AT&T Web Site to Deliver Fresher, Faster and Friendlier Shopping Experience

SAN ANTONIO, Feb. 21 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T), the nation's No. 1 wireless and broadband provider, is making shopping a whole lot easier at http://www.att.com. AT&T is unveiling a series of upgrades that will provide its millions of customers with convenient and seamless access to its complete portfolio of wireless, broadband, video and voice services -- whether at home or on the road.

According to a recent Nielsen Global Online survey on Internet shopping habits, more than 85 percent of people with Internet access around the world have shopped online, and more than half of all Internet users have made at least one purchase in the past month.

As more consumers access products and services online, delivering a satisfying online experience is critical. The redesigned Web site -- already a popular online destination that placed among the top five online destinations based on online sales on the most significant shopping days of the year including Black Friday (the day after Thanksgiving) and Cyber Monday (the following work day) -- creates a convenient, easy-to-use atmosphere that will keep AT&T's customers coming back. In fact, att.com leads the wireless industry in sales and service activities, according to third-party research.

"The reason we continue to invest in our Web site is simple: It's all about the customer experience and making it easy for consumers to do business with us," said Rick Welday, AT&T chief marketing officer, Consumer. "We want our millions of customers to have easy access to their services -- from wireless to TV -- so they can get their questions answered and needs met 24/7, 365 days a year through att.com."

The new att.com now includes vibrant use of color, a more approachable tone, expressive use of photography and easy-to-use navigation tools -- Explore, Shop, Support, and MyAccount -- that will guide customers to various ordering, support and self-service applications.

The redesigned Web site, which recently ranked first in customer satisfaction according to global Internet information provider comScore, includes a variety of elements from the company's successful wireless Web site and underscores AT&T's commitment to integrate best practices following its merger with BellSouth Corp., and consolidated ownership of Cingular.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

SOURCE AT&T Inc.