T-Mobile to Launch $10 Home Phone Service
T-Mobile @Home® Service Gives Families Across the Country
Freedom From Their Costly Landline Bills
BELLEVUE, Wash. - June 25, 2008 - T-Mobile USA, Inc. today announced a groundbreaking new home phone service that enables customers to make unlimited nationwide calls from their home phone for just $10 per month*. Beginning July 2, T-Mobile will breathe new life and value into the home phone by launching nationwide T-Mobile @Home®. The service allows customers to keep their home phone number, ditch their high phone bill and save money by adding their home phone line to their T-Mobile service.
According to a 2007 Scarborough Research report, families spend an average of $65 per month on home phone service. However, for just $10 per month, T-Mobile customers can add T-Mobile @Home service to a qualifying T-Mobile wireless plan2 and get unlimited nationwide long-distance calling, plus call waiting, caller ID, three-way conferencing, voicemail, call forwarding and other features. In addition, customers will have the opportunity to use features typically associated with wireless services-for instance, CallerTunesTM (ringback tones)-and port their existing home phone number so family and friends can continue to call them at the same familiar number.
"For years, the traditional landline companies have been great at consistently delivering one thing to their customers-a high monthly bill," said Robert Dotson, president and CEO, T-Mobile USA. "T-Mobile is now delivering the best priced home phone service in America for our existing and future customers.
In addition, we are not only delivering the traditional features of a landline service, we are also including the innovative features consumers love in their more widely used mobile phones."
Previously available in two test markets, Dallas and Seattle, T-Mobile @Home has proved to be a great solution for families looking for a way to save money without sacrificing a home phone. According to an internal T-Mobile study in these test markets, virtually all customers (97 percent) who had a traditional landline phone service reported dropping that service since adopting T-Mobile @Home.
To use the service, customers simply need the touch-tone corded or cordless phone they currently use, an existing broadband Internet connection, and the T-Mobile @Home HiPortTM Wireless Router with Home Phone Connection, available from T-Mobile for just $49.99 with a two-year service agreement. T-Mobile @Home is designed to be easy to set up and running in a matter of minutes. "Unlike VoIP, no special phone is required, allowing the family's center of communications to stay in the kitchen," Dotson added.
T-Mobile @Home is available exclusively for T-Mobile customers, and will be offered at T-Mobile retail stores nationwide and online at www.t-mobile.com. For more information visit www.tmobileathome.com.
# # #
Note to Editors: For video content about T-Mobile @Home and other T-Mobile services and products, please log onto www.thenewsmarket.com/t-mobile to preview and request video. You can receive broadcast-standard video digitally or by tape from this site. Registration and video is free to the media.
*Plus taxes and fees. Prices subject to change. See www.t-mobile.com for more information.
1 Source: Data courtesy of Scarborough Primenext Crosstab Report based on USA+ survey and used under license; collected from customer surveys February 2007 through September 2007. Data excludes cellular/wireless service. The licensed Scarborough data are estimates and Arbitron, Scarborough, and T-Mobile cannot make any representations that the data is accurate to any precise mathematical value. Data ©2007 Scarborough Research.
2 Customers can add T-Mobile @Home service to any single-line mobile plan $39.99 or higher, or any FamilyTime mobile plan $49.99 or higher.