HBO related Press Releases

HBO's 'Bored to Death' Leverages Modavox Mobile Marketing Platform Through Clear Channel Taxi Media in New York City

Jason Ankeny — Tue, 22 Sep 2009 09:38:25 -0400

Modavox, Inc. (OTCBB:MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, today announces the latest mobile marketing campaign launched by recently acquired Augme Mobile(TM), now operating as a division of Modavox.

On Monday, September 14, the Augme Mobile AdLife(TM) platform launched a first-of-its-kind mobile marketing campaign to promote the new Home Box Office original series Bored to Death. HBO, www.homeboxoffice.com, the premium television programming subsidiary of Time Warner, offers two 24/7 television services (HBO and Cinemax) to over 38 million U.S. subscribers. In conjunction with the print advertising campaign for Bored to Death, taxicab passengers in New York will learn how to use their mobile phone to easily access information and the video trailer for the show.

HBO worked with Augme Mobile(TM) through Details Magazine, www.details.com, a Conde Nast Publication, www.condenast.com, to augment the print advertising campaign by deploying a mobile marketing tactic through the Clear Channel Communications Taxi Media presence in New York. Passengers in a New York taxicab equipped with Clear Channel back seat video screens will see an on-screen banner advertisement for the show. The ad instructs passengers to use their mobile phone to "Text 'Bored' to 87415" or use their camera phone to scan a unique 2D code. When passengers respond through either 'mobile response' method (text or scan), their phone easily accesses a mobile web experience created for Bored to Death. The mobile site promotes the weekly show time, offers easy access to the promotional video trailer for the show, and allows interested viewers to sign up with their email address for the official Bored to Death newsletter.

The Bored to Death campaign is the first mobile interactive taxi media deployment through Clear Channel Taxi Media. "This campaign leverages the ubiquity of mobile phones with the rare opportunity for down-time in New York, enabling mobile consumers who are literally on the go to interact with the ad during their ride," says Anthony Iacovone, Chief Innovation Officer of Modavox and Founder of Augme Mobile(TM). "The taxi media placement delivers a unique and valuable marketing impression for HBO, and does so in New York -- the very city where Bored to Death takes place."

Bored to Death premiered on September 20, and airs each Sunday at 9:30pm EST on HBO. To learn more about the show and see the latest in mobile marketing before your next cab ride in New York City, just text "Bored" to 87415 from your mobile phone.

About Modavox

Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning and rich media advertising. For more information, please visit www.modavox.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

HBO & Apple Bring Critically Acclaimed Television Programming to the iTunes Store

Jim O'Neill — Tue, 13 May 2008 19:32:35 -0400

NEW YORK and CUPERTINO, California—May 13, 2008—HBO and Apple® today
announced that programming from HBO is now available for purchase and
download on the iTunes® Store (www.itunes.com).
New HBO programs on iTunes include the Emmy Award-winning programs “The
Sopranos,” “Sex and the City,” “Deadwood” and “Rome,” as well as the
critically acclaimed hits “Flight of the Conchords” and “The Wire.” The
iTunes Store is the world’s most popular online TV store with over 150
million episodes sold and features the world’s largest catalog with
over 800 shows (over 20,000 episodes).

“We’re very excited to make these legendary HBO programs available
on the iTunes Store,” said Henry McGee, president of HBO Video.
“Whether catching up on ‘Sex and the City’ in anticipation of its
upcoming movie release or reliving a favorite ‘Sopranos’ episode, we
think viewers will love being able to watch these shows on their iPod
or iPhone.”

“We’re thrilled to bring this incredible lineup of programming from
HBO to the iTunes Store,” said Eddy Cue, Apple’s vice president of
iTunes. “These are some of the most talked about television shows ever,
as well as some of the most requested by our customers.”

“Sex and the City: The Movie” premieres in theaters on May 30, and
in preparation for the movie’s debut, fans can choose any or all 94
episodes from the entire six seasons of the program.

Television shows purchased and downloaded from the iTunes Store can
be viewed on a Mac® or PC, iPod® nano with video, iPod classic, iPod
touch, fifth generation iPod, iPhone™ or on a widescreen TV with Apple
TV®. “Sex and the City,” “The Wire” and “Flight of the Conchords” are
$1.99 per episode, and “The Sopranos,” “Deadwood” and “Rome” are priced
at $2.99 per episode. iTunes customers can also choose to purchase
entire seasons of their favorite programs.

Pricing & Availability
iTunes 7.6.2 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.com).
Purchase and download of songs and videos from the iTunes Store
requires a valid credit card from a financial institution in the
country of purchase. Television shows are available in the US, UK,
Canada and Germany, and video availability varies by country.

Home Box Office, Inc. is the premium television programming
subsidiary of Time Warner Inc., providing two 24-hour pay television
services – HBO and Cinemax – to over 40 million U.S. subscribers. The
services offer the most popular subscription video on demand products,
HBO On Demand and Cinemax On Demand, as well as HBO on Broadband, HD
feeds, and multiplex channels. Internationally, HBO’s branded
television networks, along with the subscription video on demand
products HBO On Demand and HBO Mobile, bring HBO services to over 50
countries. HBO programming is sold into over 150 countries worldwide.

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Apple ignited the personal computer revolution in
the 1970s with the Apple II and reinvented the personal computer in the
1980s with the Macintosh. Today, Apple continues to lead the industry
in innovation with its award-winning computers, OS X operating system
and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with
its revolutionary iPhone.

"It's Not TV; It's HBO... on YouTube"; HBO Launches Official YouTube Channel

Jason Ankeny — Mon, 25 Feb 2008 10:39:21 -0500

NEW YORK, NY and SAN BRUNO, CA--(Marketwire - February 25, 2008) - Home Box Office (HBO), Inc. and YouTubeÃ¢â€žÂ¢ today announced an agreement to offer select promotional content on HBO's new branded YouTube channel. Starting today, videos from HBO shows including "Flight of the Conchords," "The Wire," "Def Comedy Jam," "Real Time with Bill Maher," "Real Sports," "Extras," Stand Up Comedy, "Habla y Habla," and "Entourage," will be included in HBO's channel on YouTube (www.youtube.com/hbo). Full length episodes of HBO's original series "In Treatment" will also be available on the channel, as well as promotional content from HBO Films and HBO Documentary Films.

"We are delighted to bring HBO content to the YouTube community and fans of our shows," said Joseph Giraldi, director, digital distribution and partnerships, HBO. "We invest significantly in developing HBO programs and are always searching for new promotional platforms. We are thrilled to continue this tradition by offering the global YouTube audience access to our wide variety of content."

"As the leader in online video, YouTube provides top media companies like HBO an opportunity to broadcast their content to an entirely new audience," said Jordan Hoffner, head of premium content partnerships for YouTube. "The YouTube community watches hundreds of millions of videos everyday and as that number increases, so does the demand for original, quality programming. We are always looking to better serve the needs of our community, and we look forward to connecting existing fans with their favorite programming while introducing a new audience to quality HBO shows."

The HBO YouTube Channel will be populated with content from the company's most popular shows as well as special YouTube-only features in the near future.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services -- HBO and Cinemax -- to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as HBO on Broadband, HD feeds, and multiplex channels. Internationally, HBO's branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About YouTube

YouTube is the world's largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google, Inc.