VERIZON WIRELESS AND MTV NETWORKS LAUNCH MTV, VH1, COMEDY CENTRAL, NICKELODEON, AND CMT ON MOBILE WEB 2.0

Verizon Wireless,
owner and operator of the nation’s most reliable wireless voice and data
network, and MTV Networks (MTVN), a unit of Viacom (NYSE: VIA and VIA.B), today
announced the launch of mobile Web sites for MTV, VH1, COMEDY CENTRAL,
Nickelodeon, and CMT on Verizon Wireless’ Mobile Web 2.0SM service.

 

Available beginning today, the MTVN mobile Web sites include:

• MTV offering up-to-the-minute
  MTV News, show information, and music, featuring bios and more of
  today’s hottest artists and a dedicated Street Team ‘08 area,
  featuring blog posts from the 51 citizen journalists covering the 2008
  election as part of the Choose or Lose initiative;
• VH1 featuring the “Best
  Week Ever” Blog, the VH1 Blog, celebrity photo flipbooks, music and
  artist features, and VH1 News commentary;
• COMEDY CENTRAL with a
  “Joke of the Day,” a “What’s Your Sign”
  horoscope and a section dedicated to the Peabody and Emmy®
  Award-winning series “South Park”;
• Nickelodeon featuring
  kid-oriented content including pictures, flipbooks, polls, and games
  including: a TEENick "Who is It" picture game and a SpongeBob
  SquarePants personality quiz; and
• CMT with news updates and show
  information that allow country music fans to stay connected to CMT’s
  great heartland programming.     

 

In addition to the newly launched WAP sites, Verizon
Wireless offers V CAST Video channels for MTVN’s MTV, Nickelodeon, COMEDY
CENTRAL, VH1, CMT, Logo, Spike, MTV Tr3s, and Atom Films.  Verizon
Wireless’ V CAST Video channels join its stable of live streaming
channels available on V CAST Mobile TV, including MTV, COMEDY CENTRAL,
Nickelodeon, and MTV Tr3s as announced earlier today.  

 

Mobile Web 2.0 can be self-provisioned, eliminating the need
for customers to call customer service or visit a Verizon Wireless
Communications Store to sign up for the service. Customers simply register for
Mobile Web 2.0 on their Mobile Web 2.0-capable handsets by visiting the News
and Info category under the Get It Now® menu on their phones.

 

Unlimited Mobile Web 2.0 usage is included with a $15
monthly V CAST VPak subscription, which also includes access to V CAST Video, V
CAST Music and Get It Now applications.  Alternatively, customers can
access Mobile Web for free with a Nationwide Plan but will incur usage charges
of $1.99 per megabyte.  As an example, 50 Mobile Web 2.0 pages equal
approximately 0.6 megabytes.  Customers should view their customer
agreements or see a Verizon Wireless customer service representative for
additional details as legacy plans may vary.       

 

For more information about Mobile Web 2.0 from Verizon
Wireless, visit www.verizonwireless.com/mobileweb,
visit a Verizon Wireless Communications Store or call 1-800-2 JOIN IN.

 

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable
wireless voice and data network, serving 65.7 million customers. Headquartered
in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a
joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD).  For more information, go to: www.verizonwireless.com. To preview
and request broadcast-quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library
at www.verizonwireless.com/multimedia.

 

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of
the world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC TELEVISION,
MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, LOGO, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE
FROM MTV NETWORKS, a package of 13 digital services, all of these networks
trademarks of MTV Networks. MTV Networks connects with its audiences through
its robust consumer products businesses and its more than 300 interactive
properties worldwide, including online, broadband, wireless and interactive
television services and also has licensing agreements, joint ventures, and
syndication deals whereby all of its programming services can be seen
worldwide.