Velti Report Shows Android Market Share Fell to 37% in 2012



Velti Report Shows Android Market Share Fell to 37% in 2012

SutherlandGold GroupVictoria Krammen, 415-848-7178

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today released its 'State of Mobile Advertising 2012: Year in Review’ data report. The report highlights key mobile trends in 2012, including insight into iOS’ market dominance and the growing international opportunity in developing markets.

Velti’s report shows Apple regained market dominance after falling behind to Android in 2011. This year, Android’s market share closed at 37 percent, compared to 53 percent in 2011. Contributing factors include the popularity of the iPad Mini and iPhone 5, as well as increasing affordability of the iPod Touch and iPhone 4S. In fact, new iOS devices released in 2012 had the strongest influence on changes in mobile use and impressions:

“Looking back at 2012, we really see Apple’s powerful influence over the mobile app landscape,” said Krishna Subramanian, CMO of Velti. “A great example is China Mobile: despite the fact that it is the biggest carrier in China, without the iPhone it has low overall mobile app ad penetration, and advertisers in this market do not have the ability to reach consumers in large volumes. This is incredibly valuable insight for marketers and brands. At the end of 2012, iOS devices held a 63 percent share of the market—so we know that Apple holds the key to reaching consumers.”

Velti’s report also reveals international growth is booming, offering value to mobile marketers to reach consumers around the globe. Key international markets surface as mobile hotbeds in 2012:

“The U.S. and Western Europe have been mobile leaders for quite some time, but that landscape is clearly changing,” said Subramanian. “Often in developed countries, mobile devices are way consumers communicate and access the internet, do their banking, play games, and stream TV. With developing markets around the world now embracing mobile and supporting its infrastructure, we have immense growth opportunities in front of us for 2013 and on.”

Other notable data from the report includes:

Data for this report is taken from the Mobclix Exchange, which sits at the intersection of 33,500+ apps and 45+ ad networks. To download the full report, please visit: .

Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGageTM, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit .