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Virgin Mobile USA Names Bob Stohrer Chief Marketing Officer

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Posted January 17, 2008

Virgin Mobile USA, Inc. today announced that Bob Stohrer, currently Vice President of Brand
& Integrated Marketing, has been tapped as the company's new Chief
Marketing Officer. Stohrer will take on this role as Howard Handler,
who has served as CMO since Virgin Mobile's launch, leaves the company.

Handler and Stohrer joined the no-contract wireless service in
2003. Both have been instrumental in driving its growth from a start-up
MVNO to one of the nation's top 10 wireless providers, with a customer
base of nearly five million. Following several years of impressive
growth as well as the recent completion of the company's initial public
offering, Handler has decided to take the next step in his career.

"Howard has been one of the key architects of Virgin Mobile USA,
helping to guide and shape many aspects of the company over the last
five years," said Dan Schulman, CEO of Virgin Mobile USA. "I wish him
the very best of luck in the next phase of his career."

Handler
commented that, "since the beginning, my intention has been to build
the brand and the business to a point where it hits significant scale.
I take great pride in having helped to shape the company over the last
five years. Another key goal, professionally and personally, was to
take the company public. Now that has been accomplished, and Bob is
clearly the most natural successor to lead the marketing team going
forward. The time feels right for this move."

"I am thrilled to
announce that Bob Stohrer will take over as CMO to chart the course for
Virgin Mobile's next stage as a public company," said Schulman. "Bob
has also played a large part in giving Virgin Mobile its bold, maverick
spirit and he will be a powerful force in shaping our marketing
strategy going forward."

"I'm excited to build on the marketing
accomplishments delivered over the past five years, and look forward to
defining new and innovative ways to continue to drive demand for the
brand," said Stohrer. Virgin Mobile is fundamentally a consumer
champion and category challenger, and we won't be bashful when it comes
to pointing out why we're a better way to go wireless."

Stohrer
joined Virgin Mobile USA in 2003 as VP, Brand & Communications, and
was promoted to VP, Brand & Integrated Marketing in 2006. Working
with Handler, the partnership created some of Virgin Mobile's most
visible programs, including "Nothing to Hide" -- the Naked campaign,
"Chrismahanukwanzakah," and this year's "You Rule" campaign.

Earlier in his career, Stohrer served as vice president and creative
director at National Football League Properties, where he advanced the
NFL's branding and advertising efforts. Stohrer played a pivotal role
in some of the NFL's most memorable creative campaigns including the
"Feel the Power" fan development outreach, the award-winning "Thank
You, Fans" Super Bowl commercials, and the "Play Football" youth
campaign.

Stohrer attended Syracuse University's Newhouse School
of Communications and currently lives in Hoboken, NJ with his wife,
Rebecca and two kids, Olivia and Sebastien.

About Virgin Mobile USA, Inc.

Virgin Mobile USA VM
offers millions of customers control, flexibility and choice in
wireless service, rich data content and innovative products without
annual contracts. Voice pricing plans range from monthly options with
unlimited nights and weekends to by-the-minute offers, allowing
consumers to adjust how and what they pay according to their needs.
Virgin Mobile's full slate of smart, stylish and affordable handsets,
including the Wild Card, Super Slice and Cyclops, are available at top
retailers in more than 40,000 locations nationwide and online at http://www.virginmobileusa.com with Top-Up cards available at more than 140,000 locations.

J.D. Power and Associates ranked Virgin Mobile highest in customer
satisfaction among wireless prepaid services in both 2006 and 2007, and
its customers report a 90% satisfaction rate. Virgin Mobile contributes
5% of profits from downloadable content to The RE*Generation, its
pro-social initiative to help homeless teens, and provides postage-paid
return envelopes in every new package for customers to recycle old
phones. Virgin Mobile USA's national coverage is powered by the
nationwide Sprint PCS network.

 


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