World MSV Services Tracked in New MRG Study Published at MarketPublishers.com
LONDON--(BUSINESS WIRE)-- The large cable and IPTV operators especially cannot just sit around and wait for costs to go down before doing something. These operators have to start immediately and know how CapEx and OpEx for each CDN component will change in the next five years.
New research study “Tracking Global Multiscreen Video (MSV) Services to Profitability in IPTV, Cable & Satellite - Taking OTT/Internet Video to Mobile: January 2012” prepared by MRG Multimedia Research Group (MRG) provides concrete and reliable evidence of the return-on–investment (ROI) guidelines and best practices developed for MSV services already deployed by IPTV, cable and satellite operators from pole to pole. By articulating the key elements of the content delivery network (CDN), their costs, potential architectures and OpEx for each configuration and deployment size, the report shows in detail that there are several ways to reach profitability or break-even for both large and small operators, based on in-depth surveys and interviews with over 40 operators and supporting vendors.
Report Details:
Title: Tracking Global Multiscreen Video (MSV) Services to Profitability in IPTV, Cable & Satellite - Taking OTT/Internet Video to Mobile: January 2012
Published: January, 2012
Pages: 98
Price: US$ 3,995
http://marketpublishers.com/report/technologies_electronics/telecommunications/ptracking_global_multiscreen_video_msv_services_to_profitability_in_iptv_cable_satellite_taking_ottinternet_video_to_mobile_january_2012.html
Report Contents:
1 EXECUTIVE OVERVIEW
1.1 Multiscreen Video – A Continuum of Features
1.2 Electronic Program Guide
1.3 Search and Discover
1.4 Control
1.5 Access within the Home
1.6 Access Everywhere
1.7 Follow Me
1.8 Quick View: Findings Overview
2 DOMINANT PROTOCOLS
2.1 Dominant Streaming Protocols & Platforms
3 MSV USERS AND OPERATORS
3.1 How People Watch Video on Different Devices
3.2 MSV Examples
4 ECONOMICS OF MULTISCREEN VIDEO
4.1 Investment
4.1.1 An Exercise in Trade-offs
4.2 Revenue
4.2.1 Explicit Revenue
4.2.2 Implicit Revenue
4.3 Example: Customer Retention and Loyalty – Bright House’s iPad Application
5 ROI ANALYSIS OF MULTISCREEN VIDEO
5.1 Model
5.1.1 The Model Assumptions
5.1.2 Devices and Concurrency
5.1.3 Number of Channels and Who Offers Them
5.1.4 On-Network Versus Off-Network
5.1.5 Bit Rate
5.1.6 Incremental Revenue and Expense Assumptions
5.1.7 Capital Costs
5.1.8 Pre-Packaging Versus Post-Packaging Storage Cost Trade-off
…
More new research studies by MRG can be found at http://marketpublishers.com/members/mrg/info.html
CONTACT:
The Market Publishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
ps@marketpublishers.com
MarketPublishers.com
KEYWORDS: United Kingdom Europe
INDUSTRY KEYWORDS: Entertainment TV and Radio Technology Telecommunications Satellite Mobile/Wireless
MEDIA:
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