Vodafone, Warner Music International and Madonna Announce Global Mobile Launch of 'Hard Candy' in New Deal

Vodafone, the world’s largest mobile operator by revenue, and Warner
Music International (WMI) have completed an agreement allowing new
music and mobile content from Madonna’s highly anticipated new “Hard
Candy” album to be distributed and promoted exclusively to Vodafone
customers around the world, prior to the April 28th global release of
Madonna’s 11th studio album for Warner Bros. Records.

Starting on April 21st, a total of seven tracks from “Hard Candy”,
with songs by the multi-platinum, Grammy-winning singer, songwriter and
video visionary, will be released at a rate of one a day counting down
the week before the album is available. Each track will remain live for
24 hours for download before being replaced by the next one.

In addition, Vodafone customers in selected markets including Spain,
Portugal, Germany and Belgium will get exclusive mobile access to the
newly released single “4 Minutes”, effective immediately.

As part of this unique music experience, Vodafone customers in all
participating territories will have access to Madonna’s mini site on
Vodafone live! which will include one week of exclusive, associated
mobile content, including ringtones, ringback tones and SMS tones.

“As the number one digital music service provider in the mobile
telecommunications industry in Europe, Vodafone has revolutionised the
way people experience music on their mobiles and the collaboration with
Warner Music builds on this heritage,” said Frank Rovekamp, Global
Chief Marketing Officer, Vodafone Group. “Through our unique insight
into what our customers want and how they prefer to listen to music
this is yet another example of delivering superior music experience to
customers.”

John Reid, Vice Chairman WMI and President, Warner Music Europe,
said, “We are delighted to be able to debut such a rich menu of content
from ‘Hard Candy’ through Vodafone live! This is an innovative way to
reach millions of Madonna fans around the world, building anticipation
and excitement around this landmark release and helping to create a
real event for Vodafone customers.”

Vodafone is the number one digital music service provider in the
mobile telecommunications industry in Europe and number two digital
music service provider overall in Europe. Leading the mobile music
industry the company uses music to build the Vodafone brand and
awareness of products and services across its 250 million+ customer
base globally.

Madonna, the multi-Grammy-award-winning singer, songwriter,
producer, cultural icon, world renowned stage performer, video
visionary, children's book author, director and documentary film maker
has sold over 200 million albums in the course of her unprecedented two
decade plus career and has just been inducted into the Rock and Roll
Hall of Fame.

For Further Information

Vodafone Group Media Relations
+44 1635 664444

About Vodafone
Vodafone is the world's leading
international mobile communications group with over 252 million
proportionate customers as at 31st December 2007. Vodafone currently
has equity interests in 25 countries across five continents and a
further 40 partner networks worldwide. For more information, please
visit www.vodafone.com

About Warner Music International:
Warner Music
International (WMI) is Warner Music Group's global (ex-U.S.) recorded
music division that markets and distributes WMG's world-class roster of
U.S. and international recording artists through a network of
affiliates and licensees in more than 50 countries. With a commitment
to developing local talent as well as marketing international
superstars, WMI leverages its expertise in each region around the world
to attract and cultivate a diverse international artist roster. WMG is
a pioneer in delivering music content in new and exciting ways, with a
track record of 'firsts' in the digital space.