Telia rewards popular mobile video clips

October 8, 2007 

Today, Telia is launching the LookAtMe TV service on its mobile Internet
portal, Telia SurfPort. Customers using the service in Sweden can send
MMS messages with video clips to a mobile website where other people can visit and view the mobile videos. Every time someone watches a clip, the person contributing the content earns cash. With 4.3 million potential viewers in Sweden, video content contributors can look forward to gaining some fame, but can also make some money.

Telia is the first in the Nordic countries to launch a mobile service in
which contributors are paid each time someone chooses to view his or her video content. A similar concept has been tested in Europe and it has been a major success. For example, a company in the U.K. has reported more than one million downloads per month. 

"The range of services based on user-generated content has exploded in the past few years," says Håkan Dahlström, head of Mobility Services at TeliaSonera Sweden. "It feels quite natural that these services have now stepped into the mobile phone world. The fact that customers also have the opportunity to earn some cash for their content makes the service even more exciting." 

The phenomenon called User Generated Content (UGC) made its big
breakthrough with the YouTube site, where users can submit clips to a
video-sharing website where the content is available for anyone to view.
LookAtMe TV works the same way but on mobile phones, and with the
difference that the person contributing the content can earn money.

How it works
Users send their video by MMS to the number 71470. The clip is reviewed by a moderator before it is published on the Telia SurfPort mobile portal in different categories, such as "stunts and tricks", "crazy
clips" and "cute clips". 

Each time a customer watches a clip, the person who contributed the
video earns SEK 0.20.  When the amount exceeds SEK 150, the money is paid to a personal account. It costs SEK 2.00 to view a video. Other
data traffic is included within Telia's maximum rate of SEK 9.00 per 24
hours. 

To use the service, a person needs a mobile phone capable of sending
multimedia messages and recording video - features that most modern
mobiles have today.

For further information journalists can contact:
TeliaSonera AB's Press Office, +46-(0)8-713 58 30

TeliaSonera is the leading telecommunications company in the Nordic and Baltic region, with strong positions within mobile communications in
Eurasia, Turkey and Russia. At the end of 2006, TeliaSonera launched
mobile services in Spain. We provide reliable, innovative and
easy-to-use services for transferring and packaging voice, images, data, information, transactions and entertainment. In 2006, TeliaSonera's net
sales amounted to SEK 91 billion, and at the end of March 2007 the total
number of customers exceeded 100 million in 15 countries. The
TeliaSonera share is listed on the Stockholm Stock Exchange and the
Helsinki Stock Exchange, and the company is included in the Dow Jones
Sustainability Index. Simplicity and service are important tools for us
in creating profitable growth and value for our customers and
shareholders. Read more at www.teliasonera.com.