AT&T Scores With Exclusive New NCAA Football Content From ESPN College GameDay Commentators

SAN ANTONIO, Sept. 20 /PRNewswire-FirstCall/ -- Can't get enough college football? Neither can AT&T. The company today announced that it's teaming up with popular ESPN College GameDay host Chris Fowler and analyst Kirk Herbstreit this fall for "Confessions of a College Football Junkie," a series of weekly video clips available exclusively on AT&T 3G wireless handsets. America's favorite college football experts will go out of bounds and off the cuff on all things college football and deliver it straight to the mobile screens of AT&T customers.

"This is a great addition to the mobile video content lineup for AT&T customers who love everything about Saturday mornings during football season," said Dave Garver, executive director of Business Development and Wireless Sponsorships for AT&T's wireless unit. "This relationship with Chris and Kirk allows us to offer their expertise to the wireless phones of passionate college football fans."

"Confessions of a College Football Junkie" features passionate and unique discussions available exclusively to AT&T customers. The two-minute videos are available every Saturday morning throughout college football season. They begin at 10 a.m. ET and take fans up close and personal with Herbstreit and Fowler as they discuss a host of college football topics.

"College football fans can never get enough of their favorite teams, players and perspectives," said Herbstreit. "We're excited to give AT&T customers even more of the insight and content they want, all season long."

"Kirk and I enjoy giving fans the best and most in-depth college football coverage around," said Fowler. "Bringing exclusive commentary to AT&T wireless phones lets us offer even more of what they love best about college football anytime, anywhere."

AT&T customers can access the "Confessions of a College Football Junkie" videos on their AT&T 3G wireless handsets through the following steps:

1) Access CV from the wireless phone menu 2) Click on Sports 3) Click on ESPNU - Confessions of a College Football Junkie

New two-minute video clips will be available each week of the regular season through the conference championships in December, and two additional videos will be available between the conference championships and the BCS National Championship Game on Jan. 8. Fans can also access the AT&T College Football portal on their 3G wireless phones for scoreboard updates and news, as well as to download 3D graphics and animations, music tones, answer tones and fun packs from their favorite schools. Each download is an entry into a sweepstakes with 101 chances to win official collegiate swag from FansEdge.com.

To access AT&T CV content, consumers will need to purchase a 3G phone and a $19.99 MEdia Net Unlimited package. For more information on this package or other MEdia Bundles, check out http://www.att.com/wireless.

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About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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