Strategy Analytics: 13 Percent Quad Play Service Penetration by 2016
Quad Play Subscribers Less Likely to Churn
BOSTON--(BUSINESS WIRE)-- By 2016, thirteen percent of US households will take a “Quad Play” service—a bundled offering of fixed voice, broadband, television and mobile voice—from the same provider in 2016, according to a report just published by Strategy Analytics. This represents a four-fold increase compared to 2011 levels.
Today, 57 percent of American households are classified as “multiplay,” meaning that they take more than one entertainment or communication service from the same provider. This makes the US one of the most highly bundled countries in the world. According to this report, while the Quad Play will make strides in the US market over the next five years, the voice-video-data “Triple Play” will be the dominant bundle type.
“Quad Play bundling has had a slow start in the US, but we see increased momentum over the next five years,” said Ben Piper, Director of the Multiplay Market Dynamics service and author of the report. “Survey research we have just fielded shows that US Quad Play subscribers have a much higher ‘value for money’ perception, and are significantly less likely to churn.”
AT&T reports that more than 75 percent of its U-verse TV subscribers receive the service as part of a Triple Play or Quad Play offering. Additionally, the Triple Play ARPU has increased over 8 percent year over year to $170.
Beyond the United States, Strategy Analytics sees high growth opportunities for multiplay bundling in Austria, Italy, and China, each expected to double the percentage of multiplay homes by 2016.
The report, “Multiplay Services Forecast,” provides analysis and subscriber forecasts (2010-2016) for Double Play, Triple and Quad Play services in ten countries, including Austria, France, Germany, Italy, Netherlands, Spain, UK, China, Japan and the US.
Analyst Blog: http://blogs.strategyanalytics.com/MMD/
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/
CONTACT:
Strategy Analytics, Inc.
US Contact:
Ben Piper, +1 617 614 0700
bpiper@strategyanalytics.com
or
European Contact:
David Mercer, +44(0) 1908 423 600
dmercer@strategyanalytics.com
KEYWORDS: United States North America Massachusetts
INDUSTRY KEYWORDS: Technology Consumer Electronics Internet Networks Software Audio/Video Telecommunications Mobile/Wireless
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