Starmount Debuts Engage 2.0 Mobile-Selling Assistant for Retailers
New features empower associates with rich online information; functionality to be showcased at the 2011 Shop.org Annual Summit
AUSTIN, Texas--(BUSINESS WIRE)-- Starmount, a software solution provider for retailers, today announced an update to its mobile-selling assistant, Starmount Engage. Starmount Engage 2.0 improves and adds to the robust feature set of Starmount’s mobile POS solution, further empowering the sales associate to deliver a more personalized in-store experience for shoppers.
“With more and more customers using their mobile devices for price comparison and research, store associates often know less about the products they’re selling than the customer they’re selling to does,” said Joe Halloum, Founder and CEO, Starmount. “Starmount Engage 2.0 gives store associates the power and flexibility to meet the shopper in the middle with technology that’s not stuck behind the cash register — to drive sales while delivering a more personalized shopping experience for the customer. It’s a flexible solution with a quick implementation and a configurable set of features requiring minimal training for sales associates.”
Starmount Engage 2.0 allows associates to use a mobile device to extend and leverage valuable web content with a wide assortment of mobile-selling tools at sales associates' fingertips. Features include the ability to search and browse items; scan an item in the store to go to detailed product information; check cross-channel availability to save a sale; access influential customer input via ratings and reviews; and offer side-by-side product comparisons to help associates drive a buying decision with shoppers. Since these resources are available on a mobile device, sales associates are free to interact with shoppers at the point-of-decision, anywhere on the store floor.
“Until retailers seamlessly bridge the gap between the in-store and online experience, the shopping process will be unsatisfactory for most customers,” said Jerry Rightmer, President and CTO, Starmount. “Starmount Engage 2.0 lets retailers tap into the vast wealth of online information that is available but rarely used within the store, bringing the best of the rich online experience to sales associates and shoppers in the brick-and-mortar store. Retailers must recognize shoppers across channels and provide the best capabilities from any channel to allow consumers to easily navigate a retailer’s brand — ensuring shoppers will buy more and buy more often.”
Starmount mobile point of sale technology is already delivering benefits to customers such as Urban Outfitters, Free People and Anthropologie, where the retailer is seeing improvements in customer service and a reduction in missed sales, in addition to reducing the need for more costly registers.
Starmount will feature Engage 2.0 at booth #1307 of the 2011 Shop.org Annual Summit, Sept. 12-14, at the Boston Convention & Exhibition Center.
About Starmount
Starmount software solutions bring the richness of the web and the power of mobile into the store, where retailers can create more personalized, relevant, and dynamic interactions with customers. From mobile selling to interactive kiosks, our retail solutions transform the store environment to a more connected, engaging shopping experience. Headquartered in Austin, Texas, Starmount works with a diverse client base of leading retailers around the world. For more information, visit www.starmountsystems.com, read the blog at www.starmountsystems.com/blog, and follow on Twitter at www.twitter.com/starmountretail.
CONTACT:
Ketner Group Public Relations
Jeff Ketner, 512-794-8876
starmountPR@ketnergroup.com
KEYWORDS: United States North America Massachusetts Texas
INDUSTRY KEYWORDS: Technology Internet Software Mobile/Wireless Retail Other Retail
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