Yankee Group: Mobile Advertising Will More than Triple by 2016

High-growth countries such as Brazil, China and India lead the way for investment

Yankee Group: Mobile Advertising Will More than Triple by 2016

<0> Yankee GroupAlexandria Hubbard, +1 617-598-7226 </0>

Mobile advertising is finally hitting its stride, and global mobile advertising revenue will expand by three and a half times its present level by 2016. That’s according to the new Yankee Group report “,” which finds high-growth markets such as Brazil, India and China driving the increase.

“Yankee Group identifies mobility as the primary catalyst for disruptive change, and advertising is a prime example,” said , Yankee Group principal analyst and author of the report. “Marketers approached this platform initially as an extension of online, but that approach is no longer sustainable for a platform topping 6 billion subscriptions. Mobile advertising has begun to deliver returns—and those returns will flow to companies that draw on user data to design, personalize and deliver effective mobile advertising.”

Findings from the report include:

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