Amazon related Press Releases

Amazon Lowers Price on #1 Bestseller Kindle to $259

Phil Goldstein — Wed, 07 Oct 2009 09:58:48 -0400

Introduces New Addition to the Kindle Family of Wireless Reading Devices-Kindle with U.S. & International Wireless

#1 bestseller Kindle now $259,
Kindle with U.S. & International Wireless now available for pre-order at $279 and ships Oct. 19

SEATTLE-October 7, 2009-Amazon.com, Inc. (NASDAQ: AMZN) today announced that it is lowering the price of its #1 bestseller Kindle to $259, down from $299. Also today, Amazon.com introduced a new addition to its family of portable reading devices-Kindle with U.S. & International Wireless. Kindle with U.S. & International Wireless now enables readers to wirelessly download content in over 100 countries and territories. Readers can pre-order Kindle with U.S. & International Wireless starting today for $279 at www.amazon.com/kindle and it ships October 19.

"Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items we sell on Amazon, and we're excited to be able to lower the price," said Jeff Bezos, Amazon.com Founder and CEO. "We're also excited to announce a new addition to the Kindle family-Kindle with global wireless. At home or abroad in over 100 countries, you can think of a book and download it wirelessly in less than 60 seconds."

Kindle wirelessly downloads books, newspapers, magazines, blogs, and personal documents to a crisp, high-resolution 6-inch electronic ink display that looks and reads like real paper. Kindle utilizes the same 3G wireless technology as advanced cell phones, so you never need to hunt for a Wi-Fi hotspot or sync with a PC. Readers can wirelessly shop the Kindle Store, download books in less than 60 seconds, automatically receive newspaper and magazine subscriptions, receive personal documents, and read from their library-now in over 100 countries and territories.

"Kindle has revolutionized the way we purchase and read books, by making it mobile, easy and intuitive," said Randall Stephenson, chairman and chief executive officer of AT&T. "We are excited to work with Amazon to help readers access books even faster and from significantly more places than ever before, including more than 100 countries and territories around the world through AT&T's global wireless coverage."

The U.S. Kindle Store (www.amazon.com/kindlestore) now has more than 350,000 books, including New Releases and 104 of 112 New York Times Bestsellers, which are typically $9.99 or less. More than 75,000 books have been added to the U.S. Kindle Store in just the last five months. Starting today, Lonely Planet guides are now available in the Kindle Store, joining existing travel guide selection from publishers Rick Steves, Frommers and Michelin.

"Lonely Planet is excited to make a vast selection of travel guides from Australia to Zanzibar available to Kindle customers around the world," said Lonely Planet CEO Matt Goldberg. "Travelers can now pack as many Lonely Planet guides as they want into Kindle's 10.2 ounces and download new guides wirelessly while travelling around the world."

Over 50 top U.S. and international newspapers such as The New York Times, The Wall Street Journal, USA Today, The Washington Post, Financial Times, The Times (UK), Le Monde, Frankfurter Allgemeine Zeitung, and the Shanghai Daily are available in the Kindle Store for single purchase or subscription, and can now be delivered wirelessly in over 100 countries and territories. Over 35 top magazines, such as The Economist, Newsweek, Time, The New Yorker, Foreign Affairs, The Atlantic, Forbes, Fortune, PC Magazine, and The New England Journal of Medicine are also available for single purchase or subscription, and can also be delivered wirelessly in the U.S. and abroad. U.S. Kindle customers can also continue to take advantage of the Kindle Store's selection of over 7,000 blogs and receive new posts while traveling overseas.

Kindle with U.S. & International Wireless offers customers the same features that have helped make Kindle with U.S. Wireless the #1 bestselling product on Amazon.com, including:

Slim and Trim: At just over a third of an inch thin (0.36 inches) and weighing just over 10 ounces, Kindle is pencil thin and lighter than a typical paperback.

Reads Like Real Paper: Kindle's 6-inch electronic ink display reads like printed words on paper because the screen works using real ink and doesn't use a backlight, eliminating the eyestrain and glare associated with other electronic displays.

Stores Up To 1,500 Books: Kindle's 2 GB of memory holds up to 1,500 books and Kindle books are automatically backed up by Amazon so customers can re-download titles from their library.

Read For Weeks On A Single Charge: Kindle's electronic ink display sips battery power so users can read for over two weeks with wireless turned off and up to four days on a single charge with wireless on.

Read-To-Me: With the experimental Text-To-Speech feature, Kindle can read most newspapers, magazines, blogs, and books out loud.

Automatically Syncs With Kindle and Kindle Compatible Devices: Amazon's "Whispersync" technology automatically syncs customers' last page read, bookmarks, notes, and highlights across Kindle with U.S. & International Wireless, Kindle with U.S. Wireless, Kindle DX, and Kindle compatible devices like Kindle for iPhone.

Wirelessly Receive and Read Personal Documents: Wirelessly send, receive, and read personal documents in a variety of formats such as Microsoft Word and PDF.

Instant Dictionary Lookup: Kindle comes with the New Oxford American Dictionary and over 250,000 definitions that appear instantly at the bottom of the page.

Choose Text Size: Kindle lets readers customize their reading preference by providing six different text sizes.

Bookmarks, Notes, and Highlights: By using the QWERTY keyboard Kindle users can add annotations to text, as well as highlight and clip key passages and bookmark pages for future use.

Kindle with U.S. & International Wireless will be available for shipment to customers in over 100 countries around the world on October 19. Media can visit the Kindle Media Room at http://www.amazon.com/pr/kindle for additional media resources and to request an interview.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

Amazon Launches Optimized Kindle Store Seamlessly Integrated with "Kindle for iPhone" App — The Most Popular Books App for iPhon

Jason Ankeny — Mon, 11 May 2009 10:46:52 -0400

Amazon.com, Inc. (NASDAQ:AMZN) today launched a Kindle Store optimized for the Safari Web browser on iPhone. Now when users of the Kindle for iPhone app click on "Get Books," the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari. This optimized Kindle store offers iPhone and iPod touch app users quick and easy access to the Kindle Store's 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less.

The Kindle for iPhone application was released on March 4 and within days became the most popular books app in the iPhone App Store. iPhone users can shop Kindle's massive selection of books on the iPhone and iPod touch using Apple's Multi-Touch user interface. Amazon's Whispersync technology saves and synchronizes Kindle customers' bookmarks across Kindle, iPhone and iPod touch, so you always have your reading with you and never lose your place. Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle.

"The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them," said Ian Freed, vice president, Amazon Kindle. "The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We've been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we're excited to do that today."

About Kindle for iPhone

The Kindle application for iPhone and iPod touch lets customers bring their Kindle books with them wherever they go, purchase new books in a Kindle Store optimized for Safari, and takes full advantage of Apple's Multi-Touch user interface for browsing, purchasing, and read Kindle books. With the new Kindle for iPhone and iPod touch application, customers can:

* Shop for hundreds of thousands of books directly from the Kindle Store using Safari. Customers can also purchase directly from their Kindle, or online at http://www.amazon.com/kindlestore
* Access their entire library of previously purchased Kindle books stored on Amazon's servers
* Adjust the text size of books
* Add bookmarks and view notes and highlights

Kindle for iPhone and iPod touch is available for free from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

Amazon Kindle is sold through Amazon Digital Services, Inc.

About Amazon Kindle

Kindle is Amazon's portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper. In addition to the over 280,000 books available on Kindle, including 106 of 112 New York Times Bestsellers and most New Releases that are available for $9.99 or less, Kindle customers can access newspapers, magazines, and blogs that are delivered automatically with subscription or individually. For more information on Kindle, visit www.amazon.com/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Customers Get Quick and Easy Access to Over 6 Million DRM-Free Songs from Amazon MP3 On New T-Mobile G1 Powered by Android Softw

Jason Ankeny — Tue, 23 Sep 2008 09:15:51 -0400

Amazon.com, Inc. (NASDAQ: AMZN) today announced that the Amazon MP3 music store will be pre-loaded on the T-Mobile G1, the world's first Android(TM)-powered mobile phone in partnership with Google. T-Mobile G1 users can search, download, buy and play music from Amazon MP3, which offers over 6 million DRM-free MP3 songs from all four major music labels and thousands of independent labels that can be played on virtually any hardware device and managed with any music software.

"Amazon wants to make it easy for customers to discover, buy, and play their music wherever they happen to be--whether sitting at their computer or on the go," said Bill Carr, Amazon.com Vice President for Digital Music and Video. "We look forward to the release of the T-Mobile G1, which will put Amazon MP3's vast selection of low-priced DRM-free music at the fingertips of even more customers in more places."

The T-Mobile G1 comes pre-loaded with an Amazon MP3 application, giving customers a phone-optimized version of the Amazon MP3 store and the immediate gratification of buying and playing their favorite music. Amazon MP3 has worked to make its DRM-free music available through numerous products and services, such as Pandora MySpace Music, and now Android and T-Mobile G1.

Downloading music from Amazon MP3 using the T-Mobile G1 requires a Wi-Fi connection but searching, browsing, listening to samples and buying MP3s can be done wherever customers are connected to the T-Mobile network. Downloaded MP3s can be played anytime on the T-Mobile G1, PCs, Macs or any other MP3 music player.

Launched in September 2007, Amazon MP3 offers a massive selection of DRM-free MP3 music downloads with more than 6 million songs from thousands of record labels. Every song and album in the Amazon.com digital music store is available exclusively in the MP3 format without digital rights management (DRM) software, enabling customers to play their music on virtually any personal digital music-capable device, including PCs, Macs(R), iPods(R), iPhones(R), Zunes(TM), Zens(TM), and to burn songs to CDs for these customers' personal use. Amazon MP3's 100 bestselling songs are 89 cents, unless otherwise marked, with over 1 million songs available at 89 cents. Amazon MP3's 100 bestselling albums are $8.99 or less, unless otherwise marked. Most albums are priced from $5.99 to $9.99, with more than 80 percent of Amazon MP3's album catalog priced at $8.99 or below.

The T-Mobile G1 is the world's first Android-powered mobile phone in an exclusive partnership with Google. The T-Mobile G1 combines full touch-screen functionality and a QWERTY keyboard with a mobile Web experience that includes the popular Google services that millions have enjoyed on the desktop, including Google Maps with StreetView, Gmail, YouTube and others. With a fun and intuitive user interface and one-touch access to Google Search, the T-Mobile G1 is also the first phone to provide access to Android Market, where customers can find and download unique applications to expand and personalize their phone to fit their lifestyle.
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Android is an open, free mobile platform developed by the Open Handset Alliance. It includes everything a manufacturer or operator needs to build a mobile phone. Android was designed from the ground up to enable the best user experience possible on a mobile phone. It leverages web and Internet content to provide advanced services such as Mobile Mash-ups.

Songs and albums on Amazon MP3 are generally sold by Amazon Digital Services, Inc.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

Amazon MP3 to Add DRM-Free Downloads from SONY BMG MUSIC ENTERTAINMENT

Jason Ankeny — Fri, 11 Jan 2008 09:47:22 -0500

SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ: AMZN - News) today announced that DRM-free MP3 music downloads from SONY BMG MUSIC ENTERTAINMENT will be available to customers on Amazon MP3, Amazon's DRM-free MP3 digital music store where every song is playable on virtually any digital music-capable device, including PCs, MacsÃ‚Â®, iPodÃ‚Â®, ZuneÃ‚Â®, ZenÃ‚Â®, iPhoneÃ¢â€žÂ¢, RAZRÃ¢â€žÂ¢ and BlackBerryÃ‚Â®. When SONY BMG is added later this month, Amazon MP3 will be the only retailer to offer customers DRM-free MP3s from all four major music labels, as well as over 33,000 independent labels. Amazon MP3 customers will discover DRM-free MP3s from SONY BMGÃ¢â‚¬â„¢s vast rosters of artists representing virtually every genre of music.

"We are excited to offer Amazon MP3 customers DRM-free MP3s from SONY BMG, which represents many of the most popular musicians from the past and present,Ã¢â‚¬Â said Bill Carr, Amazon.com Vice President for Digital Music. Ã¢â‚¬Å“Our Amazon MP3 customers will be able to choose from a full selection of DRM-free music downloads from all four major labels and over 33,000 independents that they can play on virtually any music-capable device.Ã¢â‚¬Â

Ã¢â‚¬Å“We are excited to be working with Amazon as they continue to build new markets for digital music,Ã¢â‚¬Â commented Thomas Hesse, President, Global Digital Business & U.S. Sales, SONY BMG MUSIC ENTERTAINMENT. Ã¢â‚¬Å“We are constantly exploring new ways of making our music available to consumers in the physical space, over the Internet and through mobile phones, and this initiative is the newest element of our ongoing campaign to bring our music to fans wherever they happen to be."

Launched in September 2007, Amazon MP3 offers EarthÃ¢â‚¬â„¢s Biggest Selection of a la carte DRM-free MP3 music downloads, which now includes over 3.1 million songs from more than 270,000 artists. Every song and album in the Amazon MP3 music download store is available exclusively in the MP3 format without digital rights management (DRM) software and is encoded at 256 Kbps to deliver high audio quality. Amazon MP3 customers are free to enjoy their music downloads using any hardware device, including PCs, MacsÃ‚Â®, iPodÃ‚Â®, ZuneÃ‚Â®, ZenÃ‚Â®, iPhoneÃ¢â€žÂ¢, RAZRÃ¢â€žÂ¢ and BlackBerryÃ‚Â®; organize their music using any music management application such as iTunesÃ‚Â® or Windows Media PlayerÃ¢â€žÂ¢; and burn songs to CDs for personal use.

Most songs available on Amazon MP3 are priced from 89 cents to 99 cents, with more than 1 million of the over 3.1 million songs priced at 89 cents. The top 100 bestselling songs are 89 cents, unless marked otherwise. Most albums are priced from $5.99 to $9.99. The top 100 bestselling albums are $8.99 or less, unless marked otherwise. Buying and downloading MP3s from Amazon MP3 is easy. Customers can purchase downloads using Amazon 1-Click shopping, and with the Amazon MP3 Downloader, seamlessly add their MP3s to their iTunesÃ‚Â® or Windows Media PlayerÃ¢â€žÂ¢ libraries.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN - News), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be EarthÃ¢â‚¬â„¢s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

As used herein, Ã¢â‚¬Å“Amazon.com,Ã¢â‚¬Â Ã¢â‚¬Å“we,Ã¢â‚¬Â Ã¢â‚¬Å“ourÃ¢â‚¬Â and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

Contact:

Amazon.comAmazon.com Media Hotline, 206-266-7180http://www.amazon.com/pr

Introducing Amazon Kindle

Jason Ankeny — Tue, 20 Nov 2007 10:25:00 -0500

Amazon.com (NASDAQ:AMZN)
today introduced Amazon Kindle, a revolutionary portable reader that
wirelessly downloads books, blogs, magazines and newspapers to a
crisp, high-resolution electronic paper display that looks and reads
like real paper, even in bright sunlight. More than 90,000 books are
now available in the Kindle Store, including 101 of 112 current New
York Times Best Sellers and New Releases, which are $9.99, unless
marked otherwise. Kindle is available starting today for $399 at
http://amazon.com/kindle.

"We've been working on Kindle for more than three years. Our top
design objective was for Kindle to disappear in your hands -- to get
out of the way -- so you can enjoy your reading," said Jeff Bezos,
Amazon.com Founder and CEO. "We also wanted to go beyond the physical
book. Kindle is wireless, so whether you're lying in bed or riding a
train, you can think of a book, and have it in less than 60 seconds.
No computer is needed -- you do your shopping directly from the
device. We're excited to make Kindle available today."

Downloads Content Wirelessly, No PC Required, No Hunting for Wi-Fi
Hot Spots

The Kindle wireless delivery system, Amazon Whispernet, uses the
same nationwide high-speed data network (EVDO) as advanced cell
phones. Kindle customers can wirelessly shop the Kindle Store,
download or receive new content -- all without a PC, Wi-Fi hot spot,
or syncing.

No Monthly Wireless Bills or Commitments

Books can be downloaded in less than a minute and magazines,
newspapers, and blogs are delivered to subscribers automatically.
Amazon pays for the wireless connectivity for Kindle so there are no
monthly wireless bills, data plans, or service commitments for
customers.

Reads Like Paper

Kindle uses a high-resolution display technology called electronic
paper that provides a sharp black and white screen that is as easy to
read as printed paper. The screen works using ink, just like books and
newspapers, but displays the ink particles electronically. It reflects
light like ordinary paper and uses no backlight, eliminating the
eyestrain and glare associated with other electronic displays such as
computer monitors or PDA screens.

Books, Blogs, Magazines and Newspapers

The Kindle Store currently offers more than 90,000 books, as well
as hundreds of newspapers, magazines and blogs. Customers can search,
browse, buy, and download from this wide selection wirelessly from
their Kindle. The same Amazon shopping experience customers are
accustomed to is offered in the Kindle Store, including customer
reviews, personalized recommendations, 1-Click purchasing, and
everyday low prices. Additionally, Kindle customers can download and
read the first chapter of most Kindle books for free.

Kindle customers can select from the most recognized U.S.
newspapers, as well as popular magazines and journals, such as The New
York Times, Wall Street Journal, Washington Post, Atlantic Monthly,
TIME and Fortune. The Kindle Store also includes top international
newspapers from France, Germany, and Ireland, including Le Monde,
Frankfurter Allgemeine and The Irish Times. Subscriptions are
auto-delivered wirelessly to Kindle overnight so that the latest
edition is waiting for customers when they wake up. Monthly Kindle
newspaper subscriptions are $5.99 to $14.99 per month, and Kindle
magazines are $1.25 to $3.49 per month. All magazines and newspapers
include a free two-week trial.

The Kindle Store has over 300 blogs on topics ranging from
Internet and technology to culture, lifestyle, and humor, to politics
and opinion. Examples include Slashdot, TechCrunch, BoingBoing, The
Onion, The Huffington Post, and ESPN blogs. Blogs are updated and
downloaded wirelessly throughout the day so Kindle customers can read
blogs whenever and wherever they want. Wireless delivery of blogs
costs as little as $0.99 each per month and also includes a free
two-week trial.

Holds Hundreds of Books in 10.3 Ounces

At 10.3 ounces, Kindle is lighter and thinner than a typical
paperback and fits easily in one hand, yet its built-in memory stores
more than 200 titles, and hundreds more with an optional SD memory
card. Additionally, a copy of every book purchased is backed up online
on Amazon.com so that customers have the option to make room for new
titles on their Kindle knowing that Amazon.com is storing their
personal library of purchased content.

Built-In Dictionary and Wikipedia

Kindle has built-in access to The New Oxford American Dictionary,
which contains over 250,000 entries and definitions, so readers can
easily look up the definitions of words within their reading. Kindle
customers also have seamless access to the world's most exhaustive and
up-to-date encyclopedia, Wikipedia.org, and its collection of over
2,000,000 articles.

Long Battery Life

Customers can leave the Kindle wireless connectivity on and
recharge approximately every other day, or turn wireless off and read
for a week or more before recharging. Kindle fully recharges in two
hours.

Kindle has a standard-layout keyboard that makes it possible for
users to search the Kindle Store, their entire library of purchased
content, and Wikipedia.org. Customers simply type in a word or phrase
and Kindle will find every instance.

Annotation and Bookmarks

The Kindle keyboard lets customers add annotations to text, just
as they would write in the margins of a book. Customers can edit,
delete and export these notes, highlight and clip key passages, and
bookmark pages for future use. Additionally, Kindle automatically
bookmarks the last page a customer reads of any content on their
Kindle.

Ergonomic Design

Kindle is designed for long-form reading, so it is as easy to hold
and use as a book. Full-length, vertical page-turning buttons are
located on both sides of Kindle, allowing customers to read and turn
pages comfortably from any position. The page-turning buttons are
located on both the right and left sides of Kindle, which allows both
left and right-handed customers to hold, turn pages, and position
Kindle with one hand.

Adjustable Text Size

Kindle has six adjustable font sizes to suit customers' varying
reading preferences.

Personal Documents

Customers can take their personal documents with them on their
Kindle. Customers and their contacts can e-mail Word documents and
pictures directly to their unique and customizable Kindle e-mail
address for $0.10 each. Kindle supports wireless delivery of
unprotected Microsoft(R) Word, HTML, TXT, JPEG, GIF, PNG, and BMP
files.

Comes Ready To Use

When customers order a Kindle, it arrives from Amazon.com ready to
use. There is no software to load or set up. Customers are immediately
ready to shop, purchase, download and read from Kindle.

Amazon is adding new book, periodical, and blog titles to the
Kindle Store every day. Publishers and authors can submit their
content and make it available to Kindle customers by using Amazon's
new Digital Text Platform (DTP), a fast and easy self-publishing tool
that lets anyone upload and sell their books in the Kindle Store. Sign
up today for DTP at http://dtp.amazon.com.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as health and personal care, jewelry and watches, gourmet food,
sports and outdoors, apparel and accessories, books, music, DVDs,
electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.

Amazon Kindle is sold through Amazon Digital Services, Inc.

Forward-Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2006, and all
subsequent filings.