Millennial Media Adds MLB.com to Fastest-Growing Mobile Advertising Network

Jason Ankeny — Tue, 05 Feb 2008 10:26:56 -0500

BALTIMORE--(BUSINESS WIRE)--The mobile web has caught baseball fever. Millennial Media, the leading cross-platform mobile advertising company, today announced that MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, has become the latest top-tier content publisher to join its growing mobile advertising network platform. As the leader in delivering scalable mobile campaigns to targeted audiences, Millennial Media provides the best possible user experience to mobile web customers while generating the most value for brands and revenue for publishers such as MLB.com.

Through this agreement, marketers can easily reach, activate, and engage baseball enthusiasts who visit MLB.comÃ¢â‚¬â„¢s mobile website for complete coverage, including up-to-the-minute news, live scores, complete game schedules, player and team stats and more.

Ã¢â‚¬Å“Spring training is right around the corner, and the MLB.com mobile website will soon become an addiction for baseballÃ¢â‚¬â„¢s massive base of devoted fans who donÃ¢â‚¬â„¢t want to miss a pitch,Ã¢â‚¬Â said Paul Palmieri, president and CEO, Millennial Media. Ã¢â‚¬Å“We are delighted to be partnering with MLB.com to bring the advertising community an effective new way to tap in to this enthusiastic and engaged audience.Ã¢â‚¬Â

Ã¢â‚¬Å“MLB.comÃ¢â‚¬â„¢s mobile initiatives are increasingly important ways to ensure our fans can interact with the game wherever they are and with whatever device they carry,Ã¢â‚¬Â said Adam Ritter, vice president, wireless, MLB.com. Ã¢â‚¬Å“We look forward to being a part of Millennial MediaÃ¢â‚¬â„¢s expansive advertising network and benefiting from its excellent advertiser relationships.Ã¢â‚¬Â

About Millennial Media

Millennial Media is the industry's leading mobile media networks company Ã¢â‚¬â€œ leveraging its quality advertising networks and extensive reach of the lucrative Ã¢â‚¬Å“millennialÃ¢â‚¬Â audience to define the mobile advertising industry. With Millennial Motion rich media for engaging user experiences, the MBrand network for targeted audiences across premium content and DecktradeÃ¢â€žÂ¢ for performance-driven campaigns, Millennial Media has the solution designed to meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit www.millennialmedia.com.

Contact:

Abelson GroupLaurie Rubenstein, 973-992-6890laurie@abelsongroup.com

Source: Millennial Media

Qualcomm's BrandXtend Signature Solution Powers MLB Advanced Media's Mobile Content Offering

Jason Ankeny — Wed, 07 Nov 2007 10:40:52 -0500

November 07, 2007: 07:30 AM EST

SAN DIEGO, Nov. 7 /PRNewswire-FirstCall/ -- Qualcomm Incorporated , a leading developer and innovator of advanced wireless technologies and data solutions, and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, today announced the launch of a compelling new lineup of mobile content and services for baseball fans, powered by Qualcomm's BREW(R) BrandXtend Signature Solution. Fans can now readily browse and purchase content such as team logo and mascot wallpapers, ringtones of famous radio calls, as well as new player images featuring current players and all-time greats. MLBAM's mobile offerings are available to subscribers of many major U.S. wireless operators and can be previewed, purchased and downloaded at MLB.com (http://www.mlb.com/mobile) or from their favorite team's official Web site.

Qualcomm's BrandXtend gives MLBAM a flexible platform for managing its mobile direct-to-consumer content offerings on the Web and a reliable method for delivering content over-the-air to a broad range of mobile devices.

"We continuously strive to provide baseball fans with interactive opportunities to support and connect with their favorite teams and players by personalizing their mobile devices," said Adam Ritter, vice president of mobile for MLBAM. "We are pleased that the support from Qualcomm, through its BrandXtend platform, provides us more control in managing our mobile content downloads to a wide set of devices. We look forward to leveraging this dynamic platform in the future as we work to distribute additional MLB.com mobile offerings directly to consumers."

"Major League Baseball is a great brand that enjoys a fan base as passionate and loyal as any in the world. MLBAM recognizes the value of reaching its fans through wireless technology, and we are thrilled to collaborate with them in their launch of the first commercial service based on Qualcomm's BrandXtend platform," said Brian Dunphy, head of brand and affinity relations for Qualcomm Internet Services. "As demand for advanced mobile content continues to grow, the entire wireless industry can benefit from the creation of new discovery avenues through which consumers can find and purchase relevant content. Fostering this demand is what Qualcomm is seeking to enable with BrandXtend."

BrandXtend opens new channels for branded media, entertainment, music and game companies to deliver their content to consumers. A key aspect of BrandXtend is that it provides end users with a reliable and easy-to-use platform for the discovery and delivery of compelling mobile content. BrandXtend is aimed at driving the uptake of mobile content both on- and off-deck, and Qualcomm is collaborating with major brands to bring exciting, new content to operators and end-users while also supporting the growth of Qualcomm's operator-managed mobile data offerings.

BREW solutions change the way people relate to wireless data services. By enabling the discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers' mobile data experience. Qualcomm's comprehensive and targeted BREW Signature Solutions offer reduced time to market and lower capital investment for companies providing mobile products and services. Customers also can benefit from several modular BREW offerings, including uiOne(TM), deliveryOne and QPoint(TM), which provide the foundation for customer-differentiated wireless data capabilities.

Qualcomm Incorporated (http://www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.

Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. uiOne, deliveryOne and QPoint are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contacts: Chris Grandis, Qualcomm Internet Services Phone: 1-858-651-6022 Email: qis-pr@qualcomm.com Emily Kilpatrick, Corporate Communications Phone: 1-858-845-5959 Email: corpcomm@qualcomm.com John Gilbert, Investor Relations Phone: 1-858-658-4813 Email: ir@qualcomm.com MLB Advanced Media Contact: Matthew Gould, Corporate Communications Phone: 1-212-485-8959 Email: matthew.gould@mlb.com

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Millennial Media Adds MLB.com to Fastest-Growing Mobile Advertising Network

Qualcomm's BrandXtend Signature Solution Powers MLB Advanced Media's Mobile Content Offering