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Third Rail Mobility Announces First Retail Agreement with Amazon.com for New iPhone 4 Third Rail System

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Posted June 15, 2011

Now available to Amazon.com customers, the Third Rail System for iPhone 4 provides optional power and a protective case

JUNO BEACH, Fla.--(BUSINESS WIRE)-- Third Rail Mobility, maker of power management accessories for the iPhone 4 and other Smartphones, announces its first retail relationship for the Third Rail System with Amazon.com, a Fortune 500, customer-centric company based in Seattle. The Slim Case, the Smart Battery and the bundled Third Rail System are immediately available for purchase through Amazon.com.

Initially for the iPhone 4, and compatible with both AT&T and Verizon models, the Third Rail System is comprised of the world’s thinnest power-ready protective case (Slim Case) and a universal, interchangeable, removable battery (Smart Battery). It is the first to provide multiple usage modes in one easy system – functioning as a protective case, a power case, a portable external charger and a power hub for charging multiple devices at one time.

“We’re pleased to come out of the gate with such a well-recognized retailer like Amazon.com,” said Brian Lemelman, CEO of Third Rail Mobility. “Amazon.com’s wide consumer base and dedication to customer satisfaction is a great asset to our growing business and we look forward to a very successful relationship.”

The Third Rail System offers Amazon.com customers a slim, stylish case for everyday use and a convenient, all-in-one solution for keeping the iPhone 4 charged all day. The versatility provided by the removable Smart Battery is a benefit to any iPhone power user.

Amazon.com customers have three different Third Rail System SKU options. The entire Third Rail System, with iPhone 4 Slim Case and Smart Battery included, retails for $89.99. Individual components are also sold separately: $39.99 for the iPhone 4 Slim Case and $59.99 for an additional Smart Battery.

For more information, or to purchase the Third Rail System, please visit www.Amazon.com.

About Third Rail

“Third Rail” is typically used to refer to an “untouchable” or often-avoided topic. Third Rail Mobility (www.ThirdRailMobility.com) aims to address this topic – battery life in the consumer electronics industry – head on. Founded in 2010, Third Rail Mobility believes that simple, yet excellent, functional design can improve consumers’ lives. Together, the Third Rail team leverages years of experience and success from major consumer brands in a variety of industries to create world-class solutions to worldwide problems.



CONTACT:

BLASTmedia
Ashley Halberstadt, 317-806-1900 x115
ashley@blastmedia.com

KEYWORDS:   United States  Florida

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Online Retail  Mobile/Wireless  Retail  Other Retail

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