Single Touch Interactive Strengthens Its Award Winning Abbreviated Dialing Code Platform by Acquiring Soapbox Mobile

Single Touch Interactive, a pioneer and innovator in
Abbreviated Dialing Codes (ADC's), is pleased to announce the acquisition of
Soapbox Mobile. This acquisition strengthens the already powerful ADC platform
by adding a carrier-grade campaign management and analytics platform that
allows our clients customized direct visibility into every aspect of their
advertising and marketing campaigns.

"The success of the ADC platform has accelerated the growth of Single
Touch Interactive. This acquisition provides Single Touch Interactive with a
proven campaign management platform as we continue to "Make Mobile
Easy" for clients and consumers alike," said Founder and CEO Anthony
Macaluso. "Combining our leadership in Abbreviated Dialing Codes with this
elegant campaign management platform provides unprecedented front and back-end
services to our clients."

Single Touch Interactive is known for innovative ideas and quick, efficient
execution of mobile campaigns including the award winning ADC programs.
Abbreviated Dialing Codes enable callers to directly access information on
products and services via any mobile phone and download content and audio
products through voice services. Consumers see the call to action, dial an
abbreviated number such as #BET (#238), listen to the easy-to-follow voice
prompts, and select the desired content which is then sent to the phone. BET
(#BET), Univision (#323), MTV (#MTV) and Fox News (#3696) currently use the
ADC's to deliver ringtones, TV broadcasts and live audio from concerts. Sears
takes advantage of the ADC platform by using the easy to remember #SEARS ADC to
directly connect callers to a live customer service representative.

"Soapbox and Single Touch now deliver one-stop shopping to
customers," said Dan Flanegan, President of Soapbox Mobile. "The
combination of Single Touch's cross-carrier ADC's and Soapbox's campaign
management solutions enable us to provide customers with a superior overall
experience."

About Single Touch Interactive

Single Touch Interactive is a pioneer and leader in customized easy-to-use
wireless solutions. Single Touch's Patent Pending technology drives adoption by
reaching new data subscribers, generating new revenue streams for carriers and
content owners. Single Touch's Abbreviated Dial Code program makes downloading
content to your mobile phone as easy as making a phone call while the Mobile
Machine enables consumers to download content from the Web to your mobile
device by its simple drag and drop interface. Single Touch is a privately held,
Southern California based company. For more information,
please go to www.singletouch.net.

About Soapbox Mobile

Soapbox Mobile is a leading
mobile marketing agency and technology platform provider and has worked with
some of the biggest brands to develop unique mobile marketing programs and
campaign management tools designed to meet specific objectives. Soapbox clients
include Procter and Gamble, House of Blues, Amp'd Mobile,
Saab, Harrah's Casinos, W Hotels, Guinness and others.