Texas Instruments Wireless Technologies Selected by Samsung to Power Next-Generation Smartphones

Texas Instruments Incorporated (TI) today announced that its
innovative wireless technologies have been selected by Samsung
Electronics Co., Ltd. (Samsung) to drive compelling multimedia and
connectivity into a variety of the mobile phone maker's handsets.
Samsung's current engagement highlights TI's broad technology
portfolio, utilizing first and second generations of TI's OMAP(TM)
platform and BlueLink(TM) 5.0 Bluetooth(R) wireless technology
products. With these technologies, Samsung is addressing a wide range
of entertainment and productivity functions for consumers.

TI's OMAP1710 applications processor is the foundation for
Samsung's award-winning Blackjack(TM) handset and remains the
cornerstone for future generations of its advanced mobile handsets.
Samsung's newest HSDPA-enabled handset, the SGH-i620, utilizes the
OMAP1710 processor to deliver leading-edge audio, video and imaging
capabilities in a unique, slim, slider form factor. The OMAP1710
processor also supports full Internet browsing, MP3 music and support
for secure digital high-capacity (SDHC) memory. In addition, the i620
features a full QWERTY keyboard and a second front-mount camera to
support video calls.

"Samsung is committed to innovation in the handset market,
delivering the most advanced and unique handsets with features demanded
by consumers," said C.H. Lee, Senior Vice President, Samsung Mobile.
"Using TI's high-performance, low-power applications processors and
advanced connectivity solutions, Samsung delivers highly-optimized
Smartphones that combine multimedia functionality and efficient
connectivity features in small, stylish handsets."

Partnering with Texas Instruments, Samsung Mobile is ready to
address the Symbian Smartphone market with compelling and
highly-competitive products based on latest available versions of
Symbian OS(TM) and S60 software. The OMAP2430 processor is the engine
for the Symbian OS-based SGH-i400 handset. This second-generation OMAP
2 processor allows consumers to enjoy full Internet browsing on a
2.3-inch "wide display," high-quality multimedia and 2 megapixel
camera, on the i400's QVGA-resolution screen. The i400 phone also
integrates TI's BRF6300 solution to deliver improved Bluetooth data
transfer speeds up to 3Mbps and the benefit of wireless stereo headset
support via the A2DP profile.

"We are pleased to deepen our relationship with Samsung and enjoy
seeing the continued growth of the Samsung product line," said Raj
Talluri, worldwide general manager for TI's Cellular Media Systems
Solutions group. "Samsung is maximizing the capabilities of TI's OMAP
platform and connectivity solutions to deliver some of the most
advanced feature phones on the market today."

Texas Instruments -- Making Wireless

TI is the leading manufacturer of wireless semiconductors,
delivering the heart of today's wireless technology and building
solutions for tomorrow. TI provides a breadth of silicon and software
and over 15 years of wireless systems expertise that spans handsets and
base stations for all communications standards, wireless LAN,
Bluetooth, A-GPS, mobile TV and Ultra Wideband. TI offers custom to
turn-key solutions, including complete chipsets and reference designs,
OMAP application processors, as well as core digital signal processor
and analog technologies built on advanced semiconductor processes.
Please visit http://www.ti.com/wirelesspressroom for additional
information.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing
requirements. In addition to Semiconductor, the company includes the
Education Technology business. TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more than 25
countries.

Texas Instruments is traded on the New York Stock Exchange under
the symbol TXN. More information is located on the World Wide Web at
http://www.ti.com.

Trademarks

OMAP and BlueLink are trademarks of Texas Instruments. All
registered trademarks and other trademarks belong to their respective
owners.