continuously track the location of targeted individuals, SquareLoop's
technology platform is the only one available today that can preserve
users' location privacy. SquareLoop's Mobile Alert Network offers
location-specific and time-specific delivery of messages to mobile
phones and devices that does not rely on location tracking or central
monitoring of a subscriber's movements. SquareLoop also plans to
partner with content providers and information sources to enhance the
value and relevancy of information. Managed by a team of wireless
industry veterans, SquareLoop is headquartered in Reston, Va. For more
information, visit http://www.squareloop.com.


