Yahoo! Joins the CBS Audience Network

NEW YORK, Jun 04, 2008 (BUSINESS WIRE) -- CBS Interactive announced today
that it has forged an agreement with Yahoo! making Yahoo! the newest
distribution partner of the CBS Audience Network. As part of the
arrangement, Yahoo! TV will gain access to CBS's extensive online
catalog of entertainment content, which boasts more full episodes and
hours of network programming than any other broadcast television
network. The CBS content will be added to Yahoo!'s programming lineup
which also includes programming from NBC, Fox and more than 15 cable
networks.

The addition of Yahoo!'s millions of users significantly broadens the
already vast online reach of the CBS Audience Network. When adding
Yahoo! users to those of the 300 + active partnering video sites
currently making up the CBS Audience Network, the unduplicated total
reach is 92% of the U.S.-based Web audience. For information on the CBS
Audience Network visit http://www.cbsaudiencenetwork.com/.

"This announcement underscores the value of CBS's open, non-exclusive,
multi-partnership strategy for distributing our content online," said
Anthony Soohoo, Senior Vice President and General Manager of
Entertainment, CBS Interactive. "We are delighted to add Yahoo! to the
Audience Network, not only because of their reach, but also because
they offer a great user experience for CBS content. This is a win-win
in that it bolsters the distribution of CBS content while giving Yahoo!
users access to programming that has proven to be among the most
popular professional content online."

"As the #1 online TV
site, Yahoo! TV is committed to offering our users the most
comprehensive television experience on the Internet," said Karin
Gilford, Vice President of Entertainment and Lifestyles, Yahoo!. "The
partnership with CBS significantly expands our video offerings and
provides our users with a consistent and best-in-class viewing
experience. It's all part of our strategy to become the starting point
for the most consumers on the Web."

As part of the agreement, Yahoo! will host and stream CBS's entertainment
content free to consumers in an ad-supported fashion. CBS content has
proven to be among the most popular, engaging and widely distributed
professional content found online.

This agreement expands the
relationship between Yahoo! and CBS; Yahoo! News currently showcases
CBS's 60 MINUTES brand with specially-produced segments and content.
The CBS Stations Group also provides local news and sports videos to
Yahoo! from 16 of CBS's owned stations.

The more than 300
active video sites currently making up the CBS Audience Network include
partners such as AOL, Microsoft, CNET Networks, Fancast, Joost, Bebo,
Adobe, Netvibes, Sling Media and Veoh and social application partners
including Automattic, Brightcove, Clearspring, DAVE Networks, Goowy
Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg,
Voxant and vSocial as well as Web sites from CBS's owned television,
radio, and affiliated stations. The growing slate of CBS entertainment,
news and sports content available includes a roster of full episodes,
clips and highlights based on CBS and Showtime programming as well as
original made-for-the-web content from EyeLab, a programming unit that
produces and distributes short form video to the CBS Audience Network.
To get a snapshot of the CBS Audience Network is, who the partners are
and what content is available visit http://www.cbsaudiencenetwork.com/.