uLocate Communications Announces WHERE Developer Contest

FRAMINGHAM, Mass. -- uLocate Communications, Inc., the leading publisher of mobile GPS applications, today announced the WHERE(TM) Developer Contest, the first mobile application development contest that requires no prior mobile development experience. The contest will be run through the WHERE Developer Program.

The WHERE Developer Contest will offer thousands of dollars in cash prizes. Prize winners will also receive an audience with three top-tier venture capital firms: Venrock, Kodiak Venture Partners, and GrandBanks Capital.

Winners will be chosen by a leading industry panel including individuals from Frost & Sullivan, IDC, the Yankee Group, O'Reilly Radar, and ProgrammableWeb.

"The WHERE Developer Program was created to eliminate the technical challenges associated with developing and publishing a mobile GPS application," said Walt Doyle, CEO of uLocate Communications. "With the WHERE Developer Contest, we are proud to offer a chance for creative content developers to increase their visibility and enter the mobile ecosystem."

"To date, only a small fraction of the potential for mobile GPS applications has been explored," said Brent Iadarola, Global Research Director for Mobile and Wireless at Frost & Sullivan. "With the WHERE Developer Contest, it will be exciting to see what types of consumer oriented applications are developed and brought to market."

Through the WHERE Developer Program, developers can build their own applications using any programming environment (PHP, Ruby on Rails, .NET, Perl, etc.) and WHERE will automatically port their application to J2ME and BREW GPS-capable mobile handsets.

The WHERE Developer Contest will run until October 15, 2007. For more information, please visit www.where.com/contest.

About WHERE(TM)

WHERE is a service of uLocate Communications, Inc., the leading publisher of consumer location based service (LBS) applications. WHERE enables content owners and publishers to quickly and easily create compelling mobile GPS applications. For more information, please visit www.where.com.

The WHERE Developer Program provides tools for building and launching mobile GPS applications within WHERE. Examples of live applications built by the WHERE developer community include Pubwalk, NearBio, Everytrail, and Mapufacture. More information can be found at www.where.com/create.

matt gross (mgross@ulocate.com)
Phone: 617 5023100