VIVA VISION, SPORTS ILLUSTRATED FORGE PARTNERSHIP TO EXPAND MOBILE CONTENT OFFERINGS

Viva Vision, a leading provider of mobile entertainment, today announced a strategic partnership with the Sports Illustrated Group to produce the SI Swimsuit slideshow, an application featuring Sports Illustrated models wearing designer swimwear in exotic locales. Viva Vision will have access to Sports Illustrated's vast library, including images from this year's issue, as well as the most popular models of the past.

"Sports Illustrated is an iconic legacy brand with a passionate audience that we know will be a huge success on mobile. Their extensive and visually stunning image library makes them the perfect partner for Viva Vision and our slideshow platform," said Nick Montes, President, Viva Vision. "Viva Vision experienced an incredible year in 2007 and with expanded distribution and world class content partners like Sports Illustrated, will continue to drive significant growth in 2008."

Viva Vision's proprietary slideshow platform includes interactive features which allow subscribers to pause, rewind, fast-forward, and save favorite images from the slideshow. The subscriber community also controls which content is featured by voting on their favorite images.

"Viva Vision's innovative slideshow platform is at the vanguard of the mobile industry and will provide a creative brand extension for SI Swimsuit, the most powerful franchise in publishing," said Stacey Vollman, Vice President/GM, SI Digital.

Viva Vision experienced a 350% revenue growth in 2007 and a 130% spike in subscribers in 2007. In addition to Slideshows, Viva Vision's patented mobile entertainment products include video on demand, and live video applications. Viva Vision content is distributed on 23 direct carriers worldwide.

The SI Swimsuit slideshow will be available in various wireless markets mid-summer.

About Viva! Vision
Viva Vision is the leading provider of entertainment applications and content for slideshows, video on demand, and live video for mobile phones. Based in Santa Monica, Viva Vision delivers programming to the broadest number of handsets through its suite of broadcast platforms, and also produces its own original consumer-driven content. Working with its world-class partners, Viva Vision is able to reach over 250 million wireless subscribers worldwide. For more information about Viva Vision, please visit www.vivavision.com.

About The Sports Illustrated Group:
The SI Group is the most respected voice in sports journalism and delivering the best coverage in the business, reaching a weekly audience of nearly 25 million adults. SI Digital is home to SI.com, DanPatrick.com, FanNation.com, Takkle.com, SIONCAMPUS.com, SI Mobile, mySI and SI on Demand. The SI Golf Group is the number one golf media company, reaching users daily, weekly and monthly through Golf Magazine, SI Golf Plus and Golf.com. The SI Group also includes Sports Illustrated Kids (www.sikids.com ), SI Books and SI Events. Founded in 1954, the SI Group is a division of Time Inc., the world's leading magazine company and a subsidiary of Time Warner.