Strategy Analytics: Local Search Revenue Dominates Location Based Service Opportunity

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<0> Consumer Location Based Service (LBS) Revenue Opportunity to Reach $6 Billion </0>

Strategy Analytics: Local Search Revenue Dominates Location Based Service Opportunity

Strategy Analytics, Inc.European Contact:Nitesh Patel, +44(0) 1908 423 621orUS Contact:David Kerr, 1 617-614-0720

With Apple following the lead of Google and Nokia by embedding free maps and navigation its smartphone platform, iOS6, these popular location based services have become a core feature of over 80 percent of the smartphone installed base. “Although there will be over 640 million users of mobile maps globally these services are not directly growing revenue for providers of those services,” said Nitesh Patel, Senior Analyst in the Strategy Analytics

According to this report, the rising consumer and advertiser spend on LBS will be primarily driven by location-enhanced search, accounting for 50 percent of spend by 2017 as advertisers target ads based on user location and desires.

“The ability to advertise relevant offers, products and services to nearby consumers at the point when those consumers are searching for those products and services represents a compelling opportunity for local businesses,” said David MacQueen, Director of the Strategy Analytics

The report, “”, and the accompanying forecast “”, provide an assessment of consumer of location services, including search, maps, navigation, tracking and other location-based services.

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.