TELEMUNDO STATION GROUP LAUNCHES FIRST SPANISH IPHONE TV APPS WITH LSN MOBILE
Telemundo, a leading producer of innovative and high-quality Hispanic content in the U.S., announced today that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile's Local Wireless® media-to-mobile platform.
"Once again, we are first to market with an innovative tool for our "A la Mano" users," said Ronald Gordon, President Telemundo Station Group. "Research continues to indicate that mobile devices are a growing communication platform for Hispanic consumers, and we are meeting their desire for relevant content and information when and where they want it to be."
Each A La Mano market and station will have its own app. There are nine apps in total, including Chicago, Los Angeles, Dallas, Miami, New York, San Jose, Houston, Puerto Rico and Phoenix. The new apps feature all the informative "A La Mano" content, including news, weather, sports, entertainment, slideshows, high-quality video, lottery numbers and horoscopes, in addition to local market personalization in an easy-to-navigate design. It provides an enhanced environment for the iPhone and advertisers looking to connect with Hispanic consumers in a fresh and contemporary way.
"We are excited and pleased that Spanish-speaking iPhone users can now access Telemundo's "A La Mano/On hand," said Lee Durham, founder and CEO of LSN Mobile. "Telemundo is clearly committed to leading the Hispanic market in bringing compelling content to mobile consumers looking for accessibility and convenience, localization and personalization."
"A La Mano" originally launched in May 2007 when the Telemundo Television Stations Group entered an exclusive Spanish-language wireless content deal with LSN Mobile to deliver the website content from local Telemundo stations to mobile users throughout the U.S. This includes Spanish-language news, weather, sports, entertainment, lottery and horoscopes and mobile marketing opportunities for advertisers. Participating "A La Mano" station markets include: New York, Miami, Chicago, Dallas, Los Angeles, Puerto Rico, Phoenix, Houston and the Bay Area.
The A La Mano iPhone Apps are available free in the U.S. in the App Store on the iPhone or in iTunes from February 3, 2010.
About Telemundo:
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multi-platform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com <http://www.telemundo.com/>　 and www.holamun2.com <http://www.holamun2.com/>; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About LSN Mobile, Inc.
Local Solutions Network (LSN) Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing & Advertising Group, LSN Mobile enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.
To learn more, please visit www.lsnmobile.com.
