video advertising related Press Releases

StreamUK Form New Partnership With Adswizz

Mon, 23 Jan 2012 06:10:04 -0500

LONDON, January 23, 2012 /PRNewswire/ --

The online media and streaming expert StreamUK announced a partnership with Adswizz today that will dramatically increase the ad-revenues available to its StreamMP clients.

The integration of Adswizz's targeted advertising solution will enable StreamUK clients to monetise their online video and audio content far more effectively and profitably than previous 'blind' solutions.

The partnership is a significant step forward for both companies who can now offer innovative monetisation options to an ever-growing demand in the market place. The integration looks to provide solutions for both video and audio media and target some of the UK's largest content owners.

StreamUK CTO Joe Bray said;

"The ingenious demographically-targeted advertising and seamless ad insertion capabilities at Adswizz really do match up to today's monetisation demands. This partnership won't only make it easier for our clients to capitalise on their content but it will also bring innovation to online advertising engagement in 2012. "

StreamUK were founded in 2001 and offer a suite of online media products. Adswizz technology will be integrated with StreamMP which is the companies online video platform now used by a huge variety of large content owners from sports businesses such as Liverpool FC to e-commerce Web TV channels such as Argos TV.

Adswizz is an innovative technology provider in online audio and video advertising solutions with offices in California and Europe. Adswizz is gradually becoming the leading global advertising solution provider to the online audio and radio industries.

SOURCE StreamUK

AdColony™ Mobile Video Ad Network Launches AdColony Express

Wed, 12 Oct 2011 09:10:15 -0400

Industry’s 1^st Self-Service Advertising Platform Exclusively Targeting Mobile Devices

LOS ANGELES--(BUSINESS WIRE)-- AdColony, a division of Jirbo, Inc., announced today the launch of AdColony Express, the world’s first self-serve HD mobile video advertising platform exclusively for mobile devices like the iPhone, iPad and iPod touch. AdColony Express provides savvy marketers the easiest way yet to deploy high-quality TV advertising to an ever-growing network of mobile devices in just a few clicks.

With the explosive growth of mobile devices like the iPad 2, and the new iPhone 4S, marketers are increasingly looking to drive brand equity and purchase consideration across this broad-reaching audience. With AdColony Express, this has never been easier. After a one-click account sign up process, marketers can simply upload their video and creative assets, set their campaign budget, and submit their campaign for launch. Following AdColony campaign approval, the ads are instantly deployed across AdColony’s powerful mobile video ad network in full Instant-Play™ HD.

"With AdColony Express, we want to make deploying an ad campaign across our network as seamless as possible," said Will Kassoy, CEO of Jirbo Inc., “We’re confident this provides an ideal solution for brands looking to reach this growing audience that’s increasingly spending more time on mobile devices. This is also an amazing way for app developers to drive discovery and engagement. What used to only be available to brands and agencies through a formal RFP process will now be right at the fingertips of anyone.”

The AdColony network reaches millions of mobile devices and generates industry-leading click-through rates for advertising campaigns averaging from 2.5% to 10%+ and was the first mobile network to charge advertisers just for completed video views. Videos played on the AdColony network have a 97% completion rate. Additionally, AdColony users tend to be high quality loyal users who return to the apps they’ve downloaded. In an internal study, users were 15 to 25 times more likely to engage with apps they downloaded after watching an AdColony video ad than users from other app promotional networks.

AdColony Express for Google’s Android platform is in private beta and will also be available soon.

Please visit www.AdColony.com for additional information.

About AdColony:

AdColony™, a division of Jirbo, Inc., is the premium mobile video ad network that exclusively features Instant-Play™ technology to deliver HD mobile video ads instantly to consumers across the most popular and highly engaging apps in the world. Ad units include preroll/midroll/postroll Instant-Play video ads and, for the most popular social apps that often do not have banners or pre-roll, AdColony offers Videos for Virtual Currency ads which allow users to earn in-game virtual currency and goods by watching Instant-Play video ads. AdColony, Jirbo, Instant-Play, Videos-For-Virtual-Currency, and V4VC are trademarks of Jirbo, Inc. All rights reserved.

CONTACT:

Step 3 Partners
Neil Wood, 805-687-7410
Neil@step-3.com

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Technology Software Audio/Video Mobile/Wireless Communications Advertising Marketing

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Tapjoy Introduces Mobile Video Ads Based on Mobile Value Exchange™

Tue, 20 Sep 2011 09:10:07 -0400

Tapjoy Videos™ delivers video engagements at scale on a pay-for-performance basis

SAN FRANCISCO, Sept. 20, 2011 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading independent mobile advertising marketplace, today announced the availability of Tapjoy Videos, an innovative mobile video advertising platform designed to provide advertisers with the reach, impact and brand building power of TV combined with the targeting and user engagement offered by Tapjoy's extensive pay-for-performance ad marketplace. Leading brands taking part in the launch include Gap, Old Navy, Gamefly, eHarmony, Netflix, Intuit, Zynga and others.

"Video ads are expected to be one of the fastest growing segments of the mobile advertising industry, which according to Gartner is predicted to balloon to more than $20 billion by 2015," said Mihir Shah, president and CEO of Tapjoy. "Clearly, advertisers are bullish on mobile video ads, and we help them reach more than 50 million people per day in a way that allows them to engage with their audiences in much deeper and more meaningful ways than TV ads ever could."

Mobile Value Exchange and Pay-Per-Completed-Video Engagement Pricing Deliver Results at Lower Costs

With consumer audiences shifting media consumption from TV to more interactive forms of entertainment such as the Internet and mobile applications, many brands are reallocating budgets accordingly. An eMarketer report predicts that US mobile ad spend will grow between 25 and 36 percent annually over the next three years, while traditional media ad spend will essentially remain flat. However, eMarketer also reports that only 38 percent of online videos are viewed to their completion, proving that true engagement can be hard to find, even in digital advertising.

Tapjoy Videos solves this challenge by allowing advertisers to sponsor content within popular applications, enabling consumers to unlock premium features or content in exchange for watching videos. This sponsorship establishes a unique value exchange in which the user gets a premium application content experience for viewing a video ad in its entirety and the advertiser receives the user's attention for the duration of its message. Tapjoy Videos features pay-for-completed-view pricing to guarantee results at a significantly lower acquisition cost than TV advertising.

Consumer Choice and Interactivity Further Increase Engagement

With Tapjoy Videos, consumers choose which ad they want to watch, and this self-selection process helps ensure the viewer is more interested and engaged in the video than when viewing an automatically generated pre-roll ad or similarly disruptive video ad. Upon completion of the video, advertisers can give consumers further options to engage with their brand through actions such as following the company on Facebook or Twitter, forwarding the video to friends, or visiting the advertiser's web site and allowing consumers to make purchases directly through their mobile device. These actions further increase the effectiveness of the ads and deepen user engagement on a one-to-one basis.

Increased Revenue and Better User Experience for App Developers

Tapjoy Videos enables mobile application developers to generate incremental revenue by providing consumers with virtual currency as the value exchange for engaging with video ads. The ads are seamlessly embedded into the application experience through the Tapjoy SDK, so users can watch video content without having to leave the application. Tapjoy intelligently places targeted video ads along with other ad types to maximize publisher revenue. Tapjoy Videos is architected to minimize bandwidth usage.

Developers can integrate Tapjoy Videos by downloading the Tapjoy Publisher SDK at www.tapjoy.com. Advertisers interested in distributing ads through Tapjoy Videos should contact adsales@tapjoy.com.

About Tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy ad marketplace spans over 10,000 applications and 280 million global consumers on iOS, Android and emerging mobile platforms. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo. For more information, please visit www.tapjoy.com.

SOURCE Tapjoy, Inc.

Tremor Video Hires Mobile Advertising Expert Bill Condon To Lead Mobile Video Push

Mon, 15 Aug 2011 10:10:06 -0400

Delivering valuable brand engagement wherever consumers view video
Industry veteran to lead National Mobile Ad Sales

NEW YORK--(BUSINESS WIRE)-- Tremor Video, the largest independent online video technology company, today announced that it has hired Bill Condon as Director of Mobile Sales. Condon, a 15-year veteran of on- and offline advertising, will lead all national sales efforts for Tremor Video’s mobile products while educating brand marketers about the potential in the emerging mobile video segment.

Condon joins Tremor Video with a wealth of knowledge in the growing field of mobile video ad sales. He most recently served as Sales Director at Rhythm NewMedia, a leading mobile video ad network. His marketing experience also includes contributions as an account director at both Yahoo and AOL, where he worked with major brands including Coca-Cola and AT&T. Condon was also an early employee at PointRoll, a leading digital advertising technology company.

“The branding power of online video advertising is just coming into its own, and the explosion of mobile video viewing will certainly pave the way for greater mobile advertising adoption,” said Condon. “Consumers say they can’t leave home without their mobile device, and we’ve already seen major adoption of devices like the iPad. My goal is to translate Tremor Video’s expertise in online video into the growing mobile space.”

“Bill knows how brand marketers think about digital, and he also knows what works on the mobile platform,” said Randy Kilgore, Tremor Video’s Chief Revenue Officer. “Tremor Video owns the opportunity to show brand advertisers the power of engaging mobile video. Bill will serve as our mobile evangelist as we grow to help advertisers reach audiences on their computers, mobile devices, and connected TVs.”

As smartphone adoption increases in the coming years, mobile advertising will accelerate as well. Mobile video impressions are expected to account for 7.9 percent of total video ad inventory and roughly 18 percent of total billed mobile media in 2011, according to AccuStream Research. Tremor Video has the ability to serve video ads across multiple mobile platforms, including the iPhone, iPad, Android and BlackBerry. The company purchased the Transpera mobile video ad platform in February.

About Tremor Video

Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

CONTACT:

WIT Strategy, for Tremor Video
Rich Cherecwich, 774-254-0952
rcherecwich@witstrategy.com

KEYWORDS: United States North America New York

INDUSTRY KEYWORDS: Technology Internet Audio/Video Mobile/Wireless Communications Advertising Marketing

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Media General Partners with RAMP for Content Optimization across 48 Local Media Properties

Mon, 15 Aug 2011 08:10:12 -0400

RAMP’s optimized site search, topics, and video publishing delivers increased user engagement and advertising opportunities

WOBURN, Mass.--(BUSINESS WIRE)-- RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that Media General, a multimedia provider of broadcast television, digital media and print products, will be deploying RAMP’s Content Optimization solutions at its network of local media properties across the Southeastern US. RAMP’s solution suite is a comprehensive approach to driving increased content discovery, user engagement, and advertising opportunities and includes:

Universal Site Search: RAMP’s proprietary ability to create rich metadata across audio, video, text and image content delivers the industry’s most powerful site search solution, ensuring visitors to Media General sites quickly and easily find relevant content and increase consumption of and advertising opportunities around Media General’s premium content.
Universal Topics: Using RAMP’s proprietary semantic publishing capabilities, Media General content is continuously and automatically organized into relevant topics and published with SEO best practices to maximize discovery of text, video and image content across leading search engines and social media networks.
Optimized Video Publishing: Using RAMP’s patented and proprietary video metadata capabilities combined with RAMP’s award-winning MetaPlayer, RAMP is able to create rich tags and transcripts for all Media General video assets and create compelling “lean-forward” video experiences for end users increasing streams per session and creating valuable video advertising inventory.

“Delivering compelling digital experiences is becoming increasingly complex as our audience becomes more sophisticated,” said David Park, VP Product & Technology at Media General Digital. “RAMP’s unique technology and attractive software-as-a-service model helps us continue to provide innovative solutions to meet the ever-changing needs of our audience and maximize our business opportunities.”

“We continue to be excited at the response to our solutions and our approach of providing cost effective, scalable solutions to the complex requirements of our media customers,” said Tom Wilde, RAMP CEO. “We look forward to contributing to Media General’s digital goals and success across their premium local properties.”

About Media General

Media General is a leading provider of news, information and entertainment across multiple media platforms, serving consumers and advertisers in strong local markets, primarily in the Southeastern United States. Media General’s operations are organized in five geographic market segments and a sixth segment called Digital Media.

The company’s operations include 18 network-affiliated television stations and associated websites, 21 daily newspapers and associated websites, more than 200 specialty publications that include weekly newspapers, and niche publications targeted to various demographic, geographic and topical communities of interest. Many of the company’s specialty publications have associated websites.

Media General operates three interactive advertising services companies: Blockdot, which specializes in interactive entertainment and advergaming technologies; DealTaker.com, a coupon and shopping website; and NetInformer, a leading provider of wireless media and mobile marketing services.

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

CONTACT:

RAMP
Denise Williamson, 781-376-6738
dwilliamson@ramp.com

KEYWORDS: United States North America Massachusetts

INDUSTRY KEYWORDS: Technology Data Management Internet Software Audio/Video Telecommunications Mobile/Wireless Search Engine Marketing Search Engine Optimization Communications Advertising Marketing Publishing

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GoldSpot Media Launches Open Mobile Advertising Alliance Supporting IAB’s MRAID

Mon, 18 Jul 2011 09:10:17 -0400

SUNNYVALE, Calif.--(BUSINESS WIRE)-- GoldSpot Media, the leader in mobile rich media and video advertising solutions, today launched the Open Mobile Advertising Alliance to accelerate adoption of the Interactive Advertising Bureau’s (IAB’s) forthcoming MRAID (Mobile Rich-media Ad Interface Definitions) spec for mobile rich media ads. This new standards-based solution empowers the advertising industry to seamlessly transact in-app mobile advertising across all smartphones and tablets.

The mobile rich media advertising industry is far from scalable, with resource-intensive proprietary integrations, weekly SDK updates, under-delivering rich media ecosystems and broken mobile ad server functionality. GoldSpot Media has been collaborating with the Interactive Advertising Bureau (IAB) and Open Rich Media Mobile Advertising (ORMMA) to develop a solution that eliminates the fragmentation in mobile advertising. IAB is expected to ratify its MRAID version 1.0 specifications in early September.

The GoldSpot Media in-app SDK for iOS and Android enhances the pioneering contributions to the ORMMA open source project and is available at no charge to participants of the Open Mobile Advertising Alliance. Partners can optionally enable advanced features such as ad caching, frequency capping and video overlays.

“Publishers in the mobile advertising ecosystem are frustrated with today’s disparate online and mobile ad serving infrastructures,” said Cameron Clayton, EVP Digital Products, The Weather Channel Companies and Co-Chair of IAB Mobile Committee. “Initiatives such as the Open Mobile Advertising Alliance bridge the compatibility gap between any ad server and mobile rich media vendors.”

GoldSpot Media’s white label solution simply plugs into a publisher’s existing ad server via an open campaign interface, thereby eliminating additional operations and infrastructure costs. Publishers can sell digital effectively as they can use their existing inventory forecasting and other ad server functions, while maximizing their mobile revenues by selling MRAID compliant ads from any rich media vendor, as soon as they are available.

“For a highly scalable mobile advertising ecosystem, advertisers and agencies should be allowed to focus on driving marketing goals without being restrained by technology hurdles,” said Srini Dharmaji, Founder & CEO, GoldSpot Media. “Similarly, a publisher should be free to focus on driving higher ad revenues through engaging ad campaigns using state of the art creative ad units without significantly increasing their CapEx and OpEx. The Open Mobile Advertising Alliance helps make that a reality for our publisher and advertiser customers.”

To participate in the Open Mobile Advertising Alliance, visit www.goldspotmedia.com/OMAA for more information. For partners who are developing their own MRAID compliant SDK, a comprehensive MRAID compliance test suite is available.

About GoldSpot Media, Inc.

GoldSpot Media is the leader in scalable mobile rich media advertising solutions for all smartphones and tablets. miSpot, our award-winning, cloud based mobile rich media advertising platform, is the only open and universal mobile ad platform that delivers a self-serve environment to create, distribute and measure rich media campaigns across any publisher or ad network.

GoldSpot Media founded the Open Mobile Advertising Alliance to bridge any ad server with mobile rich media to promote rapid adoption of IAB-MRAID (Mobile Rich Media Ad Interface Definition) standard.

A privately-held and venture-backed company, GoldSpot Media is headquartered in Sunnyvale, CA, with regional offices in New York, San Francisco, Los Angeles, Chicago, Japan, and India. For more information, visit www.goldspotmedia.com.

CONTACT:

PenVine for GoldSpot Media
John Angelo, 623-792-8239
John@penvine.com

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Technology Software Other Technology Mobile/Wireless Communications Advertising Marketing

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SeaChange and This Technology Deliver Joint Solution for Dynamic Advertising in Multi-Screen Video

Mon, 13 Jun 2011 10:10:17 -0400

Market Ready Product to be Demonstrated at The Cable Show; Utilizes Web-Based Campaign Management of VOD, Internet and Mobile Video Advertising

ACTON, Mass. & NEW YORK--(BUSINESS WIRE)-- SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software company, today expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for dynamic advertising insertion. The joint solution provides video operators with a single web-based interface to manage advertising campaigns across video-on-demand (VOD), Internet and mobile platforms. Immediately available and planned for demonstrations next week at The Cable Show, the solution leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.

What has traditionally required multiple and disparate advertising systems is now accomplished by enabling the SCTE 130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST). The Companies’ single solution, combining SeaChange’s Infusion™ Advanced Advertising Platform with This Technology’s SpotLink™ software, allows operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD.

“The video advertising landscape is seeing a dramatic change with the integration of Infusion and SpotLink, effectively bringing together the worlds of traditional video with web and mobile,” said Malcolm Stanley, General Manager, Disruptive Technology and Monetization, SeaChange. “Video operators now have a powerful new value proposition to offer advertisers: the ability to dynamically insert ads across their VOD, Internet and mobile platforms and come back with detailed reporting under a single campaign.”

“The integration of This Technology’s suite of advanced services for dynamic ad insertion with the market leading SeaChange platform provides video operators with a feature rich platform that is deployable today,” said Jeffery Sherwin, founder and CEO of This Technology. “We are very excited to bring a combined solution to market that is based on an architecture designed for rapid innovation and that provides the power, intelligence, and efficiency that operators and programmers require to scale dynamic ad insertion on all platforms.”

SeaChange Infusion helps multi-screen video operators manage centralized ad operations, scale to 150,000 insertable channels and millions of ad assets, and migrate to consolidated regional and national advertising systems that are managed from increasingly web-centric datacenters.

This Technology’s SpotLink is a standards-based software product that allows publishers to connect their broadband campaign management systems to the SCTE 130 ecosystem for dynamic ad insertion in content streamed from video servers. This Technology’s SpotBuilder provides ad inventory management authoring, distribution and implementation on an SCTE 130 compliant Placement Opportunity Information Service (POIS).

Visit SeaChange at The Cable Show (booth 1753), June 14-16, at McCormick Place in Chicago.

About This Technology, LLC

This Technology, LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory. Our software products provide metadata management, ad space management, and interconnect software. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. With support for VOD, network DVR, IPTV and mobile devices, This Technology empowers the advertising industry to efficiently manage dynamic ad insertion across all new video applications where management of shared inventory is a core business requirement.

About SeaChange International

SeaChange International (NASDAQ: SEAC) is a global leader in the delivery of multi-screen video. The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

CONTACT:

SeaChange PR
Jim Sheehan, 978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 978-897-0100 x3030
martha.schaefer@schange.com
or
This Technology PR
Brian Baumley, 609-759-0252
brianb@blbcomm.com

KEYWORDS: United States North America Massachusetts New York

INDUSTRY KEYWORDS: Technology Audio/Video Telecommunications Mobile/Wireless

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Panache Offers Interactive Video Ads on HTTP Live Streaming to Connected Devices

Tue, 07 Jun 2011 05:10:08 -0400

Industry-First Innovation Matches Interactive Overlays with Streamed Ads on Apple and Android Tablets

NEW YORK--(BUSINESS WIRE)-- Panache, a digital video advertising fulfillment provider, announces today the industry’s first digital video ad insertion technology for the HTTP live streaming (HLS) standard. This technology enables publishers and advertisers to match interactive overlays to live or simulcast streaming video content, such as broadcast television, across any connected device, including Apple’s iPad and Android tablets.

“We know consumers want to watch premium broadcast content on connected devices, especially Apple and Android tablets, but one of the limits on providing that content is monetization,” said Steve Robinson, CEO and founder of Panache. “We expect this technology to enable content owners and MSOs to quickly and easily establish new revenue by pairing interactive overlays against TV ad buys. Additionally, for advertisers, this technology maintains reach across the full viewing audience while creating an opportunity to engage consumers thoughtfully.”

Panache’s ad-insertion technology matches the interactive overlay dynamically, at runtime, to the ad spots in an internet-delivered feed using the HLS standard. Thus, a TV ad buy can become a digital or mobile buy when a stream is viewed on a connected device. Panache can provide any stream distributor (MSOs, broadcast networks, cable programmers) a way to integrate best-in-class interactive advertising using its existing workflow technology to test, preview, traffic and measure ads across the ever-expanding universe of consumer devices. For advertisers, this technology simplifies the task of layering engagement such as social networking, special offers, or other interactive content onto their TV-driven brand campaigns, raising the value of planned ad buys.

Panache makes it easy to fulfill any digital video ad format into ad servers and across publisher sites — with the ability to customize, scale, extend, and measure campaigns across connected devices, including Apple and Android tablets. Panache’s workflow technology helps advertisers and publishers to bring campaigns to market more quickly, with accountability. All Panache ad formats come with interactive demos, sales collateral, creative templates, full pre-flight preview and testing, and robust campaign measurement reports.

Panache will be demoing the technology at ELEVATE on June 7^th at New World Stages in New York City and by invitation only at the Cable Show in Chicago from June 14-16.

Supporting Resources

About Panache

Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics. Paired with professional services and unparalleled domain expertise, Panache enables leading premium publishers such as Fox News, CBS, and MTV Networks to grow their digital video advertising business with ease. Founded in 2006, Panache is a privately-held company headquartered in Los Angeles.

CONTACT:

Panache
Jill Druschke, VP Marketing
jdruschke@panachetech.com
818.986.3302

KEYWORDS: United States North America Illinois New York

INDUSTRY KEYWORDS: Technology Consumer Electronics Internet Audio/Video Telecommunications Mobile/Wireless Communications Advertising Marketing

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150+ Speakers to Showcase Latest Streaming Media Business Models at Streaming Media East in NYC

Thu, 21 Apr 2011 20:10:11 -0400

New offerings this year include a dedicated HTML5 Track and 'Broadband Device Pavilion' for getting hands-on with the latest devices and content platforms

MEDFORD, N.J.--(BUSINESS WIRE)-- StreamingMedia.com, a leading producer of news, information and events dedicated to the business, technology and content of online video today announced that its annual Streaming Media East Exhibition and Conference will be held May 10-11 at the Hilton New York in midtown Manhattan. Attended by more than 3,000 executives last year, Streaming Media East targets media owners, broadcasters, viral video creators, online marketers, enterprise corporations, ad agencies, educators, application developers and others for whom the latest online video technologies are key to their business models.

Each year the Streaming Media East conference and exhibition brings attendees innovative content from compelling speakers as well as face-time with major industry players in the exhibit hall. "This year is even better, with the addition of innovative new offerings, including a dedicated HTML5 track as well as a 'Broadband Device Pavilion' that enables attendees to get hands-on with more than 25 of the latest hardware devices and content platforms," said Dan Rayburn, Conference Chairman & Executive Vice President, StreamingMedia.com.

Streaming Media East 2011 features over 150 speakers across more than 40 sessions covering the following topics:


-		How To: Encoding Video For HTML5
-		Cutting The Cord On TV
-		Winners and Losers in Over the Top Video
-		How Video News has been Transformed by the Web and Mobile
-		Enhancing the OTT Experience
-		How To: Encoding Video for iDevices
-		Device Demos: Apple, Roku, Microsoft, Sony
-		How Streaming Video Is Changing The Television Landscape
-		Strategies for Preparing Your Video for Tablets and Mobile Devices
-		How-To: Technical Set-Up of Live Streaming Production
-		The Impact Of Broadband-Enabled TVs, Gaming Consoles, And Devices
-		Monetization And Video Advertising Formats
-		Building A Content Brand Using Social Media
-		HTML5 And Web Video Standards
-		Enterprise Video: Phase Two
-		The Future of Video In Education
-		Online Video Platforms: Simplifying the Content Publishing Workflow

Rayburn noted that Streaming Media East focuses on giving attendees real information they can apply immediately in their business. Nearly 75% of the speakers are customers who are buying and deploying online video services and products today and include: HBO, CBS, FOX, MTV, AOL, MLB, NBA, ABC, USA Network, PBS, Starz, WSJ, TIME, Huffington Post, Roku, Boxee, TiVo, Samsung, Western Digital, Yahoo!, YouTube, Blockbuster, News Corp., NYT, A&E, EPIX, Turner, VUDU, Zune Video, VEVO, Hearst, Adobe, Cisco, Lockheed Martin, Wells Fargo, UBS, Oracle, Coldwell Banker, Boeing, Kantar Video, Mediavest, OgilvyInteractive, Euro RSCG and many more.

Running concurrently with Streaming Media East is the Content Delivery Summit on May 9th, which brings together telecom carriers, service providers, content owners, and industry vendors for a detailed look at CDN platforms and the delivery of video and rich-media content.

To register to attend Streaming Media West 2010 and the Content Delivery Summit, go to www.streamingmedia.com/east or phone (800) 300-9868 or (609) 654-6266.

Media registration is open to working journalists and analysts with commercial news organizations and research firms. This includes editors, reporters, freelance writers, producers, camera crews and still photographers. Working journalists and analysts are provided complimentary access to all Streaming Media events and activities, except for the pre-conference workshops. To register for FREE, please click here: http://secure.infotoday.com/forms/default.aspx?form=smcommstrat2011

About StreamingMedia.com events

StreamingMedia.com's conferences and expositions are the largest and most prestigious events in the world for the business of video and audio on the Internet. Bringing together leading companies and technologies, StreamingMedia.com events are the industry's meeting place for streaming media professionals who want to learn, network and make business deals. Executives and technology decisionmakers from all over the world have attended these annual events in New York, California and London. Focused on the "business" of streaming media in the Media & Entertainment, Enterprise, Education and Broadcast sectors, they are the industry's leading forum bringing together digital media experts and professionals in order to exchange ideas, strategies and success stories. The shows provide an interactive exhibit floor enabling vendors to exhibit their products and solutions to businesses and organizations looking to incorporate streaming media enterprise solutions into their infrastructure.

CONTACT:

Commstrat for StreamingMedia.com
Liz Youngs, +1 843-412-6327
liz@commstrat.com
or
Jan Wiedrick-Kozlowski, +1 585-392-7878
jan@commstrat.com

KEYWORDS: United States North America New Jersey New York

INDUSTRY KEYWORDS: Technology Hardware Internet Software Audio/Video Telecommunications

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SuperMedia Mobile and Local Search Products Honored with Two 2011 Local Search Association Excellence Awards

Tue, 19 Apr 2011 02:10:34 -0400

EveryCarListed iPhone App and Inceptor Selected as Winners at Annual Local Search Association Conference

DALLAS--(BUSINESS WIRE)-- SuperMedia (NASDAQ:SPMD), a leading local marketing advisor for small- to medium-sized businesses across the United States, earned two 2011 Industry Excellence Awards from the Local Search Association^™, formerly known as the Yellow Pages Association^™, at the organization’s annual conference in Las Vegas. One award was for SuperMedia’s groundbreaking mobile app, EveryCarListed; the other for its innovative search-marketing service, Inceptor.

SuperMedia’s EveryCarListed iPhone app was recognized in the Mobile Platform or App category, which highlights excellence in mobile media execution, such as mobile display, SMS and mobile streaming video advertising. The EveryCarListed app makes car buying less confusing and intimidating by offering consumers instant access to information they need to purchase a car with confidence.

The tool enables shoppers to search local information about new, used and certified vehicles; compare prices and mileage; locate dealers and map directions; access CARFAX Vehicle History Reports™ and call or email dealerships directly from the app. Buyers can also research cars right from the dealer’s lot using a vehicle identification number (VIN) or stock number. Additionally, the EveryCarListed app shows consumers SuperMedia’s SuperDeals, which are vehicles listed at least $500 below Black Book’s price.

In addition to EveryCarListed, SuperMedia’s best-in-class search engine marketing service, Inceptor, was honored with the Search Marketing Award for its work with Kaz USA, a global leader in health care devices and home comfort products. Inceptor created a highly successful, proactive campaign for the company leveraging pay per click (PPC), comparison shopping engines (CSE) and search engine optimization (SEO). The result was a significant increase in sales as well as increased traffic to the client’s website.

“Inceptor and EveryCarListed are just two of the innovative and effective solutions SuperMedia offers to connect local businesses with consumer purchasers through online, mobile, social and print media,” said Mat Stover, chief marketing officer, SuperMedia. “SuperMedia employees earned this recognition for staying in close touch with the evolving technologies and methodologies they can harness to best meet the local commerce needs of businesses and consumers. We thank the Local Search Association for highlighting the value our employees provide to SuperMedia clients.”

The annual Local Search Association conference serves as the premier event for businesses and professionals in the Yellow Pages industry. Attendees from around the globe gather to review local search and advertising trends and achievements, exchange ideas and best practices, and explore opportunities to improve the quality of service member firms offer to their customers around the world.

About SuperMedia LLC

SuperMedia LLC (NASDAQ: SPMD) helps small- and medium-sized businesses grow through effective local marketing solutions across print, online, mobile and social media. SuperMedia solutions include: the award-winning SuperGuarantee® program, Superpages® directories, published for Verizon®, FairPoint® and Frontier®, Superpages.com®, EveryCarListed.com®, Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.

(SPMD-G)

CONTACT:

SuperMedia LLC
Media Relations:
Andrew Shane, 972-453-6473
andrew.shane@supermedia.com
or
Investor Relations:
Cliff Wilson, 972-453-6188
cliff.wilson@supermedia.com

KEYWORDS: United States North America Texas

INDUSTRY KEYWORDS: Technology Internet Mobile/Wireless Search Engine Marketing Communications Publishing

MEDIA:

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