iPhone 3G related Press Releases

Apple Announces the New iPhone 3G S - The Fastest, Most Powerful iPhone Yet

Phil Goldstein — Mon, 08 Jun 2009 15:04:51 -0400

SAN FRANCISCO, June 8 CA-Apple-New-iPhone

iPhone 3G Now Available for $99

SAN FRANCISCO, June 8 -- Apple(R) today introduced the new iPhone(TM) 3G S, the fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance--up to twice as fast as iPhone 3G--with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control. iPhone 3G S includes the new iPhone OS 3.0, the world's most advanced mobile operating system with over 100 new features such as Cut, Copy and Paste, MMS*, Spotlight Search, landscape keyboard and more. iPhone 3G S customers get access to more than 50,000 applications from Apple's revolutionary App Store, the largest application store in the world where customers have already downloaded over one billion apps. iPhone 3G S offers twice the capacity for the same price with a 16GB model for just $199 and a new 32GB model for just $299.** And beginning today, iPhone 3G is available at the breakthrough price of just $99 for the 8GB model--a huge milestone for the high end smartphone market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090608/SF29060)

"iPhone 3G S is the fastest, most powerful iPhone yet and we think people will love the incredible new features including autofocus camera, video recording and the freedom of voice control," said Philip Schiller, Apple's senior vice president of WorldWide Product Marketing. "And with a breakthrough price of $99, we are thrilled to get iPhone 3G into the hands of even more users who want them."

iPhone 3G S offers incredible speed and performance, on average up to twice as fast as iPhone 3G, so you can render web pages quicker and launch applications faster. iPhone 3G S takes advantage of the OpenGL ES 2.0 standard for stunning high-quality 3D graphics, making mobile gaming and other graphic intense applications better than ever. iPhone 3G S is not only faster, but with longer battery life you can watch more videos, listen to more music, browse the Internet or keep using your favorite apps even longer. The new iPhone 3G S also supports 7.2 Mbps HSDPA for faster networking speeds.***

iPhone 3G S features a new 3 megapixel autofocus camera that takes amazing pictures and video, making it easier than ever to capture, edit and share those moments instantly with family and friends. The new autofocus camera adjusts focus, exposure, color and contrast for the best possible image and includes an automatic macro focus for extra close up shots. With the new "tap to focus" feature, you simply touch the display to select an object or area of interest and the camera automatically re-adjusts focus and exposure. You can record incredible high-quality video clips and edit them right on your iPhone 3G S by simply trimming the start and stop points. With iPhone 3G S you can send photos and video by email or MMS and post them to MobileMe(TM) or YouTube with just one tap.

The voice control feature in iPhone 3G S offers hands free operation for both iPhone and iPod(R) functions. Simply speak the appropriate commands into the built-in microphone or headset microphone to dial by name or number. With voice control you can play your favorite music by artist, album or playlist and activate the Genius feature by saying "play more songs like this." You can also tell iPhone to pause the music, play the next track, turn on shuffle or ask, "What's playing right now?"

iPhone 3G S features a new built-in digital compass for instant navigation.**** The Compass app shows you which way you are headed and rotates as you change direction. You can orient yourself to true north or magnetic north, and iPhone's built-in GPS automatically displays the coordinates of your current location. The new built-in digital compass is also integrated within Maps, so it automatically orients any map to the direction you are facing.

iPhone 3G S provides new accessibility features including VoiceOver, a screen reader that speaks what appears on the iPhone 3G S display, enabling visually impaired users to make calls, read email, browse web pages, play music and run applications. The new universal Zoom function magnifies the entire screen, and the White on Black feature reverses the colors on screen to provide higher contrast for people with low vision. iPhone 3G S also supports Mono Audio which combines left and right audio channels so that they can be heard in both earbuds for those with hearing loss in one ear.

iPhone 3G S includes the new iPhone OS 3.0 software with more than 100 new features including: Cut, Copy and Paste; MMS; Spotlight Search to search across iPhone or within Mail, Contacts, Calendar and iPod; landscape keyboard for Mail, Messages, Notes and Safari(R); expanded parental controls for TV shows, movies and apps from the App Store; and the ability to capture and send audio recordings on the go with the new Voice Memo app. iPhone 3.0 software also includes a new Find My iPhone feature that works together with MobileMe so you can locate your lost iPhone on a map, send a message that will appear on the screen or play a sound to help you find it even if your phone is set to silent. If you cannot find your iPhone, you can erase all data and content on your iPhone with the new Remote Wipe feature. New iTunes(R) features available with iPhone 3.0 software include wirelessly downloading movies, TV and audio programs as well as iTunes U so students can download learning materials on the go.

iPhone 3G S gives users access to the revolutionary App Store, the largest application store in the world with more than 50,000 applications. The App Store allows developers to reach tens of millions of iPhone and iPod touch(R) users around the world. To date, customers have downloaded more than one billion apps from the App Store. And with more than 1,000 new APIs available with the iPhone SDK, developers can create even more innovative applications using In-App Purchases, a new Maps API and Push Notifications.

iPhone 3G S also features built-in Nike + iPod support making it an incredible workout companion. Users simply place the optional Nike + iPod sensor ($19) in their Nike + shoe to seamlessly connect with iPhone 3G S to track miles run or sync with the latest generation gym equipment.

Pricing & Availability

iPhone 3G S will be available in the US on June 19 for a suggested retail price of $199 (US) for the 16GB model and just $299 (US) for the new 32GB model in both Apple and AT&T's retail and online stores, Best Buy and Wal-Mart stores. iPhone 3G S requires a new two year contract with AT&T for qualifying customers. iPhone OS 3.0 software will be available on June 17 as a free software update via iTunes 8.2 or later for all iPhone customers. iPod touch customers will be able to purchase a software update for $9.95 (US). Beginning June 8, iPhone 3G will be available for just $99 (US) for the 8GB model. New MobileMe features for iPhone require iPhone OS 3.0. MobileMe is available for an annual subscription price of $99 (US).

iPhone 3G S will also be available in more than 80 countries in the coming weeks. For further information about US and international pricing and availability visit www.apple.com/iphone.

*MMS messaging is available only on iPhone 3G or iPhone 3G S; fees may apply. MMS may not be available in all areas. MMS support from AT&T will be available in late summer.

**Qualified customers only. Requires a new two year AT&T rate plan, sold separately.

***Where available from AT&T later this year.

****Compass reliability may be affected by usage conditions such as nearby magnetic fields.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

(C) 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, MobileMe, iPod, Safari, iTunes and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SOURCE Apple

Apple Reports Second Quarter Results

Phil Goldstein — Wed, 22 Apr 2009 16:51:19 -0400

Best March Quarter Revenue and Earnings in Apple History

CUPERTINO, Calif., April 22 /PRNewswire-FirstCall/ -- Apple® today announced financial results for its fiscal 2009 second quarter ended March 28, 2009. The Company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion, or $1.33 per diluted share. These results compare to revenue of $7.51 billion and net quarterly profit of $1.05 billion, or $1.16 per diluted share, in the year-ago quarter. Gross margin was 36.4 percent, up from 32.9 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter's revenue.

In accordance with the subscription accounting treatment required by GAAP, the Company recognizes revenue and cost of goods sold for iPhone(TM) and Apple TV® over their estimated economic lives. Adjusting GAAP sales and product costs to eliminate the impact of subscription accounting, the corresponding non-GAAP measures* for the quarter are $9.06 billion of "Adjusted Sales" and $1.66 billion of "Adjusted Net Income."

Apple sold 2.22 million Macintosh® computers during the quarter, representing a three percent unit decline from the year-ago quarter. The Company sold 11.01 million iPods during the quarter, representing three percent unit growth over the year-ago quarter. Quarterly iPhone units sold were 3.79 million representing 123 percent unit growth over the year-ago quarter.

"We are extremely pleased to report the best non-holiday quarter revenue and earnings in our history," said Peter Oppenheimer, Apple's CFO. "Apple's financial condition remains very robust, with almost $29 billion in cash and marketable securities on our balance sheet. Looking ahead to the third fiscal quarter of 2009, we expect revenue in the range of about $7.7 billion to $7.9 billion and we expect diluted earnings per share in the range of about $.95 to $1.00."

Apple will provide live streaming of its Q2 2009 financial results conference call utilizing QuickTime®, Apple's standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PDT on April 22, 2009 at www.apple.com/quicktime/qtv/earningsq209/ and will also be available for replay for approximately two weeks thereafter.

*Non-GAAP Financial Measures

During fiscal 2007, the Company began selling the iPhone and Apple TV. Because the Company may provide unspecified features and additional software products to iPhone and Apple TV customers in the future free of charge, in accordance with GAAP the Company recognizes revenue and cost of goods sold for these products on a straight-line basis over their economic lives, with any loss recognized at the time of sale. Currently, the economic lives of these products are estimated to be 24 months. This accounting treatment, referred to as subscription accounting, results in the deferral of almost all of the revenue and cost of goods sold during the quarter in which the products are sold to the customer. Other costs related to these products, including costs for engineering, sales, marketing and warranty, are expensed as incurred. Further, the

costs to develop any future unspecified features and additional software products that may eventually be provided to customers also are expensed as incurred. In contrast, the Company generally recognizes revenue and cost of goods sold for its other products, such as Macs and iPods, at the time of sale, as the Company does not provide future unspecified features or additional software products to those customers free of charge.

In July 2008, the Company began selling iPhone 3G, the second-generation iPhone, and at that time significantly expanded distribution by establishing carrier relationships in over 70 countries. Unit sales of iPhone 3G have been significantly greater than sales of the first-generation iPhone. During the first quarter of iPhone 3G availability ended September 27, 2008, 6.9 million units were sold, exceeding the 6.1 million first-generation iPhone units sold in the prior five quarters combined.

Unit sales of iPhone 3G continued to be significant in the quarter ended March 28, 2009, with 3.79 million iPhones sold. As a result, the amount of revenue and product cost related to those iPhone sales that the Company deferred for recognition in future periods under subscription accounting was substantial. While the GAAP results provide significant insight into the Company's operations and financial position, management continues to supplement its analysis of the business using financial measures that look at the total sales, related product costs and resulting income for iPhones and Apple TVs sold to customers during the period. The presentation at the end of this press release includes the following non-GAAP measures: "Adjusted Sales," "Adjusted Cost of Sales," "Adjusted Gross Margin," "Adjusted Operating Margin," "Adjusted Net Income" and "Adjusted Diluted Earnings per Share." These financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. The above-mentioned non-GAAP measures are generated by adjusting the related GAAP measures solely to reverse the effect of subscription accounting. The Company uses these financial measures, along with other measures discussed below, to provide additional insight into current operating and business trends not readily apparent from the GAAP results.

Management uses Adjusted Sales to evaluate the Company's growth rate, revenue mix and performance relative to competitors. Given the impact of iPhone unit sales during the quarter ended March 28, 2009, Adjusted Sales provides a meaningful measurement of the Company's growth by reflecting amounts generally due to Apple at the time of sale related to products sold within the period. Further, eliminating the effects of deferred revenue (current sales deferred to future periods and prior sales being recognized currently) provides more transparency into the Company's underlying sales trends. Management uses the non-GAAP measures of "Adjusted Cost of Sales," "Adjusted Gross Margin" and "Adjusted Operating Margin" to measure the Company's operating performance based on current period iPhone and Apple TV sales and to facilitate ongoing operating decisions. Additionally, because the Company recognizes engineering, sales, and marketing expenses as incurred, including expenses related to iPhone and Apple TV, management uses Adjusted Sales to evaluate returns on those costs, to manage year-over-year operating expense growth, and to budget future expenses. Furthermore, because they are considered meaningful indicators of current business performance, the non-GAAP measures "Adjusted Sales" and "Adjusted Operating Margin" are metrics that factor into the determination of management compensation beginning in fiscal year 2009. Finally, management uses the non-GAAP measures of "Adjusted Net Income" and "Adjusted Diluted Earnings per Share" to measure the Company's operating performance based on current period iPhone and Apple TV sales, to facilitate ongoing operating decisions, and compare performance relative to competitors.

Management believes that these non-GAAP financial measures, when taken together with the corresponding consolidated GAAP measures and related segment information, provide incremental insight into the underlying factors and trends affecting both the Company's performance and its cash generating potential. Management believes these non-GAAP measures increase the transparency of the Company's current results and enable investors to more fully understand trends in its current and future performance.

Cautions on Use of Non-GAAP Measures

As noted previously, these non-GAAP financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. These non-GAAP financial measures do not adjust for the costs associated with the Company's intention to provide unspecified new features and software to purchasers of iPhone and Apple TV products. These costs are expensed as incurred under GAAP's subscription accounting model, and are not adjusted in these non-GAAP financial measures. As such, these non-GAAP financial measures are not intended to reflect in a given period all of the costs of sales made in that period. Rather, the non-GAAP financial measures presented below are intended for the limited purpose of presenting performance measures that include the total sales, related product costs, and resulting income for iPhones and Apple TVs in the period those products are sold to customers.

Management believes investors will benefit from greater transparency in referring to these non-GAAP financial measures when assessing the Company's operating results, as well as when forecasting and analyzing future periods. However, management recognizes that:

these non-GAAP financial measures are limited in their usefulness and should be considered only as a supplement to the Company's GAAP financial measures;
these non-GAAP financial measures should not be considered in isolation from, or as a substitute for, the Company's GAAP financial measures;
these non-GAAP financial measures should not be considered to be superior to the Company's GAAP financial measures;
these non-GAAP financial measures were not prepared in accordance with GAAP and investors should not assume that the non-GAAP financial measures presented in this earnings release were prepared under a comprehensive set of rules or principles;
these non-GAAP financial measures are not presented with comparable non-GAAP financial measures for prior periods, although management intends to continue to track and present these non-GAAP financial measures for future periods; and
until management presents comparable non-GAAP financial measures for additional periods, these non-GAAP financial measures do not provide any information regarding trends in the Company's performance and, as such, investors should not assume that the presentation of these non-GAAP financial measures reflects any positive or negative trends in the Company's performance.

Further, these non-GAAP financial measures may be unique to the Company, as they may be different from non-GAAP financial measures used by other companies. As such, this presentation of non-GAAP financial measures may not enhance the comparability of the Company's results to the results of other companies.

A reconciliation of each non-GAAP financial measure to the most directly comparable GAAP financial measure or measures appears at the end of this press release.

This press release contains forward-looking statements including without limitation those about the Company's estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company's reaction to those factors, on consumer and business buying decisions with respect to the Company's products; potential litigation from the matters investigated by the special committee of the board of directors and the restatement of the Company's consolidated financial statements; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company's gross margin; the inventory risk associated with the Company's need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources; the effect that the Company's dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company's reliance on the availability of third-party digital content and applications; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the effect that product and service quality problems could have on the Company's sales and operating profits; the Company's reliance on sole service providers for iPhone in certain countries; war, terrorism, public health issues, and other circumstances that could disrupt supply, delivery, or demand of products; the continued service and availability of key executives and employees; unfavorable results of other legal proceedings; and the Company's dependency on the performance of distributors and other resellers of the Company's products. More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the SEC, including the Company's Form 10-K for the fiscal year ended September 27, 2008, its Form 10-Q for the quarter ended December 27, 2008, and its Form 10-Q for the quarter ended March 28, 2009 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

© 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Apple TV and QuickTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

           UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
      (In millions, except share amounts which are reflected in thousands
                             and per share amounts)


                                      Three Months Ended   Six Months Ended

                                     March 28, March 29, March 28,  March 29,
                                       2009      2008      2009       2008

    Net sales                         $8,163    $7,512   $18,330    $17,120
    Cost of sales (1)                  5,192     5,038    11,827     11,314

      Gross margin                     2,971     2,474     6,503      5,806

    Operating expenses:
      Research and development (1)       319       273       634        519
      Selling, general, and
       administrative (1)                985       886     2,076      1,846

        Total operating expenses       1,304     1,159     2,710      2,365

    Operating income                   1,667     1,315     3,793      3,441

    Other income and expense              63       162       221        362

    Income before provision for
     income taxes                      1,730     1,477     4,014      3,803

    Provision for income taxes           525       432     1,204      1,177

    Net income                        $1,205    $1,045    $2,810     $2,626

    Earnings per common share:
      Basic                            $1.35     $1.19     $3.16      $2.99
      Diluted                          $1.33     $1.16     $3.11      $2.92

    Shares used in computing
     earnings per share:
      Basic                          891,180   879,546   890,161    877,704
      Diluted                        902,993   899,329   902,243    899,783

    (1) Includes stock-based
         compensation expense as follows:
          Cost of sales                  $29       $20       $57        $38
          Research and development       $67       $47      $127        $86
          Selling, general, and
           administrative                $85       $65      $167       $118

                     UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
                      (In millions, except share amounts)


                                                    March 28,    September 27,
                                                      2009            2008
                              ASSETS:

    Current assets:
      Cash and cash equivalents                      $4,466          $11,875
      Short-term marketable securities               20,547           10,236
      Accounts receivable, less allowances of
       $60 and $47, respectively                      1,932            2,422
      Inventories                                       312              509
      Deferred tax assets                             1,539            1,447
      Other current assets                            5,057            5,822
        Total current assets                         33,853           32,311

    Long-term marketable securities                   3,865            2,379
    Property, plant and equipment, net                2,546            2,455
    Goodwill                                            207              207
    Acquired intangible assets, net                     268              285
    Other assets                                      2,498            1,935
        Total assets                                $43,237          $39,572


                       LIABILITIES AND SHAREHOLDERS' EQUITY:

    Current liabilities:
      Accounts payable                               $3,976           $5,520
      Accrued expenses                                2,761            3,719
      Deferred revenue                                7,014            4,853
        Total current liabilities                    13,751           14,092
    Deferred revenue - non-current                    3,460            3,029
    Other non-current liabilities                     1,715            1,421
        Total liabilities                            18,926           18,542

    Commitments and contingencies

    Shareholders' equity:
      Common stock, no par value; 1,800,000,000
       shares authorized; 891,911,821 and
       888,325,973 shares issued and outstanding,
       respectively                                   7,643            7,177
      Retained earnings                              16,653           13,845
      Accumulated other comprehensive income             15                8
        Total shareholders' equity                   24,311           21,030

        Total liabilities and shareholders' equity  $43,237          $39,572

             UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (In millions)

                                                          Six Months Ended
                                                      March 28,      March 29,
                                                         2009           2008
    Cash and cash equivalents, beginning
     of the period                                     $11,875         $9,352

    Operating Activities:
       Net income                                        2,810          2,626
       Adjustments to reconcile net income to cash
       generated by operating activities:
       Depreciation, amortization, and accretion           330            222
       Stock-based compensation expense                    351            242
       Deferred income tax (benefit)/expense               (31)             6
       Loss on disposition of property, plant,
        and equipment                                        8             10
    Changes in operating assets and liabilities:
       Accounts receivable, net                            490             44
       Inventories                                         197            (18)
       Other current assets                                859           (444)
       Other assets                                       (456)          (150)
       Accounts payable                                 (1,527)          (740)
       Deferred revenue                                  2,592          1,585
       Other liabilities                                  (844)           597

         Cash generated by operating activities          4,779          3,980

    Investing Activities:
       Purchases of marketable securities              (23,483)       (12,740)
       Proceeds from maturities of marketable
        securities                                       6,280          6,683
       Proceeds from sales of marketable securities      5,457          1,676
       Purchases of other long-term investments            (54)           (17)
       Payment for acquisition of property, plant,
        and equipment                                     (439)          (384)
       Payment for acquisition of intangible assets        (30)           (63)
       Other                                               (55)             21

         Cash used in investing activities             (12,324)        (4,824)

    Financing Activities:
       Proceeds from issuance of common stock              122            233
       Excess tax benefits from stock-based compensation    47            445
       Cash used to net share settle equity awards         (33)          (116)

         Cash generated by financing activities            136            562

    Decrease in cash and cash equivalents               (7,409)          (282)

    Cash and cash equivalents, end of the period        $4,466         $9,070

    Supplemental cash flow disclosure:
       Cash paid for income taxes, net                  $1,828           $753

                UNAUDITED CONSOLIDATED SCHEDULE OF DEFERRED REVENUE
                                        (In millions)


                                         March 28,  December 27, September 27,
                                            2009        2008          2008

    Deferred revenue - current:
       iPhone and Apple TV                $5,467       $4,666       $3,518
       AppleCare                             659          602          599
       Other                                 888          967          736
         Total deferred revenue
          - current                        7,014        6,235        4,853

    Deferred revenue - non-current:
       iPhone and Apple TV                 2,676        2,627        2,262
       AppleCare                             638          683          651
       Other                                 146          130          116
         Total deferred revenue
          - non-current                    3,460        3,440        3,029

         Total deferred revenue          $10,474       $9,675       $7,882

         UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS OF OPERATIONS
      (In millions, except share amounts which are reflected in thousands and
                                  per share amounts)

                                            Three Months Ended March 28, 2009

                                          As Reported in
                                            accordance    Non-GAAP
                                            with GAAP   Adjustments  Non-GAAP

    Net sales                                 $8,163      $893(a)      $9,056

    Cost of sales                              5,192       240(b)       5,432

    Gross margin                               2,971       653(c)       3,624

    Operating expenses                         1,304            -       1,304

    Operating income                           1,667       653(c)       2,320

    Net income                                $1,205      $455(d)      $1,660

    Earnings per diluted common share          $1.33     $0.51(e)       $1.84

    Shares used in computing diluted
      earnings per share                     902,993                  902,993




    Footnotes:

    (a) Non-GAAP adjustment to net sales reflect (i) the reversal of the
        current period's amortization of deferred revenue derived from
        iPhone handsets and Apple TV units shipped in current and prior
        periods and (ii) the inclusion of amounts generally due to Apple at
        the time of sale related to iPhone handsets and Apple TV units
        shipped in the current period.

    (b) Non-GAAP adjustment to cost of sales reflect (i) the reversal of
        the current period's amortization of deferred cost related to
        iPhone handsets and Apple TV units shipped in current and prior
        periods and (ii) the inclusion of the total cost of iPhone handsets
        and Apple TV units shipped in the current period. In addition, the
        non-GAAP adjustment to cost of sales reflects the estimate of the
        warranty expense in the period when the related product is sold,
        rather than when the expense is incurred. The non-GAAP adjustment
        to cost of sales does not reflect the cost of providing unspecified
        additional software products and upgrades.

    (c) Non-GAAP adjustments to gross margin and operating income are the
        difference between non-GAAP adjustments to net sales and non-GAAP
        adjustments to cost of sales [(a) - (b)].

    (d) Represents the after-tax effect of the non-GAAP adjustments to
        gross margin and operating income. The tax effect on the non-GAAP
        adjustments to gross margin and operating income is estimated by
        applying the period's effective tax rate to the non-GAAP
        adjustments. The tax effect on the non-GAAP adjustments is $198
        million for the three months ended March 28, 2009. The non-GAAP
        adjustment to net income does not reflect any changes to the
        Company's other income and expense.

    (e) Represents the per share impact of the non-GAAP adjustments to net
        income.

                                    Apple Inc.
                         Q2 2009 Unaudited Summary Data


                                  Q1 2009         Q2 2008         Q2 2009

                                 CPU   Revenue    CPU   Revenue   CPU  Revenue
    Operating Segments         Units K   $M     Units K   $M    Units K   $M

      Americas                    912  $4,501     884  $3,268     809  $3,517
      Europe                      795   2,771     627   1,780     658   2,097
      Japan                        99     481     118     424     109     500
      Retail                      515   1,740     458   1,451     438   1,471
      Other Segments (1)          203     674     202     589     202     578

    Total Operating Segments    2,524 $10,167   2,289  $7,512   2,216  $8,163








                                       Revenue         Revenue         Revenue
    Product Summary           Units K    $M    Units K   $M    Units K   $M

      Desktops (2)                728  $1,043     856  $1,352     818  $1,050

      Portables (3)             1,796   2,511   1,433   2,142   1,398   1,895


    Subtotal CPUs               2,524   3,554   2,289   3,494   2,216   2,945
      iPod                     22,727   3,371  10,644   1,818  11,013   1,665
      Other Music Related
       Products and
       Services (4)                     1,011             881           1,049
      iPhone and Related
       Products & Services
       (5)                      4,363   1,247   1,703     378   3,793   1,521
      Peripherals and Other
       Hardware                           378             412             358
      Software, Service and
       Other Sales                        606             529             625
    Total Apple                       $10,167          $7,512          $8,163





                                           Sequential Change  Year/Year Change
                                              CPU               CPU
    Operating Segments                       Units    Revenue  Units   Revenue
      Americas                                -11%     -22%      -8%       8%
      Europe                                  -17%     -24%       5%      18%
      Japan                                    10%       4%      -8%      18%
      Retail                                  -15%     -15%      -4%       1%
      Other Segments (1)                      -- %     -14%     -- %      -2%

    Total Operating Segments                  -12%     -20%      -3%       9%


                                            Sequential Change Year/Year Change
    Product Summary                          Units    Revenue  Units   Revenue
      Desktops (2)                             12%       1%      -4%     -22%

      Portables (3)                           -22%     -25%      -2%     -12%


    Subtotal CPUs                             -12%     -17%      -3%     -16%
      iPod                                    -52%     -51%       3%      -8%
      Other Music Related Products and
       Services (4)                                      4%               19%
      iPhone and Related Products &
       Services (5)                           -13%      22%     123%     302%
      Peripherals and Other Hardware                    -5%              -13%
      Software, Service and Other Sales                  3%               18%
    Total Apple                                        -20%                9%

T-Mobile G1 Carries $143.89 BOM Cost, According to iSuppli Estimate

Phil Goldstein — Tue, 11 Nov 2008 14:28:08 -0500

Corrected: T-Mobile G1 Carries $143.89 BOM Cost, According to iSuppli Estimate

Note: The version of this release issued this morning was sent with the wrong table as an attachment. The correct table is now attached. iSuppli regrets the error.

El Segundo, Calif., Nov. 11, 2008-The T-Mobile G1 smart phone, the first wireless handset to be based on Google Inc.'s Android mobile operating system, carries a Bill-of-Materials (BOM) cost of $143.89, according to a virtual teardown conducted by iSuppli Corp.

Part of the new generation of so-called "iPhone killers," the HTC Corp.-manufactured G1 combines voice communications with a host of other capabilities, including e-mail, Internet access, camera and music playback. Along with many fellow phones of its generation, the G1 includes a high-resolution display and a QWERTY keyboard. Like the iPhone, the G1 includes a touch-screen interface.

"The G1's differentiation resides in its use of the Android operating system, which has won praise for its ease of use, but whose major advantage is its integration with Google Internet services and its capability to accommodate the flood of free applications that are becoming available," said Tina Teng, senior analyst, wireless communications, for iSuppli.

Inside the G1

iSuppli determined the $143.89 BOM based on information from its Mobile Handset Cost Model (MHCM), which provides detailed analysis of present and future expenses to build mobile phones with any possible feature set. This estimate includes only the component and material costs for the G1, and doesn't account for other expenses including software, research and development, manufacturing and accessories. iSuppli hasn't yet conducted an actual physical teardown of the G1.

The most costly segment of the G1 is the baseband, at $28.49, or 19.8 percent of the G1's total BOM. Similar to other recent handsets from various brands examined by iSuppli, the baseband employs a combination of an ARM11 microprocessor for multimedia applications and an ARM7 core for modem functions.

The next most costly section of the G1 is the display, at $19.67, or 13.7 percent of the BOM. The G1's display is a 3.2-inch TFT-LCD flat touch-sensitive screen with HVGA resolution, at 320 by 480 pixels. The display uses projective touch-screen technology.

The camera represents the next most expensive segment, at $12.13, or 8.4 percent of total BOM costs. The camera has a 3 megapixel resolution and an autofocus feature.

The fourth most expensive segment is the Radio Frequency (RF)/Power Amplifier (PA) portion, which costs $9.84, representing 6.8 percent of the total BOM. This section supports a high-speed 3.5G network connection using the HSDPA air standard.

G1 vs. iPhone features

So how does the G1 stack up against the industry standard for smart phones: Apple Inc.'s iPhone 3G?

On the feature front, the G1 supports the HSDPA air interface at the 1700/2100 bands for 3G, which limits its U.S. end users to T-Mobile subscribers. However, the G1 is suitable for markets outside the United States using the 2100 frequency band.

In contrast, the iPhone 3G supports the HSDPA air standard operating at the 850/1900/2100 bands. The 850/1900 bands are designed for the AT&T network. Thus, an unlocked G1 phone using an AT&T network can only achieve EDGE download speed.

The G1 comes with a full QWERTY keyboard, which comes in handy for texters. The iPhone 3G eschews a physical keyboard and instead employs a touch screen for input.

Like the iPhone, the G1 includes Wi-Fi, which allows subscribers to take advantage of T-Mobile's hotspots.

As for the touch screen, the G1 employs projective touch technology, while the iPhone 3G uses a capacitive multi-touch glass touch-screen. The G1's screen doesn't support multi-touch capability.

G1 vs. iPhone user experience

Many observers have lauded the user interface of the G1. Teng believes it is well above the industry average, but still has a gap to close with Apple's interface. Consumers can navigate through playlists and albums with a flicking of finger and can access other intuitive features. For a Google fanatic, this device is well integrated with many Google services, like Gmail, YouTube, and Google Maps.

Teng also observed that the industrial design and finish of the G1 lacks the wow factor of some of its slicker competitors.

Also like the iPhone, the G1 supports the downloading of music, but unlike the iPhone, G1 users must employ Wi-Fi to take advantage of this feature.

"This is a negative for G1 users when there's no Wi-Fi coverage," Teng said. "Apple really makes the music download experience transparent; everything is integrated smoothly and seamlessly."

Teng also noted that the G1's lack of enterprise friendliness is a downside of the product compared to the iPhone and other platforms like the BlackBerry Bold.

"The G1 presently supports only Post Office Protocol version 3 (POP3) mail, which doesn't work with many corporate e-mail systems," Teng said. "However, this problem can be solved if Google licenses Microsoft Corp.'s ActiveSync synchronization system, as Apple did to make the iPhone more suitable for corporate use. This will allow the G1 to receive pushed mails from Microsoft Exchange Servers or manually synchronize emails through a connector."

The real differentiation and advantage of the G1 relative to the competition is the availability of free open source applications.

"Each day there are about five or six new G1 applications for download," Teng said. "Eventually the G1 will have its own software community, much like the Linux applications in the wired world or the Sun OS has for workstations. This will produce a rich suite of free software for a variety of purposes that anyone can access."

For more information, please contact:

Jonathan Cassell

Editorial Director and Manager, Public Relations

iSuppli Corporation

Office: 408.654.1714

Mobile: 408.921.3754

www.isuppli.com

_________________________________________________________________________________

All Information and Intellectual Property Contained Herein is the Sole Property of iSuppli Corporation

About iSuppli Corporation

iSuppli Corporation is the global leader in technology value chain research and advisory services. iSuppli provides market intelligence services for the EMS, OEM and supplier communities in addition to servicing consumer electronics and media concerns. Services afforded by iSuppli range from electronic component research to device-specific application market forecasts, from teardown analysis to consumer electronics and from display device and systems research to multimedia content and services. More information is available at www.isuppli.com

The NPD Group: iPhone 3G Leads U.S. Consumer Mobile Phone Purchases in the Third Quarter of 2008

Phil Goldstein — Mon, 10 Nov 2008 10:38:55 -0500

Overall consumer mobile phone purchases declined 15 percent year-over-year

PORT WASHINGTON, N.Y., Nov 10, 2008 (BUSINESS WIRE) -- According to The NPD Group, the leader in market research for the wireless industry, Apple's iPhone 3G surpassed the top-ranked Motorola RAZR as the leading handset purchased by adult consumers* in the U.S. in the third quarter (Q3) of 2008. RAZR had been ranked by NPD as the top-selling consumer handset for the past 12 quarters. Even with stronger consumer sales of iPhone, and the mobile phone market's normal seasonal uplift after Q2, domestic handset purchases by adult consumers declined 15 percent year over year in Q3 to 32 million units. Consumer handset sales revenue fell 10 percent to $2.9 billion, even as the average selling price (ASP) rose 6 percent to $88.

Top-selling handsets and mobile phone brands

"The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality," said Ross Rubin, director of industry analysis for NPD. "Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features."

The top handset models in rank order, based on unit sales in Q3, were as follows: 1. Apple iPhone 3G 2. Motorola RAZR V3 (all models) 3. RIM Blackberry Curve (all models) 4. LG Rumor 5. LG enV2

Popular features

When it comes to the specific features that motivated U.S. consumers to purchase, 43 percent of handset buyers cited the need for a camera and 36 percent noted the ability to send and receive text messages. Mobile phones with a QWERTY keyboard experienced the greatest year-over-year rise in sales; 30 percent of handsets were sold with this feature in Q3 2008, versus just 11 percent the year prior. Also this quarter 83 percent of phones purchased were Bluetooth enabled (versus 72 percent last year), and nearly seven in 10 (68 percent) of phones purchased in Q3 were music enabled (versus 49 percent last year). "A growing data divide continues in cellular handsets," Rubin said. "Those who see the value in wireless Internet access are justifying the investment, whereas voice-centric users have little incentive to upgrade, which is obviously detrimental to operators who seek to sell data plans and media access services to their subscribers." Methodology: NPD compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically representative sample of U.S. adults. Results are projected to represent the entire population of U.S. consumers age 18 and older.

About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit http://www.npd.com/. * NPD does not currently track corporate/enterprise handset purchases. SOURCE: The NPD Group, Inc.

The NPD Group 
Lee Graham, 212-333-4983 
lee@leegraham.biz

AT&T and Firethorn Bring Mobile Banking to iPhone Customers

Phil Goldstein — Mon, 03 Nov 2008 11:54:05 -0500

DALLAS and ATLANTA, Nov. 3 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T - News) and Firethorn Holdings, LLC, a Qualcomm company (Nasdaq: QCOM - News), announced today the availability of their market-leading mobile banking application for iPhone.

Mobile Banking on AT&T lets users securely and efficiently manage their finances, including checking balances and transaction history, transferring funds, receiving offers, viewing and paying bills, and tracking rewards points.

The service is now available for all Firethorn financial institution partners, including America First Credit Union, Arvest Bank, BancorpSouth, Carolina First, FirstBank, Mercantile Bank, SunTrust, Synovus, USAA and Wachovia. Additionally, iPhone customers will have access to any new financial institution added in the future.

"Our customers are increasingly using their mobile phones as a hub from which they can manage nearly all aspects of their lives, and in addressing that trend, we've made it a priority to give them flexibility and control in managing their finances," said David Christopher, chief marketing officer, AT&T Mobility & Consumer Markets. "The extension of this convenience and functionality to iPhone customers is further delivery on our commitment to this space."

AT&T and Firethorn have collaborated since 2006 to provide best-in-class usability and reliability in mobile banking.

"Mobile Banking on AT&T with iPhone embodies the exciting evolution that mobile financial services must undertake to keep pace with consumers' busy lifestyles," said Tripp Rackley, chief executive officer, Firethorn. "Our partners expect us to offer them the best technology available to help their users manage their finances. The Mobile Banking application promises ease of use, security and high visibility -- all strategically designed to achieve mass market adoption -- and we are proud to help make it a reality."

The Mobile Banking on AT&T application is now available as a free download from Apple's App Store on iPhone or at http://www.itunes.com/appstore/.

About AT&T

AT&T (NYSE: T - News) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

About Firethorn

Firethorn, a Qualcomm company (Nasdaq: QCOM - News), is a mobile commerce enabler chosen by some of the nation's leading financial institutions and wireless operators. The Firethorn mobile wallet is a single, secure, certified application embedded on select wireless handsets. It enables financial institutions to deliver branded services to consumers via the mobile device; wireless operators to deliver consumer-convenient, mass-market applications to subscribers; and mobile device users to access and add multiple financial relationships with one password. For more information on Firethorn, visit http://www.firethornmobile.com.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

In Tough Economy Lower Income Mobile Consumers Turn to iPhone As Internet & Entertainment Device

Phil Goldstein — Thu, 30 Oct 2008 11:13:49 -0400

FOR IMMEDIATE RELEASE

Contact:

Jaimee Steele (Minney)
comScore, Inc.
+2 206.757.1360

jsteele@comscore.com

IN TOUGH ECONOMY, Lower Income Mobile Consumers Turn to iPhone As Internet & Entertainment Device

comScore unveils demographics of iPhone owners and their usage behavior in new report

Reston, VA,October 30, 2008 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reports for the first time the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G. According to a new comScore report, "All about iPhone," iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year. Overall, iPhone penetration grew 21 percent.

"As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income," said Jen Wu, senior analyst, comScore, the report's author. "However, one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool."

iPhone 3G Launch Analysis: Growth of iPhone Owners by Annual Household Income Source: comScore Mobile Three-month average ending June, July and August 2008
Household Income	% Growth June to August 2008
Under $25,000	16%
$25,000 to $49,999	48%
$50,000 to $74,999	46%
$75,000 to $99,999	3%
$100,000 or more	16%
Total	21%

While the number of consumers in the $25,000 to $50,000 income demographic declined marginally from June to August 2008, their ranks among smartphone owners and mobile content users grew, in most cases above the rate of the overall market. According to comScore Mobile, the number of people earning between $25,000 and $50,000 accessing news and information via their mobile browser grew by five percent since June, while the market overall grew by three percent. comScore also reported seven percent growth in mobile e-mail usage and five percent growth in mobile music consumption among those earning between $25,000 and $50,000 per year.

Installed Base and Consumption Trend Among Mobile Subscribers with Income of $25,000-$50,000 Source: comScore Mobile Number of Users: Three-month average ending June and August 2008
	June	August	Growth	Overall Market Growth
Smartphone	2,870	3,314	15%	12%
iPhone	266	394	48%	21%
Listened to mobile music	4,682	4,901	5%	-0.3%
Sideloaded music	3,721	3,768	1%	-2%
Used Email	6,818	7,261	6%	8%
News/Info via Browser	7,934	8,322	5%	3%

"These data indicate that lower-income mobile subscribers are increasingly turning to their mobile devices to access the Internet, e-mail and their music collections," observed Mark Donovan, senior analyst, comScore. "Smartphones, and the iPhone in particular, are appealing to a new demographic and satisfying demand for a single device for communication and entertainment, even as consumers weather the economy by cutting back on gadgets."

More details on the demographics and usage patterns of iPhone users and related industry trends in the U.S. are available in the comScore report, "All about iPhone," which is available now at www.comscore.com/iphone.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

AT&T offers online account setup for iPhone 3G customers

Phil Goldstein — Fri, 10 Oct 2008 10:35:06 -0400

Oct 10, 2008 (M2 EQUITYBITES via COMTEX) -- - US communications holding company AT&T Inc (NYSE: T | Quote | Chart | News | PowerRating) announced on Thursday (9 October) that the company is offering online account set up for its iPhone 3G customers.

AT&&T said that customers can now set up accounts online before activation and completion of the purchase at a store. This will reportedly reduce in-store wait times as the busy holiday shopping season approaches.

New customers can perform a pre-qualifying credit check and determine eligibility to port an existing phone number to AT&T in advance by visiting http://www.att.com/iphone. Existing AT&T customers can also determine eligibility to add a new line for the iPhone.

This new AT&T online service joins Apple's existing offering for customers the of the iPhone 3G by starting the setup process online and finishing in the store.

Comments on this story may be sent to admin@m2.com

For full details on AT&T Inc (T) click here. AT&T Inc (T) has Short Term PowerRatings of 6. Details on AT&T Inc (T) Short Term PowerRatings is available at This Link.

iPhone breathes new life into mobile gaming market

Jason Ankeny — Thu, 31 Jul 2008 08:49:02 -0400

The world's top four games publishers are taking an
ever bigger share of the market for mobile games, according to the latest
report from media analyst Screen Digest (www.screendigest.com). EA Mobile,
Gameloft, Glu and THQ Wireless have seen their global market shares
increase from 11 per cent to 22 per cent in 2007 and the figure is rising,
particularly in Western Europe.
iPhone and other touchscreens could revolutionise the market
Released in the same month that Apple's iPhone 3G went on sale, the report
reveals the potentially revolutionary impact that touchscreen handsets could
have on mobile gaming. In particular, Screen Digest expects that the iPhone
will drive the growth of the North American market raising it to the leading
global market by revenue next year.
From the perspective of both games developers and mobile users, these units
have the potential to be the number one device for mobile gaming. This is
supported by recently released retail sales figures that show 10 million
applications were downloaded from the Apple online store in the three days
after the iPhone 3G went on sale on July 11. However the handset presents
technical challenges for developers, limiting the sophistication of the games
on offer which in turn restricts audience retention.
Gameloft poised to overtake EA Mobile
By consistently producing good quality titles and focusing on increasing its
catalogue, Gameloft has created strong company growth. In comparison, the
current market leader EA Mobile has faltered. On 31 March 2008, Gameloft
reportedly earned $40m, only $1m less than EA Mobile. Screen Digest
expects Gameloft to usurp EA's leadership position during the remainder of
2008 and then to retain its position as the leading mobile games publisher for
the foreseeable future. Gameloft's next challenge will be conquering the allimportant
US market, where revenue shares are better.
A €2.6bn market value by 2012
Screen Digest anticipates that the mobile games market will generate an extra
€1bn in the next five years to reach a total value of €2.6bn by 2012.
Historically, Asia has been the biggest market in terms of industry revenues
with over 37 per cent market share in 2007, but Screen Digest predicts that
from 2009 onwards, North America will become the largest market.
North America has been experiencing continued growth, generating an
average of €125m every year for the past four years. We expect this revenue
growth to continue and double the market value to just over €1.1bn by 2012.

Ad-supported games market still evolving
Whilst ad-supported games represent only a tiny proportion of total mobile
games downloads, multimedia plug-ins such as Flash Lite, installed on many
handsets in Japan and now increasingly in Western countries, may provide a
platform for web-based games that rely on display advertising. Screen Digest
believes that the future for advertising in mobile games will be through
integrated campaigns, whether through multi-platform gaming specialists or as
part of larger mobile advertising.
Ronan de Renesse, Senior Mobile Analyst says "Whilst the current demand
for games that can be played on the iPhone is giving the mobile gaming
industry a much needed boost, there are a number of issues that will need to
be addressed by games developers. They need to overcome technical
challenges to deliver more enticing games to a wider audience of gamers -
and they need to do this fast. So whilst in the short term the iPhone is
boosting sales of mobile games, the favour won't be returned until the iPhone
can support a major blockbuster title - or two."
Ends

About this research
The analysis in this press release is taken from Screen Digest's latest report - Mobile Gaming
Value Chain: Opportunities for Publishers, Developers and Network Operators. The report
includes a detailed description of delivery platforms, a competitive analysis of major mobile
games publishers, and a description of value chain models for on-portal, off-portal and physical
distribution. Forecasts are provided to 2012 with total market growth, total revenues, industry
revenues and operator revenues for Asia Pacific, Europe and North America
About Screen Digest
Screen Digest is the pre-eminent firm of industry analysts covering global media markets.
Headquartered in London, with offices in New York and Carmel, California, we employ a team
of 40 specialist analysts covering film, television, broadband, mobile, cinema, home
entertainment and gaming. Our online services and reports provide the information and analysis
upon which hundreds of media companies worldwide base their decisions. Most recently we
have launched Global Media Intelligence (GMI), a new service which provides research and
analysis specifically for media-focused institutional investors. www.screendigest.com. To find
out more, please contact Screen Digest sales sales@screendigest.com Tel: +44 (0) 20 7424
2820.

Apple Sells One Million iPhone 3Gs in First Weekend

Jason Ankeny — Mon, 14 Jul 2008 10:20:13 -0400

Apple® today announced it sold its one millionth iPhone^TM 3G on Sunday, just three days after its launch on Friday, July 11. iPhone 3G is now available in 21 countries-Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US-and will go on sale in France on July 17.

"iPhone 3G had a stunning opening weekend," said Steve Jobs, Apple's CEO. "It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world."

The new iPhone 3G combines all the revolutionary features of iPhone plus 3G networking that is twice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs over 800 third party applications available through the new App Store. In the US, the new iPhone 3G is priced at just $199 for the 8GB model, and $299 for the 16GB model**.

*Based on 3G and EDGE testing. Actual speeds vary by site conditions.
**Requires new two-year AT&T rate plan for qualified customers, sold separately.

MySpace Announces Mobile Application Available Worldwide on Apple App Store

Jason Ankeny — Fri, 11 Jul 2008 09:09:21 -0400

MySpace, the world's most popular social network, today announced a highly integrated, new MySpace Mobile experience customized and available via the Apple App Store. The free MySpace mobile application for the iPhone empowers users to seamlessly traverse their MySpace global network on-the-go and boasts key features including instant photo uploading from the iPhone to a MySpace profile. The new MySpace Mobile application is a deeply optimized, engaging experience designed for the portable screen of the iPhone.
"The global MySpace community will love MySpace Mobile on iPhone," said Chris DeWolfe, CEO and Co-Founder of MySpace. "With rich features such as seamless photo uploading from iPhone to your MySpace profile, the MySpace Mobile application is gorgeous and as intuitive as possible--empowering the community with complete control over their global MySpace network right from the palm of their hand."
Mobile is a central element of MySpace's global business strategy, providing a new channel for users to connect with each other and for advertisers to target a highly engaged audience. Since its launch in October 2007, http://m.myspace.com, MySpace's mobile website, receives more than 1.7 MM daily unique mobile visits in the United States alone. By enabling MySpace and iPhone users with immediate access to their network, MySpace is responding to users demanding an on-the-go MySpace experience that matches their busy lifestyle. MySpace has a deep commitment to provide the MySpace global community with tools to discover, share, connect, and communicate in every way they choose, wherever they are.
"The iPhone is a natural fit for a MySpace application. There is hipness to this device that resonates with our core audience," said John Faith, general manager and vice president of mobile for MySpace. "Through our design we encapsulated the core aspects of social networking and created a natural feel for an iPhone user."
The new MySpace Mobile for the iPhone is fully optimized for delivery of content and data to each user while preserving the aspects of the iPhone that users love. All features of the MySpace mobile application are tailored so users can simply navigate on the iPhone screen and enjoy fast access to MySpace.
The MySpace Mobile application for the iPhone brings users robust and creative features that include:
Customized iPhone User Interface
Rich in functionality and design, the MySpace mobile application integrates MySpace's core social networking components with the device capabilities, resulting in an application that is natural and intuitive for iPhone users. The application harnesses the power of the touch screen by using the same touch functionality as native iPhone applications. Ease of navigation and quick access speeds make this application the best way to experience MySpace on an iPhone.
Real-time Updates
The MySpace application for the iPhone brings a fully immersive MySpace experience to this revolutionary handheld device, including:
-- The ability to stay connected with friends through a full messaging interface.
-- Pinch, flick and swipe your way through the MySpace navigation using standard iPhone touch support.
-- Stay in the know with real time friend, status and mood updates.
-- Camera integration and optimized photo management allowing our users to snap, sort and upload pictures anytime and anywhere.
-- A 360 degree feedback mechanism allowing users to contribute to future iterations of the product
-- Available in 12 languages by the end of July 2008.
Starting today, customers can download the free MySpace mobile application from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. The application will be immediately available worldwide in English and will be available in a total of 12 languages by the end of July 2008.
For broadcast-standard video and other multimedia files please visit www.thenewsmarket.com/myspace.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp.