Virgin Mobile USA Customers Ringing Up Ringbacks

Virgin Mobile USA, , a leading provider of wireless services with no
annual contracts, and partner LiveWire Mobile , a global provider of
mobile managed personalization services, are ringing up lots of buzz
from customers eager to personalize their cell phones with Ringback
Tones. Over five million Virgin Mobile customers currently have access
to more than 10,000 songs within LiveWire Mobile's Ringback Service.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )

Ringback Tones, growing in popularity, allow a wireless customer to
set a song or other tone for an incoming caller to hear instead of the
typical ringing sound. The number of U.S. ringback subscribers tripled
last year, based on industry research. More than 100,000 Virgin Mobile
customers subscribe to the Ringback service and average two Ringbacks
per customer, illustrating the value of both music and personalization
to this audience.

"We always look to provide our customers with rich content and
choice, allowing them to create their own mobile identities," said Wes
Radez, director of mobile content for Virgin Mobile USA. "More and more
consumers are looking for ways to add their own style into the many
ways they communicate, and Ringback Tones are something our customers
appreciate."

Most popular among Virgin Mobile customers are Ringback Tones in
the hip-hop and R&B categories. Some of the top Ringback Tone
titles selected by Virgin Mobile customers are: "Shawty Is A 10" (The
Dream); "Bed" (J. Holiday); "Heaven Sent" (Keyshia Cole); "Crank That -
Tell 'Em/Ne-Yo Chorus (Soulja Boy); and "Apologize," (by OneRepublic
featuring Timbaland).

The wide variety of content within the Ringback Tone catalog
provides customers with a choice of genres from several music content
providers, including a well-rounded collection of current hits and
classics from UMG, timeless icons from EMI, and indie picks from
Moderati. Moderati also offers such unique options as the "Rejection
Hotline" -- where a caller hears a recorded voice message letting them
know they have been "rejected" by the person they were attempting to
call. This Tone is often used when a phone number is given out to an
unwanted prospective date.

"Building on Virgin Mobile's success in the Ringtone market,
LiveWire Mobile is pleased to be providing their Ringback services,"
said Joel Hughes, president, LiveWire Mobile. "Our objective of
bringing managed personalized services, like Ringbacks, to market is a
natural fit for Virgin Mobile's customers and empowers operators with
new subscription and content revenue opportunities."

Ringback Tones can be used on any Virgin Mobile USA phone,
including the Super Slice and new Wild Card, and can be purchased and
set through either www.virginmobileusa.com or directly on the handset
via VirginXL. Customers can set certain Ringback Tones for specific
callers, or select a range that plays randomly.

About Virgin Mobile USA, Inc.

Virgin Mobile USA offers more than five million customers control,
flexibility and choice in wireless service, rich data content and
innovative products without annual contracts. Voice pricing plans range
from monthly options with unlimited nights and weekends to
by-the-minute offers, allowing consumers to adjust how and what they
pay according to their needs. Virgin Mobile's full slate of smart,
stylish and affordable handsets, including the Wild Card, Super Slice
and Cyclops, are available at top retailers in more than 40,000
locations nationwide and online at http://www.virginmobileusa.com/,
with Top-Up cards available at more than 140,000 locations.

J.D. Power and Associates ranked Virgin Mobile highest in customer
satisfaction among wireless prepaid services in both 2006 and 2007, and
its customers report a 90% satisfaction rate. Virgin Mobile contributes
a portion of profits from downloadable content to The RE*Generation,
its pro-social initiative to help homeless youth, and provides
postage-paid return envelopes in every new phone package for customers
to recycle old phones. Virgin Mobile USA's national coverage is powered
by the nationwide Sprint PCS network.

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About LiveWire Mobile

LiveWire Mobile, a division of NMS Communications , is a global
provider of managed personalization services for mobile operators.
These services allow subscribers to create their own mobile identity
and to define their own mobile experience. LiveWire Mobile achieves
this by infusing powerful personalization capabilities into traditional
mobile communications that are easy to use for subscribers and
lucrative for operators. For more information, please visit
www.livewiremobile.com.