WHERE Developer Contest Winners Announced

Today,
uLocate Communications announced the winners of their groundbreaking
WHERE Developer Contest. The contest for GPS applications was run
through the WHERE Developer Program and winners were selected by a
panel of wireless industry experts from Yankee Group, Frost &
Sullivan, IDC, Programmable Web and O'Reilly Radar. The winning
entries, Yokel, Proxido and Cell Soul will receive cash prizes and an
audience with venture capital firms. Further, these applications become
publicly available today on multiple carriers via the WHERE platform.

 

Winning
entry Yokel is a location enabled shopping portal that helps consumers
find the availability and pricing of products in nearby retail stores
based on their current location. Yokel's unique interface allows users
to search for virtually any type of item including electronics, home
appliances, clothing and more.

 

Proxido
leverages WHERE's location enabled technology to allow people to
organize their lives through a task list of geographically placed
reminders. For example, a person can receive a Proxido alert reminding
them to pick up milk at a nearby convenience store on their evening
commute home from work.

 

CellSoul
calculates the precise timing of the five daily Muslim prayers based on
a user's current GPS coordinates. In addition to prayer times, users
are notified of nearby mosques and can easily access contact
information and driving directions to these locations.

 

"The
overall volume and quality of entries in the WHERE Developer Contest
was impressive," said judging panel member John Musser of Programmable
Web. "The WHERE Developer community is bringing a very high level of
talent and innovation to mapping mash-ups and, as

traditional
web developers seek to bring their content to mobile devices and
carriers, it's clear that the WHERE Developer Program will prove to be
a very valuable tool."

 

"Judging
by the number of contest entries, developers now understand that WHERE
provides them with an unprecedented opportunity to quickly create and
distribute their mobile applications on a single platform," said Jill
Aldort, a member of the judging panel and an analyst at Yankee Group.
"Navigation is Location 1.0, but location can enhance so many other
applications. It is very exciting to see the creative location enabled
content that becomes available to consumers as more members of the
development community take advantage of this platform."

 

"We
congratulate Yokel, Proxido and CellSoul on winning the first WHERE
Developer Contest," said Matt Gross, General Manager, WHERE Developer
Programs. "This was the first developer contest that provided the
programming community with the tools required to easily build mobile
location enabled applications and participants have been rewarded for
their efforts with prize money, industry recognition and distribution
on carriers."

 

For more information on WHERE, please visit
www.where.com. For more information about current contest opportunities for WHERE developers, please visit

www.where.com/create.

 

 

About WHEREâ„¢

WHERE,
a service of uLocate Communications, Inc. is the world's first mobile
GPS widget platform. WHERE was developed to provide consumers with the
ability to customize their mobile lifestyle and to eliminate the
difficulties that content owners encounter when bringing a mobile
application to market. For more information, please visit
www.where.com.