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TV Viewers Give Highest Marks Once Again to AT&T U-verse TV in J.D. Power and Associates Study

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Posted October 13, 2011

AT&T U-verse TV Ranks Highest in Three Regions Nationwide

DALLAS, Oct. 13, 2011 /PRNewswire/ -- Consumers say AT&T U-verse® TV outperforms all competitors in customer satisfaction in the North Central, South and West regions, according to the J.D. Power and Associates 2011 Residential Television Service Provider Satisfaction Study(SM) released today. Since its premiere on the J.D. Power and Associates rankings in 2008, this is the third time that U-verse TV has received the highest results in all three regions where it was ranked and the fourth year in a row that AT&T U-verse topped the South and West regions.

Customers ranked AT&T* highest in overall satisfaction in a study that evaluates performance and reliability, customer service, cost of service, billing, programming and offerings and promotions. The annual study measured customer satisfaction with residential TV providers, including Internet Protocol (IP) TV, cable and satellite services. In all, 23,880 video customers in the U.S. participated in the study.

AT&T U-verse outscored all competitors in the South (11 providers), West (9), and North Central (9) regions, and scored significantly higher than the industry average in each of the three regions. AT&T U-verse was not included in the East region study.

"From ordering to installation to continuous upgrades, we work hard to provide the best experience for U-verse customers at every single moment," said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. "AT&T U-verse provides a great entertainment experience and has features you can't get anywhere else, which is why it's the most sought after TV service in the country. And the best part is, we're never done. We have more enhancements in store for customers this year and beyond."

Customers gave AT&T U-verse particularly high marks in the programming and offerings and promotions categories, which looks at variety of programming choices, services, member incentives and communications.

AT&T U-verse regularly rolls out service enhancements to customers, including new features, apps and services that deliver a better TV experience, including:

  • Multi-screen TV, with TV shows available across screens and devices with U-verse Mobile, U-verse Online and U-verse TV on Xbox 360.
  • Interactive TV apps that enhance the way you watch and give you more personalization and control over your shows.
  • More HD channels than anyone.**
  • Advanced U-verse Total Home DVR features which give U-verse customers the ability to pause and rewind live TV on any U-verse receiver in the home.

The unique features and compelling capabilities of U-verse are helping drive U-verse TV customer satisfaction — and subscriber growth.

  • AT&T is the fastest growing TV provider***, adding more TV subscribers in 2011 than any of the major TV providers reported.
  • AT&T's advanced fiber network passes 29 million living units.
  • AT&T U-verse services are now approximately an annualized $6.5 billion revenue stream as of the second quarter of 2011.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider. For additional information on AT&T U-verse — or to find out if it's available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**More HD claim based on number of 24/7 non-pay-per-view HD channels.

*** Claim based on comparison of major TV providers' percentage growth in subscriber counts and national market share data.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse services. Call or go to www.att.com/u-verse to see if you qualify and see terms and condition on services.

U-verse Mobile: Access to select content requires compatible device, qualifying U-verse TV plan or monthly subscription fee, and WiFi connection and/or cellular data connection. Data charges may apply. Total Home DVR: Total Home DVR functionality is available on up to 8 TVs, and requires a receiver for each additional TV at $7/mo.

SOURCE AT&T Inc.


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