Strategy Analytics: Samsung and Apple Surge Ahead in Consumer Brand Preference

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<0> Blackberry, Nokia, Motorola Suffer Declining Ratings </0>

Strategy Analytics: Samsung and Apple Surge Ahead in Consumer Brand Preference

<0> Strategy AnalyticsEuropeanDavid Mercer, +44 7875 391218orUS:Jia Wu, +1-617-614-0712 </0>

“These survey findings suggest that the 12-month outlook for both Samsung and Apple remains rosy,” says David Mercer, Principal Analyst at Strategy Analytics. “By contrast most rivals are struggling to improve consumer support and urgently need to improve mindshare.”

Apple has now overtaken Samsung as the number one preferred brand in the highest income segment. Apple still suffers, however, in France and Germany, where its ratings are still significantly lower than in other markets.

The top 17 brands in order of preference are Samsung, Sony, Apple, HP, LG, Panasonic, Dell, Nokia, Philips, Toshiba, Acer, Sharp, Asus, Motorola, Sanyo, Blackberry, Lenovo.

Editor’s Note: Strategy Analytics conducted an online survey, the Survey fielded in October 2012. The sample consisted of n=2285 individuals in the US and n=4268 in Europe ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of emerging technology, communications and media. For more information, please visit

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