video advertising related Press Releases

SeaWell Networks & Harris Broadcast Partner to Deliver Targeted Advertising to Any Device

Wed, 23 May 2012 06:45:57 -0400

TORONTO--(BUSINESS WIRE)-- SeaWell Networks Inc., leader in advanced video advertising delivery solutions for network operators, today announced its partnership with Harris Corporation (NYSE:HRS), an international communications and information technology company, and the debut of their combined technology at The Cable Show May 21 - 23 in Boston.

SeaWell and Harris have combined their technologies to create a solution for pay-TV providers that creates a TV-like viewing experience on any device and monetizes their service by delivering personally relevant ads to every viewer.

“With the help of Harris, SeaWell will be able to deliver personally relevant ads based on contextual data that we are collecting on a per session basis,” said Susan George, SVP of Sales, SeaWell Networks. “This solution will not only improve the consumer experience but bring higher CPMs and more revenue for network operators.”

SeaWell’s core product, Spectrum^™, creates a TV-like experience where advertisements are stitched into one continuous adaptive bitrate (ABR) video stream on-the-fly. This approach raises completion rates and disables ad-skipping software.

The SeaWell-Harris partnership streamlines the ability of pay-TV operators to dynamically insert advertising into linear or time-shifted content that is viewed on TVs, tablets, smartphones and other IP devices. The joint solution leverages SeaWell technology to eliminate the need to create multiple interfaces and streams for different devices and video formats, and uses the capabilities of Harris’ ad decision engine to define rules for ad placement based on complex advertiser and ad agency business rules.

“Delivering the right ads at the right time is what will create a pattern of success for pay-TV operators’ multiplatform strategies,” said Scott Criley, Director, Media and Workflow for Harris. “Our partnership with SeaWell Networks gives operators a significant competitive advantage by creating an advertising model that delivers relevant ad content to consumers and thereby meets the business needs of advertisers and agencies.”

SeaWell and Harris will be demonstrating targeted ad insertion at The Cable Show 2012, taking place in Boston, MA, May 21-23. Demonstrations will be showcased in the Avail-TVN Executive Suite #33 and SeaWell’s booth #2051.

About SeaWell Networks SeaWell Networks Inc. is the leader in monetizing multiscreen TV thanks to its industry first, per-user ad insertion solution. Spectrum™ gives pay TV providers unprecedented network-side control while reducing delivery costs through format rationalization.

About Harris Corporation Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has approximately $6 billion of annual revenue and about 17,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications^® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.

CONTACT:

For SeaWell Networks
Scott Christofferson, 801-310-6540
scott@radi8creative.com

KEYWORDS: United States North America Canada Florida Massachusetts

INDUSTRY KEYWORDS: Entertainment TV and Radio Technology Consumer Electronics Internet Software Audio/Video Telecommunications General Entertainment Mobile/Wireless Communications Advertising Mobile Entertainment

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Tremor Video Launches Mobile Creative Platform for Easy Ad Delivery Across Multiple Devices

Mon, 21 May 2012 09:45:32 -0400

Helps Advertisers Deliver Video Ad Creative to iPhone, Android, and Other Mobile Platforms

NEW YORK--(BUSINESS WIRE)-- Tremor Video, the largest independent online video technology company, today announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

The platform is designed to help advertisers build and execute interactive mobile video campaigns and adapt to mobile technology at far greater speeds. Mobile advertising has been fragmented due to differing methods and technologies for building ads. This fragmentation has hindered advertisers’ ability to not only develop effective creative in a timely manner, but also deliver that creative across the mobile ecosystem while maintaining a consistent ad experience and functionality. Interactive video ads developed in Flash are not supported on Apple devices, and new technologies like HTML5 still lack the standards necessary for consistent playback across every mobile device.

Tremor Video’s Mobile Creative Platform allows creative teams to build their creative on an open canvas, without restricting their ideas to one particular operating system. The platform solves for the technology fragmentation by detecting the device, screen size and operating system before serving an ad, automatically rearranging and scaling elements to deliver the best possible viewer experience across all devices.

The platform is now available for all mobile and tablet devices in the Tremor Video network, helping advertisers engage their audience no matter how they watch video.

“Mobile advertisers and publishers are making great strides into new formats like HTML5, but they still have trouble delivering a consistent ad experience across the mobile landscape,” said Yichel Chan, VP and GM, Mobile and CTV for Tremor Video. “The Mobile Creative Platform means advertisers and publishers can serve rich, engaging interactive video ads across all mobile devices. This provides the peace of mind that the ad will always look good.”

The story was first reported by TechCrunch: http://techcrunch.com/2012/05/21/tremor-video-mobile-creative-platform/

About Tremor Video

Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning VideoHub Server technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.

VideoHub, a separate division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To learn more, visit http://www.videohub.tv.

CONTACT:

WIT Strategy for Tremor Video
Rich Cherecwich, 774-254-0952
rcherecwich@witstrategy.com

KEYWORDS: United States North America Massachusetts New York

INDUSTRY KEYWORDS: Technology Consumer Electronics Internet Audio/Video Other Technology Mobile/Wireless Communications Advertising Marketing

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SeaChange and Avail-TVN to Demonstrate Multi-Screen Ad Targeting Ecosystem at The Cable Show

Fri, 18 May 2012 10:20:47 -0400

Companies Deliver Ad Revenue Opportunities for Video Service Operators and Content Owners

ACTON, Mass. & SHERMAN OAKS, Calif.--(BUSINESS WIRE)-- SeaChange International (Nasdaq: SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, will use The Cable Show to demonstrate an ecosystem for targeted advertising in broadcast and on-demand streams viewed on TVs, PCs and tablets. Taking advantage of the SCTE 130 specification, the companies are enabling Avail-TVN provisioned content to have video-on-demand (VOD) ads inserted on-the-fly from the SeaChange Infusion™ advanced advertising platform. Their ecosystem will be seen in SeaChange’s booth 1933 and Avail-TVN’s booth ES-33.

The SeaChange and Avail-TVN joint solution applies SCTE 130 for communication between SeaChange’s Infusion Ad Decision Manger (ADM) and Infusion AdPulse Ad Decision Server (ADS) and Avail-TVN’s National Placement Opportunity Information System (POIS). When the ADM sees that a video stream has a marked break, it queries the POIS for information about stream type, ad break type and duration to then inserts the appropriate ad based on rules supplied in the POIS metadata. Avail-TVN prepares content for the placement including marking, authoring and managing information about the placement opportunity as part of its AAIM service, which includes the most robust metadata information to support virtually any video platform across TV, PC, tablet and phone.

“Together SeaChange and Avail-TVN have solved the business challenge to the dynamic advertising marketplace by coming at it from opposite ends and meeting in the middle with an ecosystem that allows content providers to fully monetize their content and operators to fully monetize their streams regardless of the end device,” said Aseem Bakshi, general manager, monetization, SeaChange.

“While the industry continues to talk about the promise of advanced advertising services, until now, it has been difficult to truly realize the revenue opportunities,” said Jim Riley, chief revenue officer, Avail-TVN. “Together, SeaChange and Avail-TVN are enabling true mid-roll dynamic advertising, allowing any content provider to realize new revenue streams from VOD content.”

SeaChange’s Infusion advanced advertising platform enables video operators to manage centralized ad operations and scale to 150,000 insertable channels and millions of ad assets as they migrate to consolidated regional and national advertising systems that are managed from increasingly web-centric and virtualized datacenters. Leveraging SCTE 130 and IAB VAST specifications, Infusion enables operators to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content.

Avail-TVN’s DAI content preparation services allow content providers to realize the promise of advanced advertising and monetize VOD assets. Building upon its Advanced Advertising Insertion and Marking service (AAIM), launched last year, Avail-TVN now provides mid-roll content marking and stream conditioning services as an enhancement to the encoding and editing workflow, allowing true DAI application at the edge and ensuring seamless playout. Avail-TVN has added Placement Opportunity Authoring and management capabilities, which allow placement opportunity business rules to be made available through a POIS interface, under SCTE 130 standards, or inserted into the content metadata in accordance with CableLabs specifications.

About Avail-TVN

Avail-TVN is the largest independent provider of digital video services in North America. Working with both service providers and content owners, Avail-TVN is focused on providing its global customer base solutions that simplify content management and distribution, and enable the monetization of content. The company applies its managed service approach, powered by proprietary technology, to the areas of video-on-demand, linear content delivery, TV Everywhere, advanced advertising and data services.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (Nasdaq: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company’s superior back office, advertising, content and in-home offerings.

SeaChange’s hundreds of customers are many of the world’s most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.

CONTACT:

SeaChange PR
Jim Sheehan, 978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 978-897-0100 x3030
martha.schaefer@schange.com
or
Avail-TVN PR
Liora Bram, 617-202-9854
lbram@msipr.com

KEYWORDS: United States North America California Massachusetts

INDUSTRY KEYWORDS: Technology Consumer Electronics Data Management Internet Networks Audio/Video Mobile/Wireless Communications Advertising

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Vungle Raises $2 Million for Mobile Developers to Promote Apps Through Video Trailers

Wed, 02 May 2012 11:20:22 -0400

Attracts Top VCs, Corporate Investors and Angels in Seed Round

SAN FRANCISCO--(BUSINESS WIRE)-- Vungle, a new company that helps mobile developers promote their apps through video “trailers,” today announced it has raised $2 million from Google Ventures, AOL Ventures, Crosslink Capital and angel investors including Charles Hudson’s SoftTech VC, Ron Conway’s SV Angel, Dave McClure’s 500 Startups, Maynard Webb, Scott McNealy and Tim Draper.

Vungle addresses one of the major marketing problems facing mobile application developers and customers alike: discovering how the app really works before you download. Simply viewing screen shots, user ratings, text descriptions or banner ads often don’t do the applications justice. Even if a developer recognizes the value of a video trailer for the application, the cost of producing and distributing one is often prohibitive.

Enter Vungle. Like movie trailers produced to entice viewers to see a film, Vungle produces professional, punchy and cost-effective video trailers that make it easy for customers to see the app in action before downloading. Vungle’s video trailers are displayed in mobile applications and are tied into the company’s in-app video advertising platform for increased developer monetization. Vungle’s in-app video technology currently runs on the iOS platform.

“When I met the Vungle team and saw the in-app video advertising platform they were developing, it was one of those ‘aha moments’ for me,” said Maynard Webb, former board member at AdMob and founder of Webb Investment Network. “They have figured out a way to create high quality video trailers at scale and at an accessible cost – and integrate them into applications for maximum downloads, analytics and monetization. This company could win big in the exploding mobile applications space and that’s why we’re putting our money on Vungle.”

“Our vision is to give mobile app developers an effective and cost-effective way to make real money through the applications they offer to the world,” said Zain Jaffer, chief executive officer and co-founder of Vungle. “Their success is our success, and we are thrilled to have a stellar group of investors working with us to build out this vision at Vungle.”

The company plans to use the funds for expanding its hiring and building out the product platform. A beta program for developers is planned for roll out early this summer.

Vungle, which was founded by two accomplished and gutsy young British entrepreneurs, won one of 15 spots in the highly selective AngelPad accelerator class in the fall of 2011. AngelPad, which chooses a handful of companies to participate in a 10-week program to accelerate the development of promising young companies, receives thousands of applications for the coveted slots.

See an example of a video trailer for mobile applications produced by Vungle at http://www.youtube.com/watch?v=dFbMem_TzYE&hd=1

About Vungle

Vungle promotes mobile applications through in-app video trailers. Distributed through the company’s own advertising delivery platform, Vungle helps both independent developers and application publishers monetize their apps. Founded in 2011, the company is based in San Francisco with offices in Europe. Vungle is backed by Google Ventures, AOL Ventures, Crosslink Ventures and a blue-chip group of angel investors. Vungle is currently testing a closed alpha with select developers and plans to launch a beta program early this summer. For more info go to www.vungle.com.

About Vungle’s Investors:

Among Vungle’s blue-chip investors are:

Google Ventures: www.googleventures.com

AOL Ventures: www.aolventures.com

Crosslink Capital: www.crosslinkcapital.com

SV Angel: www.svangel.com

500 Startups: www.500.co

SoftTech VC: www.softtechvc.com

Tim Draper: www.drapervc.com

Maynard Webb: www.winfunding.com

CONTACT:

Vungle
Zain Jaffer, +1-415-990-1442
zain.jaffer@vungle.com
or
Krause Taylor Associates for Vungle
Betty Taylor, 408-981-7551
bettyt@krause-taylor.com

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Technology Software Audio/Video Mobile/Wireless Communications Advertising

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Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform

Mon, 27 Feb 2012 00:10:13 -0500

Project “Primetime”, the Industry’s First Integrated Video Content and Ad Service Across Devices, Promises to Accelerate Advertising Revenue

MIAMI & BARCELONA, Spain--(BUSINESS WIRE)-- At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (NASDAQ:ADBE) today unveiled the industry’s first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs. Shown for the first time at these two major industry events, elements of Primetime will be available throughout 2012.

Primetime creates a single, end-to-end workflow that interconnects Adobe® streaming technologies, content protection, analytics and optimization with the recently acquired Auditude video advertising platform. This integration enables premium video providers to give customers a superior viewing experience through seamless dynamic ad insertion into any content type, whether linear, live or on-demand across Web-connected devices. Adobe Digital Marketing Suite is integral to Primetime, ensuring that media companies are able to combine consumption and revenue data to personalize their content and ads.

“Adobe’s new video technology platform is transforming the way video content and ads are being served and consumed,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “Project Primetime gives media companies one solution to deliver and monetize their content seamlessly across tablets, mobile phones, TVs and PCs while delivering better consumer experiences over IP.”

As part of the first phase of bringing the platform to market, Adobe is making “Primetime Highlights” available today. The new video publishing offering integrates a Web-based video clip editor with the Adobe Auditude ad platform enabling the industry’s first single workflow for creating and monetizing live video clips in real time. Video publishers are able to deliver ad supported clips that are instantly available – even while an event is still ongoing – making content more timely and less expensive to produce. Clips can be delivered via an Adobe-provided video player within an existing mobile application or embedded in a web site. Primetime Highlights enables a viewing experience that is smooth and comparable to traditional TV broadcasts with seamless content and ad transitions. Video publishers can start publishing and monetizing video clips to the iPad today. Other platforms are expected to be supported in 2012.

Expanded Support for Standards; Industry Certification

Adobe Auditude has received the Media Rating Council’s (MRC) accreditation of the Digital Video Ad Impression Statistics for ads delivered by its ad management and monetization platform. With this accreditation, customers can be assured that Adobe’s methods for generating ad impression statistics are in accordance with industry-established guidelines published by the MRC.

Adobe Access 4 software will support native iOS apps, extending its existing support for desktop operating systems, Android apps and connected TVs. With added support for content using the HLS (HTTP Live Streaming) protocol for iOS devices, Adobe Access now enables premium video publishers to reach the broadest possible audience across devices with a single content protection workflow and infrastructure. Adobe Access, formerly known as Adobe Flash® Access, already protects videos delivered across browsers and applications using RTMP and HDS (HTTP Dynamic Streaming) protocols.

Adobe streaming technologies will support MPEG-DASH, a set of emerging standards for streaming multimedia content over the Web that will help reduce technology fragmentation. Support for MPEG-DASH, which is expected to become a profile of HDS, comes as Adobe continues to collaborate in this area with a large number of industry partners. At the same time, Adobe will continue to innovate and develop its HTTP streaming protocol, HTTP Dynamic Streaming (HDS), which is used by major broadcasters worldwide.

Availability

Primetime is being showcased to broadcasters and media companies starting today and is expected to be available in 2012 with support for Windows, Mac OS, Apple iOS, Google Android, Samsung Smart TVs and other platforms. The individual products and technologies of the platform continue to be available as separate offerings. Adobe Access support for iOS is expected to ship in spring 2012. For more information and a demo video visit the Digital Media blog.

Major Components of Primetime

Adobe Auditude provides an ad management and monetization platform for high-quality advertising experiences, allowing publishers and media companies to increase the value of their content across connected devices, while also lowering operational costs.
The Adobe Digital Marketing Suite is an integrated portfolio of analytics and optimization products that provide insight into the performance of digital marketing initiatives and allow marketers to personalize those initiatives for greater relevance and engagement.
Adobe Access helps content owners, distributors and advertisers content protect premium videos and more securely deliver them to connected devices.
Adobe streaming technologies serve rich media content across platforms including Apple iOS with a choice of powerful protocols that help save significant bandwidth costs and lighten network load.
Adobe Pass verifies a user’s entitlement to content in a manner that is both simple and secure.
Primetime Highlights, Adobe’s new video publishing offering, integrates a Web-based video clip editor with Adobe Auditude, enabling a single workflow for creating and monetizing live video clips on the fly.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

CONTACT:

Adobe Systems Incorporated
Stefan Offermann, 408-536-4023
sofferma@adobe.com
or
Text 100
Melissa Chanslor, 415-593-8465
adobe@text100.com

KEYWORDS: United States Europe North America California Florida Spain

INDUSTRY KEYWORDS: Technology Consumer Electronics Data Management Internet Networks Software Audio/Video Mobile/Wireless Communications Advertising

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StreamUK Form New Partnership With Adswizz

Mon, 23 Jan 2012 06:10:04 -0500

LONDON, January 23, 2012 /PRNewswire/ --

The online media and streaming expert StreamUK announced a partnership with Adswizz today that will dramatically increase the ad-revenues available to its StreamMP clients.

The integration of Adswizz's targeted advertising solution will enable StreamUK clients to monetise their online video and audio content far more effectively and profitably than previous 'blind' solutions.

The partnership is a significant step forward for both companies who can now offer innovative monetisation options to an ever-growing demand in the market place. The integration looks to provide solutions for both video and audio media and target some of the UK's largest content owners.

StreamUK CTO Joe Bray said;

"The ingenious demographically-targeted advertising and seamless ad insertion capabilities at Adswizz really do match up to today's monetisation demands. This partnership won't only make it easier for our clients to capitalise on their content but it will also bring innovation to online advertising engagement in 2012. "

StreamUK were founded in 2001 and offer a suite of online media products. Adswizz technology will be integrated with StreamMP which is the companies online video platform now used by a huge variety of large content owners from sports businesses such as Liverpool FC to e-commerce Web TV channels such as Argos TV.

Adswizz is an innovative technology provider in online audio and video advertising solutions with offices in California and Europe. Adswizz is gradually becoming the leading global advertising solution provider to the online audio and radio industries.

SOURCE StreamUK

AdColony™ Mobile Video Ad Network Launches AdColony Express

Wed, 12 Oct 2011 09:10:15 -0400

Industry’s 1^st Self-Service Advertising Platform Exclusively Targeting Mobile Devices

LOS ANGELES--(BUSINESS WIRE)-- AdColony, a division of Jirbo, Inc., announced today the launch of AdColony Express, the world’s first self-serve HD mobile video advertising platform exclusively for mobile devices like the iPhone, iPad and iPod touch. AdColony Express provides savvy marketers the easiest way yet to deploy high-quality TV advertising to an ever-growing network of mobile devices in just a few clicks.

With the explosive growth of mobile devices like the iPad 2, and the new iPhone 4S, marketers are increasingly looking to drive brand equity and purchase consideration across this broad-reaching audience. With AdColony Express, this has never been easier. After a one-click account sign up process, marketers can simply upload their video and creative assets, set their campaign budget, and submit their campaign for launch. Following AdColony campaign approval, the ads are instantly deployed across AdColony’s powerful mobile video ad network in full Instant-Play™ HD.

"With AdColony Express, we want to make deploying an ad campaign across our network as seamless as possible," said Will Kassoy, CEO of Jirbo Inc., “We’re confident this provides an ideal solution for brands looking to reach this growing audience that’s increasingly spending more time on mobile devices. This is also an amazing way for app developers to drive discovery and engagement. What used to only be available to brands and agencies through a formal RFP process will now be right at the fingertips of anyone.”

The AdColony network reaches millions of mobile devices and generates industry-leading click-through rates for advertising campaigns averaging from 2.5% to 10%+ and was the first mobile network to charge advertisers just for completed video views. Videos played on the AdColony network have a 97% completion rate. Additionally, AdColony users tend to be high quality loyal users who return to the apps they’ve downloaded. In an internal study, users were 15 to 25 times more likely to engage with apps they downloaded after watching an AdColony video ad than users from other app promotional networks.

AdColony Express for Google’s Android platform is in private beta and will also be available soon.

Please visit www.AdColony.com for additional information.

About AdColony:

AdColony™, a division of Jirbo, Inc., is the premium mobile video ad network that exclusively features Instant-Play™ technology to deliver HD mobile video ads instantly to consumers across the most popular and highly engaging apps in the world. Ad units include preroll/midroll/postroll Instant-Play video ads and, for the most popular social apps that often do not have banners or pre-roll, AdColony offers Videos for Virtual Currency ads which allow users to earn in-game virtual currency and goods by watching Instant-Play video ads. AdColony, Jirbo, Instant-Play, Videos-For-Virtual-Currency, and V4VC are trademarks of Jirbo, Inc. All rights reserved.

CONTACT:

Step 3 Partners
Neil Wood, 805-687-7410
Neil@step-3.com

KEYWORDS: United States North America California

INDUSTRY KEYWORDS: Technology Software Audio/Video Mobile/Wireless Communications Advertising Marketing

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Tapjoy Introduces Mobile Video Ads Based on Mobile Value Exchange™

Tue, 20 Sep 2011 09:10:07 -0400

Tapjoy Videos™ delivers video engagements at scale on a pay-for-performance basis

SAN FRANCISCO, Sept. 20, 2011 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading independent mobile advertising marketplace, today announced the availability of Tapjoy Videos, an innovative mobile video advertising platform designed to provide advertisers with the reach, impact and brand building power of TV combined with the targeting and user engagement offered by Tapjoy's extensive pay-for-performance ad marketplace. Leading brands taking part in the launch include Gap, Old Navy, Gamefly, eHarmony, Netflix, Intuit, Zynga and others.

"Video ads are expected to be one of the fastest growing segments of the mobile advertising industry, which according to Gartner is predicted to balloon to more than $20 billion by 2015," said Mihir Shah, president and CEO of Tapjoy. "Clearly, advertisers are bullish on mobile video ads, and we help them reach more than 50 million people per day in a way that allows them to engage with their audiences in much deeper and more meaningful ways than TV ads ever could."

Mobile Value Exchange and Pay-Per-Completed-Video Engagement Pricing Deliver Results at Lower Costs

With consumer audiences shifting media consumption from TV to more interactive forms of entertainment such as the Internet and mobile applications, many brands are reallocating budgets accordingly. An eMarketer report predicts that US mobile ad spend will grow between 25 and 36 percent annually over the next three years, while traditional media ad spend will essentially remain flat. However, eMarketer also reports that only 38 percent of online videos are viewed to their completion, proving that true engagement can be hard to find, even in digital advertising.

Tapjoy Videos solves this challenge by allowing advertisers to sponsor content within popular applications, enabling consumers to unlock premium features or content in exchange for watching videos. This sponsorship establishes a unique value exchange in which the user gets a premium application content experience for viewing a video ad in its entirety and the advertiser receives the user's attention for the duration of its message. Tapjoy Videos features pay-for-completed-view pricing to guarantee results at a significantly lower acquisition cost than TV advertising.

Consumer Choice and Interactivity Further Increase Engagement

With Tapjoy Videos, consumers choose which ad they want to watch, and this self-selection process helps ensure the viewer is more interested and engaged in the video than when viewing an automatically generated pre-roll ad or similarly disruptive video ad. Upon completion of the video, advertisers can give consumers further options to engage with their brand through actions such as following the company on Facebook or Twitter, forwarding the video to friends, or visiting the advertiser's web site and allowing consumers to make purchases directly through their mobile device. These actions further increase the effectiveness of the ads and deepen user engagement on a one-to-one basis.

Increased Revenue and Better User Experience for App Developers

Tapjoy Videos enables mobile application developers to generate incremental revenue by providing consumers with virtual currency as the value exchange for engaging with video ads. The ads are seamlessly embedded into the application experience through the Tapjoy SDK, so users can watch video content without having to leave the application. Tapjoy intelligently places targeted video ads along with other ad types to maximize publisher revenue. Tapjoy Videos is architected to minimize bandwidth usage.

Developers can integrate Tapjoy Videos by downloading the Tapjoy Publisher SDK at www.tapjoy.com. Advertisers interested in distributing ads through Tapjoy Videos should contact adsales@tapjoy.com.

About Tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy ad marketplace spans over 10,000 applications and 280 million global consumers on iOS, Android and emerging mobile platforms. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo. For more information, please visit www.tapjoy.com.

SOURCE Tapjoy, Inc.

Tremor Video Hires Mobile Advertising Expert Bill Condon To Lead Mobile Video Push

Mon, 15 Aug 2011 10:10:06 -0400

Delivering valuable brand engagement wherever consumers view video
Industry veteran to lead National Mobile Ad Sales

NEW YORK--(BUSINESS WIRE)-- Tremor Video, the largest independent online video technology company, today announced that it has hired Bill Condon as Director of Mobile Sales. Condon, a 15-year veteran of on- and offline advertising, will lead all national sales efforts for Tremor Video’s mobile products while educating brand marketers about the potential in the emerging mobile video segment.

Condon joins Tremor Video with a wealth of knowledge in the growing field of mobile video ad sales. He most recently served as Sales Director at Rhythm NewMedia, a leading mobile video ad network. His marketing experience also includes contributions as an account director at both Yahoo and AOL, where he worked with major brands including Coca-Cola and AT&T. Condon was also an early employee at PointRoll, a leading digital advertising technology company.

“The branding power of online video advertising is just coming into its own, and the explosion of mobile video viewing will certainly pave the way for greater mobile advertising adoption,” said Condon. “Consumers say they can’t leave home without their mobile device, and we’ve already seen major adoption of devices like the iPad. My goal is to translate Tremor Video’s expertise in online video into the growing mobile space.”

“Bill knows how brand marketers think about digital, and he also knows what works on the mobile platform,” said Randy Kilgore, Tremor Video’s Chief Revenue Officer. “Tremor Video owns the opportunity to show brand advertisers the power of engaging mobile video. Bill will serve as our mobile evangelist as we grow to help advertisers reach audiences on their computers, mobile devices, and connected TVs.”

As smartphone adoption increases in the coming years, mobile advertising will accelerate as well. Mobile video impressions are expected to account for 7.9 percent of total video ad inventory and roughly 18 percent of total billed mobile media in 2011, according to AccuStream Research. Tremor Video has the ability to serve video ads across multiple mobile platforms, including the iPhone, iPad, Android and BlackBerry. The company purchased the Transpera mobile video ad platform in February.

About Tremor Video

Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

CONTACT:

WIT Strategy, for Tremor Video
Rich Cherecwich, 774-254-0952
rcherecwich@witstrategy.com

KEYWORDS: United States North America New York

INDUSTRY KEYWORDS: Technology Internet Audio/Video Mobile/Wireless Communications Advertising Marketing

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Media General Partners with RAMP for Content Optimization across 48 Local Media Properties

Mon, 15 Aug 2011 08:10:12 -0400

RAMP’s optimized site search, topics, and video publishing delivers increased user engagement and advertising opportunities

WOBURN, Mass.--(BUSINESS WIRE)-- RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that Media General, a multimedia provider of broadcast television, digital media and print products, will be deploying RAMP’s Content Optimization solutions at its network of local media properties across the Southeastern US. RAMP’s solution suite is a comprehensive approach to driving increased content discovery, user engagement, and advertising opportunities and includes:

Universal Site Search: RAMP’s proprietary ability to create rich metadata across audio, video, text and image content delivers the industry’s most powerful site search solution, ensuring visitors to Media General sites quickly and easily find relevant content and increase consumption of and advertising opportunities around Media General’s premium content.
Universal Topics: Using RAMP’s proprietary semantic publishing capabilities, Media General content is continuously and automatically organized into relevant topics and published with SEO best practices to maximize discovery of text, video and image content across leading search engines and social media networks.
Optimized Video Publishing: Using RAMP’s patented and proprietary video metadata capabilities combined with RAMP’s award-winning MetaPlayer, RAMP is able to create rich tags and transcripts for all Media General video assets and create compelling “lean-forward” video experiences for end users increasing streams per session and creating valuable video advertising inventory.

“Delivering compelling digital experiences is becoming increasingly complex as our audience becomes more sophisticated,” said David Park, VP Product & Technology at Media General Digital. “RAMP’s unique technology and attractive software-as-a-service model helps us continue to provide innovative solutions to meet the ever-changing needs of our audience and maximize our business opportunities.”

“We continue to be excited at the response to our solutions and our approach of providing cost effective, scalable solutions to the complex requirements of our media customers,” said Tom Wilde, RAMP CEO. “We look forward to contributing to Media General’s digital goals and success across their premium local properties.”

About Media General

Media General is a leading provider of news, information and entertainment across multiple media platforms, serving consumers and advertisers in strong local markets, primarily in the Southeastern United States. Media General’s operations are organized in five geographic market segments and a sixth segment called Digital Media.

The company’s operations include 18 network-affiliated television stations and associated websites, 21 daily newspapers and associated websites, more than 200 specialty publications that include weekly newspapers, and niche publications targeted to various demographic, geographic and topical communities of interest. Many of the company’s specialty publications have associated websites.

Media General operates three interactive advertising services companies: Blockdot, which specializes in interactive entertainment and advergaming technologies; DealTaker.com, a coupon and shopping website; and NetInformer, a leading provider of wireless media and mobile marketing services.

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

CONTACT:

RAMP
Denise Williamson, 781-376-6738
dwilliamson@ramp.com

KEYWORDS: United States North America Massachusetts

INDUSTRY KEYWORDS: Technology Data Management Internet Software Audio/Video Telecommunications Mobile/Wireless Search Engine Marketing Search Engine Optimization Communications Advertising Marketing Publishing

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