Visa and PayPal Reign Over Budding Mobile Wallet Industry

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<0> Visa and PayPal Reign Over Budding Mobile Wallet Industry </0>

<0> Javelin Strategy & Research </0>

While mobile payments and mobile POS purchasing experienced little adoption, there is a growing pent up demand from consumers as new mobile devices and technologies enter the market. Over 60% of mobile bankers are likely to adopt a mobile wallet in the next 12 months. The report identifies crucial factors that will foster adoption of mobile wallets and ranks providers according to consumer trust, as well as technologies and strategies that will enable players to stay in the game and – eventually – win.

“Consumers have spoken, and the primary bank relationship and the payment networks, such as Visa and PayPal will be a key part of any widespread mobile wallet," said , President and Founder of Javelin.

Providers will also have to determine which mobile point-of-sale technology – NFC, cloud, and bar code – to use. In the near-term, bar codes and cloud-based wallets will proliferate, as they do not require mobile phone upgrades or merchant investments in terminals and systems. With Apple’s iPhone 5 coming soon and other new devices following the iPhone, it is expected that NFC chip technology will prevail as it offers the convenience of paying with a simple tap or wave of the phone.

“NFC faces significant barriers to adoption by merchants and consumers, but it is standards-based technology that will eventually prevail as the main mobile point-of-sale technology,” said , Executive Vice President and Research Director, Mobile at Javelin. “Google was first out the door with NFC and has stumbled. When Apple enters the payment space with NFC, we expect Apple iPhone 5 will lead the way and others will follow Apple’s lead.”

 evaluates the strengths and weaknesses of the three mobile point-of-sale technologies and the providers that use them. The 45-page report is based on four online surveys of mobile phone owners and consumers as well as executive interviews with major competitors in the payments and wallet space. Javelin profiles Isis providers (Verizon, AT&T, and T-Mobile), Microsoft Wallet, Google Wallet, PayPal, Pay With Square, MasterCard PayPass Wallet Services, V.me by Visa, and American Express Serve.

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Javelin Strategy & Research provides strategic insights into customer transactions, increasing sustainable profits for financial institutions, government, payments companies, merchants and other technology providers. Javelin’s independent insights result from a uniquely rigorous three-dimensional research process that assesses customers, providers, and the transactions ecosystem.