WhatCounts Celebrates 10-Year Anniversary, Continues to Thrive in Email Service Provider Space
A Consistent Industry Leader in Technological Innovation and Customer Retention
SEATTLE--(BUSINESS WIRE)-- WhatCounts, a recognized innovator in enterprise email marketing, is celebrating its 10-year anniversary this month. The company has experienced a decade of profitability and steady growth with a diverse roster of well known partners such as Alaska Airlines, Amazon, Costco, Fox News, MSNBC, REI, Virgin America and many others. WhatCounts enters its second decade as an independent, self-funded company competing and succeeding in the large and rapidly growing Email Service Provider (ESP) category.
The company owes much of its success to the vision of its founders, David Geller and Brian Ratzliff, WhatCounts’ CEO and president, respectively. WhatCounts has benefited from their veteran experience at Paul Allen’s Starwave Corporation, creating and managing early Internet sites for ABCNEWS.com, NFL.com, NASCAR.com, ESPN as well as other notable brands. This experience has fostered a culture of technological innovation that has helped build WhatCounts into one of the industry’s most successful and trusted ESPs.
This dedication to innovation, superior customer service and development of a scalable, robust and feature-rich email management platform, has been key to the company’s growth. WhatCounts’ product line has consistently been on the industry’s forefront, with technological advancements including:
- The industry’s first on-premise email appliance, the Broadcaster™, for maximum security, fast transactional performance and a significant decrease in delivery costs.
- The first-ever, fully integrated Video Mail platform, estimated by industry experts to increase ROI by as much as 300% versus traditional text-based email.
- Early adoption of social media components into the WhatCounts platform to deepen customer interactions and relationships.
Historically, once WhatCounts enters a relationship with a new customer, it’s a partnership that lasts for years due to the dependability of results delivered by the WhatCounts platform and optimization expertise of the services team. The company has consistently enjoyed customer retention rates over 92%, year after year. Companies in the travel, retail, publishing and finance sectors have all been long-time WhatCounts clients.
About WhatCounts, Inc.
WhatCounts, a private Seattle-based company founded in 2000, is a technology leader and innovator in the permission-based email service provider (ESP) space. WhatCounts offers a fully integrated lifestyle marketing platform, including dynamic content delivery, sophisticated polls and surveys, integrated blogging/RSS capabilities, Video Email system and social media tools. Deliverability management, strategic coaching, best practices benchmarking, CRM integration and advanced analytics facilitate ROI maximization. The robust WhatCounts platform can be purchased as a hosted Web-based application or as part of the unique BroadcasterTM appliance. For more information, please visit www.whatcounts.com or call (800) 440-7005.
CONTACT:
Enthrall for WhatCounts
Ray Vincenzo, 206-290-4431
rayv@enthrall.fm
KEYWORDS: United States North America Washington
INDUSTRY KEYWORDS: Technology Internet Networks Software Mobile/Wireless Blogging Search Engine Marketing Social Media Communications Marketing
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