Strategy Analytics at Broadband Traffic Management: Surging Mobile Data Revenues Paint over Cracks in Voice Market
Highest Data Revenue Growth Level in Two Years
BOSTON--(BUSINESS WIRE)-- While mobile data revenues accelerated on the back of growing smartphone adoption, the mobile voice market recorded its largest annual decline in Q1 2011. According to the latest report from Strategy Analytics, “Wireless Operator Performance Benchmarking, Q1 2011,” the rate of growth in mobile service revenues faltered last quarter when voice revenues dropped by nearly 3 percent.
Strategy Analytics Wireless Operator Strategies (WOS) research, which tracks the operational and financial performance of over 200 mobile operators, accounting for over 75 percent of global subscribers, found that non-messaging data services contributed all of the growth in mobile data revenues and now represent over 61 percent of the total.
“For mobile operators, the Mobile Internet is the new engine for revenue growth. But it comes with a challenging impact on resources,” comments Sue Rudd, Director of Service Provider Analysis at Strategy Analytics. “While operators are still early in the cycle of managing and optimizing those loads, smartphones and tablets are joining USB modems to put huge strains on mobile network capacity.”
Phil Kendall, Director, Wireless Operator Strategies, and author of the report, adds, “Mobile operators need to remain vigilant in balancing voice, SMS and data pricing to maximize revenues and maintain profitability. The very growth in data revenues, coming from smartphones with bundled voice and data plans, undermines some of the value in the voice market. Operators must tread cautiously in order to avoid chasing smartphone growth at any price.”
Strategy Analytics analysts are chairing sessions at today’s Broadband Traffic Management North America conference in Boston, exploring issues related to policy management and control and the optimization of networks and content.
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/
CONTACT:
Strategy Analytics, Inc.
US Contact:
Sue Rudd, +1 617 614 0709
srudd@strategyanalytics.com
or
European Contact:
Phil Kendall, +44 1908 423620
pkendall@strategyanalytics.com
KEYWORDS: United States North America Massachusetts
INDUSTRY KEYWORDS: Entertainment Technology Consumer Electronics Hardware Internet Networks Software Audio/Video Telecommunications Mobile/Wireless Mobile Entertainment
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