Zadby, Inc. Online Video Marketplace Announces Inaugural Product Placement Videos

Jim O'Neill — Thu, 15 May 2008 23:34:46 -0400

May
13, 2008 (Reston, VA) - Zadby, Inc. has launched the first two product
placement videos created through its online marketplace
http://www.zadby.com. Zadby connects advertisers, marketers, and brand
managers with freelance video producers to create product placement
videos tailored for sites like YouTube, AOL, and MySpace.

The videos, available for viewing at http://www.youtube.com/watch?v=l6fyynmHwVI and http://www.youtube.com/watch?v=ZJfecvhevs0, position launch brand, Polk Audio, in widely divergent and distinct placement angles.

"We've
made tremendous ground since our launch in March, building traction
with brand managers and advertisers, and developing a solid community
of freelance video producers that are eager to join the marketplace.
We're delighted to be able to announce our first two videos," says
Michael Buttrey, Zadby CEO.

Both video producers are enthusiastic about their experience with Zadby:

"A
lot of on-line producers dream of making money from their projects, but
I think it's done mostly for a love of the creative process. I really
like how Zadby lets us do both," says Steve Conn an Independent
Videographer.

"Zadby allowed me to find a relevant product
for one of my upcoming video shoots. The Polk I-Sonic placement fit
right in to a rap parody video I was planning. I included a subtle
placement that created a positive impression of the product without
coming off like a sales pitch. I will definitely keep an eye on
Zadby.com for future placement opportunities," commented Greg Benson of
MediocreFilms.com.

Product placement is highly effective in
movies and on TV but until Zadby, there was no effective way of
engaging online user generated content while ensuring brand consistency
and alignment. Zadby provides all the tools, workflows, and legal
frameworks to facilitate the creation, review, posting, tracking, and
payment for user generated videos with product placement angles.

About Zadby, Inc.

Zadby
is an online marketplace where advertisers, marketers, and brand
managers can connect with freelance video producers to create
innovative product placement videos tailored for sites like YouTube,
AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables
advertisers to reach their target audience online with all the tools,
workflows, and legal frameworks to facilitate the creation, review,
posting, tracking, and payment for user generated videos with product
placement angles. More information about the company is available at http://www.zadby.com.

Storybids Launches Product Placement Auction House for Brand Integrations Into Online Video

Jim O'Neill — Fri, 09 May 2008 05:59:22 -0400

Irvine, CA (PRWEB) May 5, 2008 -- Storybids, Inc. today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids searching capabilities to seek out video creators that meet their demographic criterion such as viewership, subscriptions, and ratings or by genre or age demographic. Video creators looking to fund their independent or professional film projects may now seek out product placement advertising opportunities by targeting specific advertisers that complement the storyline of future content. Storybids also works as a social media marketplace for filmmakers by allowing them to connect with other filmmakers for advice and collaboration on film projects.

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Over two years in the making, Founders Joseph Morin and Juan Prado spent considerable time conducting research and development for the most compelling brand entertainment and online video advertising business model. The two have created a complementary means of monetizing user generated and professional video. Storybids secured a Series A round of venture capital financing in August, 2007 from STN Labs of Toronto, Canada and soft launched a beta marketplace in February of 2008. Based on a storyboarding concept where video creators would upload storyboard samples of potential scenes to feature product placement, the website features the capability to accept any form of digital media such as a storyboard, images or video as an example for advertisers to peruse for brand placement opportunities.

A recent research study by Mindshare shows that viewers react negatively to interruptive TV style ads and attempt to skip them whenever possible suggesting that consumers are far more receptive to product placement in online video programming than pre- and post-roll advertising. PQ Media released a study in February, 2007 that showed spending on branded entertainment marketing grew 14.7% to an all time high of $22.3 billion in 2007 and is projected to increase by another 13.9% in 2008 to $25.41 billion driven by product placement, event sponsorship/marketing, and advergaming/webisodes.

Benefits to the Storybids product placement marketplace include a robust transaction processing engine where video creators may upload media available for in-video advertising inventory that is completely searchable by advertisers and visa-versa where media sellers may search for specific advertisers complementary to their own video brand. Storybids also offers distribution and video analytics measurement by optimizing finalized video for search engines and submitting to several video hosting sites such as YouTube, MySpaceTV, Veoh, AOL Video, Metacafe, DailyMotion and others simultaneously allowing dashboard reporting on the videos performance via views, comments and ratings aggregated across the various video sites.

Early in the companys lifecycle the Storybids team had some success in promoting a bloggers attempt to secure a commercial during Superbowl XLI and created a media frenzy with the MySuperProposal project, the end result being a wedding proposal acceptance viral video that was seen over 6 million times worldwide. CEO Joseph Morin stated, "Given the Storybids teams strong background in Internet advertising and social media marketing, we are uniquely poised to capture strong market share in this relatively new yet burgeoning business model. We look forward to serving both video creators and brand advertisers with a unique video advertising opportunity." For more information on Storybids unique advertising model please visit the Storybids site.

About Storybids
Storybids, Inc. is a venture capital funded start up based in Irvine, CA focusing on in-video advertisement via product placement in user generated content as well as professionally scripted webisodes. Storybids offers a new way to monetize video by inserting actual product, services or verbal mentions pre-production before a video goes viral. The videos uploaded via content creators may be uploaded to multiple video hosting sites at once and then tracked via analytics for performance via their dashboard. Advertisers may select video content creators in the marketplace via a search tool that tracks views, comments and ratings across multiple video hosting sites. Online at www.storybids.com.

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Zadby, Inc. Online Video Marketplace Announces Inaugural Product Placement Videos

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