Trapster Smashes The 5 Million User Mark

World's Top Navigation App Continues Its Growth in Popularity

SAN DIEGO--(BUSINESS WIRE)-- San Diego, CA-based Trapster celebrated its five millionth user Friday night, April 9, 2010, an accomplishment only a handful of other mobile applications like Facebook Mobile, Pandora, and Skype have achieved.

Trapster has grown 10x in the past year. Starting from about 500,000 users last April, Trapster exceeded one million users by last July, and it was just December 20th, 2009 when Trapster hit the 3 million-user mark. There were only 40,000 users in October 2008.

"We have worked hard to make Trapster the best and most useful mobile navigation app on the planet," said CEO Pete Tenereillo, “and we’re in awe of the uptake. Huge thanks to our partners, our dedicated employees, and most of all our users and volunteer moderators for making Trapster a phenomenal success!"

In the past year, Trapster has expanded to five new platforms (Android, Windows Mobile, Palm WebOS, Maemo, and the iPad) and added three major new features: a core feature called Patrol that shows if there have been other Trapster users on the road ahead, increasing reliability; Caravan, a social networking feature that allows users to share audio messages on a group drive and meet other Trapster users in their area; and a trip recording and photo/audio geo-tagging feature called My Trips.

Trapster grows by at least 15,000 new users every day, and often as many as 50,000 per day. The usage statistics are even more impressive. Unlike navigation or traffic apps that are only used occasionally (on a trip, for example), or “check before you go,” Trapster users leave the app running for their entire commute. The average Trapster user runs the app 30 minutes per day.

Trapster runs on all major smartphone platforms, including the iPhone, Android, Blackberry, Nokia, WebOS, and Windows Mobile, and also Garmin and TomTom GPS devices.

Trapster is all about improving the safety of roadways worldwide. It has begun working with law enforcement departments across the country, like the Travis County Sheriff's Office, Texas, which uses Trapster to alert its citizens as they approach speed enforcement locations and roadway hazards.

CONTACT:

for Trapster
Fritz Nelson, 949-981-4199
aka_fen@yahoo.com

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