Yahoo! Catalyzes the Mobile Ecosystem by Delivering Compelling Products and Services Designed for the Mobile Consumer

Yahoo! today announced an expansion of the company's global mobile
leadership, highlighted by nine new partnerships with leading mobile
operators across Asia Pacific, as well as the availability of Yahoo! Go
2.0 in Chinese language for Taiwan. The expansion continues the
trailblazing pace at which Yahoo! has developed compelling mobile
services, fostered deep strategic partnerships with leading mobile
operators and device manufacturers, and extended the reach of industry
leading mobile services on a global basis.

"Over the past year, we have created an incredibly compelling and
relevant mobile experience for consumers and are now working with our
partners globally to help them bring this experience to consumers
around the world," said Marco Boerries, executive vice president,
Connected Life, Yahoo!. "We will continue to develop new and enhanced
services for our consumers to drive increased mobile adoption while
working with our partners to accelerate monetization and grow new
revenue streams."

YAHOO! IS THE MOBILE SEARCH PARTNER OF CHOICE

Since the introduction of Yahoo! oneSearch in January of 2007,
Yahoo! has announced distribution partnerships with 20 mobile operators
around the world, offering leading mobile search capability to
consumers. Earlier this month, Yahoo! expanded its partnership with
Rogers Communications in Canada to become the exclusive mobile Internet
search service on the Rogers Wireless mobile portal. In October, Yahoo!
announced a deal with Telefonica to provide Yahoo! oneSearch as the
search engine partner on mobile portals in 15 countries across Ireland,
Latin America and the United Kingdom, as well as the integration of
Flickr and Yahoo! Mail into Telefonica's portfolio of mobile Internet
services.

The new partnership agreements announced today include leading
mobile operators across the Asia Pacific region including Aircel
Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL;
India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT
EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP
Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia),
PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).

Additional mobile search partnerships announced this year include 3
Group (Italy and the United Kingdom), Globe Telecom Inc. (Philippines),
Idea Cellular Limited (India), LG Telecom (Korea), Maxis Communications
Berhad (Malaysia), PT Telekomunikasi Selular "Telkomsel" (Indonesia)
SmarTone-Vodafone (Hong Kong) and Taiwan Mobile Co. (Taiwan).

"When it comes to creating value for our partners and fostering
meaningful and lasting relationships, we are successful because we have
developed rich experiences that are tailored to the needs of individual
partners and their consumers," said Steve Boom, senior vice president,
Mobile and Broadband Connected Life, Yahoo!. "We are in constant
conversations with partners about ways to deliver even more compelling
mobile experiences to consumers. More than 80 mobile operators and
device manufacturers in 40 countries are looking to Yahoo! to help them
deliver great mobile experiences to their customers and develop new
revenue opportunities."

CONTINUED FOCUS ON ENHANCING THE MOBILE EXPERIENCE

With the launch of Yahoo! Go 2.0 earlier this year, Yahoo! has
changed the way consumers access and use the mobile Internet. Yahoo!
combines its powerful brand, deep experience in search and mobile
technology, as well as its relationships with leading content
providers, carriers, device manufacturers to deliver an unmatched
mobile experience -- providing consumers with easy access to the open
mobile Web.

Yahoo! Go 2.0 is an innovative application, designed specifically
for the mobile user, that allows consumers the ability to personalize
their mobile Internet experience with content from the entire Internet
-- not just Yahoo! -- and a reinvention of search via oneSearch. The
unique carousel design of the service makes it simple for consumers to
quickly navigate the selection of Yahoo! Go widgets, personal channels
for e-mail, local information, satellite and hybrid maps, news, sports,
finance, entertainment, weather, Flickr photo sharing and search.
Yahoo! Go 2.0 even features optional GPS integration on select devices.
Localized versions of the service are available in 14 countries across
Asia, Europe and the Americas.

"Until Yahoo! Go 2.0, no mobile application managed to assemble the
fragmented Internet services into a single easy-to-use experience,"
said Ojas Rege, vice president of global mobile products, Connected
Life, Yahoo!, Inc. "We're continuing to innovate and develop mobile
products that deliver positive consumer experiences and drive the
mobile market forward."

Yahoo! continues to drive the industry forward by innovating,
refining and enhancing the mobile experience. Yahoo! oneSearch recently
incorporated content from Yahoo! Answers and Wikipedia to increase the
amount of rich content available in consumers' mobile search results
and deliver instant answers from a variety of sources. By adding
content from Yahoo! Answers and Wikipedia, Yahoo! is allowing mobile
consumers to tap into the Internet's largest knowledge sharing
community and reference site while on the go. Over 350 million answers
from over 95 million Yahoo! Answers users worldwide are available to
consumers in 18 countries, helping them find opinions, suggestions and
facts quickly on their mobile devices.

Yahoo! also recently expanded the reach of oneSearch with Spanish
and Portuguese versions localized for Argentina, Brazil and Mexico and
also rolled out oneSearch to Australia. Additionally, Yahoo! expanded
SMS oneSearch to France (text -- 32030), Germany (text -- 72953), India
(text -- 58242), Italy (text -- 340.431.2579), Spain (text -- 5001),
United Kingdom (text -- 86200), and the United States (92466, which
spells YAHOO). By sending a SMS or text message query to the
short-codes above, consumers will receive a detailed search result as
well as a Mobile Web link to turn to for additional information or to
refine their query.

In September, the company introduced Yahoo! oneSearch Flight
Tracker, a new way to battle travel woes with oneSearch. Consumers can
stay on top of the constantly changing air travel system right from
their cell phones with up-to-the-minute flight information, including
flight departure/arrival times, departing/arriving terminals, gates and
more. Consumers simply need to enter the airline and flight number (for
example: United Airlines 97 or UA 97) into Yahoo! oneSearch, or send a
SMS query and Yahoo! will provide detailed information on the specific
flight.

Yahoo! oneSearch is currently available in 19 countries around the
world including: Argentina, Australia, Brazil, Canada, France, Germany,
Hong Kong, Indonesia, India, Italy, Korea, Malaysia, Mexico,
Philippines, Singapore, Spain, Thailand, the United Kingdom, and the
United States, and will be available in additional countries in the
near future.

DRIVING MOBILE ADVERTISING

Yahoo! is driving the growth of mobile advertising -- currently
offering mobile display advertising in 19 countries with search
marketing live in the United States, the United Kingdom and Japan.
Yahoo! is the exclusive advertising partner for Vodafone in the United
Kingdom. In the first major partnership between a leading mobile
telecommunications company and an Internet destination, Yahoo! is using
the latest technology to provide a variety of mobile advertising
formats across Vodafone's rich and varied content services, delivering
the best possible experience for both consumers and advertisers.

In Gartner's October 2007 Dataquest Insight: "Mobile Search Revenue
is Tempting and Carrier Efforts are Non-Trivial", analysts Sandy Shen
and Tole Hart forecast that mobile advertising will rise to $12.8
billion worldwide by 2011. Moreover, according to Hart, Gartner sees
mobile advertising as becoming the third, and interactive leg of a full
media campaign and assert it will be a key driver for mobile content
over the next five years.

In March of 2007, Yahoo! launched its Mobile Publisher Services, a
suite of services designed to enable publishers to increase the
discovery, distribution and monetization of their content on mobile
phones. Mobile Publisher Services allow publishers access to the Yahoo!
Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and
Mobile Site Submit.

"Yahoo! defined the market for online display and search marketing,
and now we are taking advertising to the next level with solutions
designed for mobile," said Gary Roshak, vice president, advertisers and
publishers, Yahoo!. "In addition to our global sales force and trusted
reputation for service, Yahoo! offers a rich, comprehensive set of
mobile ad products -- all designed to empower advertisers to tap into
the rapidly growing audience of mobile consumers."

In September of 2007, Yahoo! took a further leadership position in
helping advertising partners launch global, mobile campaigns easily and
with lower production costs. Yahoo! worked closely with the Mobile
Marketing Association (MMA) EMEA to help develop and establish Mobile
Web advertising guidelines. Yahoo! demonstrated its leadership by
committing to convert its mobile web properties and all of the mobile
properties supported by Yahoo! to the new mobile advertising guidelines
announced by MMA EMEA.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
pressroom.yahoo.com or the company's blog, Yodel Anecdotal.

Yahoo! is a leading provider of mobile Internet services, including
Yahoo! oneSearch and Yahoo! Go 2.0, to consumers worldwide. Through
relationships with more than 80 mobile operators and device
manufacturers in 40 countries Yahoo! brings the company's innovative
mobile Internet services directly to fingertips.

For more information on Yahoo! Mobile please visit mobile.yahoo.com

Yahoo!, Flickr, oneSearch, and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.