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Related Topics >> HTC | Shadow | T-Mobile USA

T-Mobile Launches the T-Mobile Shadow – the First in a Planned Family of People-Centric Phones Built to Help Cu

Tools

Posted October 29, 2007

T-Mobile USA, Inc., today announces the upcoming availability of the
T-Mobile Shadow™ –
the first phone in a planned franchise of phones under the Shadow brand,
a name that will become synonymous with playful, easier and richer
communications experiences offered only by T-Mobile®.

Available beginning October 31, the T-Mobile Shadow is designed to
significantly reduce the complexity often associated with many
feature-rich devices, while maintaining all the powerful calling,
messaging and picture sharing capabilities people crave to keep them
connected.

“We’re calling the
new line of devices ‘Shadow’
because they’re designed to help people stay
effortlessly connected with those who are closest to them –
the people you would choose to have with you all the time if possible –
the people you love checking in with during a hectic day or to share
special news,” said Robert Dotson, president
and CEO, T-Mobile USA. “Shadow finally makes
staying connected to people simple, fun and easy –
and all without the hassle of using a complicated device. This is not a
productivity tool. This phone is designed for people who have lives
beyond work.”

For years, T-Mobile has been pioneering new products and services
designed to reduce the complexity of staying connected to important
people. This effort began years ago with the introduction of the
T-Mobile Sidekick®
family of devices, designed to make calling, texting and instant
messaging much easier just as young adults were beginning to embrace
these new forms of communication. In 2006, T-Mobile continued this work
with the introduction of myFaves®,
a service that offers unlimited nationwide calling and one-click
communications access to the people who are most important to you.(1)
The myFaves service was introduced simultaneously with the introduction
of T-Mobile’s new “stick
together®”
brand promise, a commitment by the company to focus laser-like on making
it much easier and richer to stay connected with the people who matter
most.

The T-Mobile Shadow helps people effortlessly connect through the phone’s
innovative design and screamingly simple user interface. T-Mobile teamed
with HTC, the designer and manufacturer, to eloquently integrate the
phone’s form and function. This focused
effort resulted in an unmatched communications experience that strips
out the complexity of traditional multi-function phones –
so people don’t have to wrestle with
technology – and makes it more intuitive for
customers to explore and try new ways to communicate.

“We partnered exclusively with T-Mobile to
help them deliver a deep communications experience that is built around
the customer,” said Peter Chou, president and
CEO, HTC. “In both form and function, the
T-Mobile Shadow delivers an unmistakable commitment to enhancing
personal relationships.”

Highlighting the phone’s distinct features
and its complete ease of use, the T-Mobile Shadow offers:(1)

  • An enhanced myFaves functionality that allows even more flexibility
    and ways to communicate and connect. Through this experience customers
    can now call, send an e-mail, text or instant message, and share a
    picture, video or voice note, all with a push of the button right from
    the myFaves home screen.
  • An enhanced user-interface integrated with the Microsoft Windows
    Mobile 6 platform.
  • A sleek, slider design, and a spin navigation wheel that make it a
    breeze to scroll through the polished user interface, myFaves icons,
    and other core phone features.
  • One of the largest, most-radiant screens on any T-Mobile phone. When
    combined with its high-quality, 2.0-megapixel digital camera with
    video capture, it enables customers to record and share those special
    moments in vibrant ways. Plus, a multimedia player provides a
    convenient way to listen to and share favorite music and video.
  • An array of lights and sounds that differentiate one function from
    another, whether you’re receiving an
    e-mail, picture message or calendar appointment notification.
  • Wi-Fi and EDGE-enabled high-speed Internet access to power Web surfing
    so that connecting to your favorite social networking site is quick
    and easy.
  • A reminder feature, so customers need never forget another friend’s
    or family member’s birthday or anniversary
    with the ability to set reminders for these important days in the
    lives of their ‘fave five.’
  • T-Mobile Address Book that lets customers easily import contact
    information from Yahoo!®,
    Gmail™, Microsoft Outlook®
    and other e-mail services onto their phone using my.t-mobile.com, and
    automatically back up their phone’s address
    book online.

The T-Mobile Shadow will be available in two fashionable tones –
copper and sage. It will be available exclusively to T-Mobile customers
beginning Oct. 31 at T-Mobile retail stores and online at www.t-mobile.com.
Customers can learn more about the T-Mobile Shadow, including in-depth
features information, at www.t-mobile.com/shadow.

(1) myFaves allows unlimited nationwide calling
to any five U.S. numbers (restrictions and exclusions apply). Use of
certain features of a myFaves-enabled device requires purchase of a
T-Mobile myFaves rate plan, and separate charges apply for some services
and features, including email, text, picture and other messages, and
Internet usage. See www.t-mobile.com
for information about charges, rate plans, terms and conditions, and
restrictions.

Note:

For video content and images about the T-Mobile Shadow, please log onto www.thenewsmarket.com/t-mobile
to preview and request broadcast-standard video digitally or by tape.
Registration and video is free to the media.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc., is a member of the
T-Mobile International group, one of the world’s
leading companies in mobile communications, and the mobile
telecommunications subsidiary of Deutsche Telekom AG (NYSE: DT). By the
end of the second quarter of 2007, approximately 112 million mobile
customers were served by the mobile segment of the Deutsche Telekom
group — 27 million by T-Mobile USA —
all via a common technology platform based on GSM, the world’s
most widely used digital wireless standard. T-Mobile’s
innovative wireless products and services help empower people to connect
effortlessly to those who matter most. Multiple independent research
studies continue to rank T-Mobile highest, in numerous regions
throughout the U.S., in wireless call quality and wireless customer
care. For more information, please visit www.t-mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG.
Sidekick, myFaves, the myFaves design, and stick together are federally
registered trademarks, and Shadow is a trademark, of T-Mobile USA, Inc. ©2007
T-Mobile USA, Inc.

This press release contains forward-looking statements that reflect the
current views of T-Mobile USA’s management
with respect to future events. They are generally identified by the
words "expect," "anticipate," "believe," "intend," "estimate," "aim,"
"goal," "plan," "will," "seek," "outlook" or similar expressions and
include generally any information that relates to expectations or
targets for revenue or other performance measures. Forward-looking
statements are based on current plans, estimates and projections. You
should consider them with caution. Such statements are subject to risks
and uncertainties, most of which are difficult to predict and are
generally beyond T-Mobile USA’s control.
Among the relevant factors are the impact of other significant strategic
or business initiatives, including acquisitions, dispositions and
business combinations and cost saving initiatives that may have a
material adverse effect on costs and revenue development. If these or
other risks and uncertainties materialize, or if the assumptions
underlying any of these statements prove incorrect, T-Mobile USA’s
actual results may be materially different from those expressed or
implied by such statements. T-Mobile USA can offer no assurance that its
expectations or targets will be achieved and does not assume any
obligation to update forward-looking statements to take new information
or future events into account or otherwise.


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