WeatherBug and Mobile Posse Bring Daily Weather to the Idle Screen of Mobile Devices
WeatherBug(R), the world's leading provider of live, local weather information and services, and Mobile Posse, Inc., the leading provider for activating the idle screen with mobile content and advertising, announced commercial availability of WeatherBug's precise weather information on Mobile Posse's service. This agreement facilitates a range of ad-supported sponsorships, enabling brands to dramatically extend their reach and enhance awareness with consumers by sponsoring weather.
According to Nielsen Mobile Media weather is one of the most popular pieces of content that is consumed not only on the web, but also on the mobile device. As of August 2008, 18.4 million U.S. mobile subscribers access weather sites over mobile Web each month.
"After observing very high levels of engagement and satisfaction from our existing subscribers related to weather content, it made strategic sense for us to team with WeatherBug, the most reliable and accurate weather coverage available, and take this part of our content capability to the next level," said Anurag Mehta, SVP of Business Development and Sales, of Mobile Posse. "This relationship further enhances and enriches our portfolio of advertising-supported content. We are committed to providing enjoyable content for consumers bundled with attractive offers and discounts from brands, thereby facilitating a value exchange."
Mobile Posse is the first company to commercially rollout the delivery of permission-based content and advertising messages to the idle screens of mobile phones. Mobile Posse's approach removes key stumbling blocks to mass adoption of mobile content, services and advertising by offering a non-intrusive, and superior consumer experience. Delivery of free, engaging and valuable content provides attractive incentives for the consumers to opt-in for occasional promotions and offers as part of the content.
"We believe the mobile device will soon become the preferred platform for the delivery of on-demand weather information," said Alan George, Director of Business Development for WeatherBug. "We are delighted to be working with Mobile Posse to create advertising opportunities through an easy-to-use idle screen delivery solution."
WeatherBug's weather information provides a level of depth and granularity that is unmatched in the industry. By combining its key asset -- a proprietary network of weather sensors -- with publicly available sources worldwide, WeatherBug maintains the largest live, local weather network in the world, providing the most accurate forecasts and weather alerts.
About WeatherBug
WeatherBug ( http://weatherbug.com and http://weatherbugprofessional.com) is a trusted source of dynamic weather information enabling people worldwide to make more informed weather-related decisions. By combining its proprietary asset-the world's largest, most dense network of live weather stations and cameras-with aggregated weather data from around the world, the WeatherBug Network delivers highly precise weather information and forecasts for the most accurate, neighborhood-level weather available. WeatherBug is a brand of AWS Convergence Technologies, Inc.
About Mobile Posse
Mobile Posse, Inc., activating the idle screen, is a leading provider of mobile content and advertising. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones. For more information about Mobile Posse, please visit www.mobileposse.com.
