Wider Smartphone Use Promotes Mass Market Adoption of Mobile Broadband in Europe: companiesandmarkets.com

• The future of the mobile broadband market is bright
• Scandinavia pioneering trends in LTE (long term evolution)
• Use of tablet computers and smartphones spurring European broadband market

LONDON--(BUSINESS WIRE)-- The level of adoption of mobile broadband technologies in Western Europe is widespread and increasing, according to a new report available from companiesandmarkets.com. As consumer demand for smartphones and tablet computers escalates, so does the requirement for mobile broadband services.

Mobile Broadband in Western Europe
http://www.companiesandmarkets.com/Market-Report/mobile-broadband-in-western-europe-684042.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2

The future of the mobile broadband market is bright, with many new opportunities for growth and expansion. Network upgrade activities and the increased adoption of new technologies represent two areas in which there are strong prospects for telecommunications operators.

These mobile broadband technologies are examined in detail within this research piece: GSM and EDGE; GPRS; HSPA; HSDPA, HSUPA and HSPA+; LTE; WCDMA, CDMA2000 and 1xEV-DO; WiMax and Wi-Fi.

The 2010 market saw a reduction in the number of mobile broadband subscribers, attributed to poor understanding amongst consumers over the positioning of mobile broadband services in the telecommunications sector. As fixed and mobile services serve different purposes, network operators should ensure that mobile broadband services are not marketed as a substitute for fixed broadband, and should emphasize the mobility benefits.

Telecommunications companies could maximise revenues by offering packages which include fixed, mobile and WiFi services; as well as by developing applications which require the use of mobile broadband services. Furthermore, investigation into how consumers use mobile broadband will allow networks to develop focused pricing/data plans which will appeal to a wide customer base.

Quality of service (QoS) in terms of resource reservation control mechanisms is an important aspect of mobile broadband service provision and to allow operators to maximise efficacy, LTE auctions of mobile spectrum frequency have been taking place all over Europe.

The 103 page, July 2011 publication contains a detailed overview of the Western Europe mobile broadband market, including historical and forecast data for 2007-2017. Information and data is split by geography: France, Germany, Italy, Spain and the UK. Markets, barriers and drivers, key players, trends and challenges are discussed at length.

Report Details:
http://www.companiesandmarkets.com/Market-Report/mobile-broadband-in-western-europe-684042.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba

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KEYWORDS:   United Kingdom  Europe

INDUSTRY KEYWORDS:   Technology  Internet  Networks  Mobile/Wireless  Communications  Other Communications

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