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Zadby, Inc. Online Video Marketplace Announces Inaugural Product Placement Videos
May
13, 2008 (Reston, VA) - Zadby, Inc. has launched the first two product
placement videos created through its online marketplace
http://www.zadby.com. Zadby connects advertisers, marketers, and brand
managers with freelance video producers to create product placement
videos tailored for sites like YouTube, AOL, and MySpace.
The videos, available for viewing at http://www.youtube.com/watch?v=l6fyynmHwVI and http://www.youtube.com/watch?v=ZJfecvhevs0, position launch brand, Polk Audio, in widely divergent and distinct placement angles.
"We've
made tremendous ground since our launch in March, building traction
with brand managers and advertisers, and developing a solid community
of freelance video producers that are eager to join the marketplace.
We're delighted to be able to announce our first two videos," says
Michael Buttrey, Zadby CEO.
Both video producers are enthusiastic about their experience with Zadby:
"A
lot of on-line producers dream of making money from their projects, but
I think it's done mostly for a love of the creative process. I really
like how Zadby lets us do both," says Steve Conn an Independent
Videographer.
"Zadby allowed me to find a relevant product
for one of my upcoming video shoots. The Polk I-Sonic placement fit
right in to a rap parody video I was planning. I included a subtle
placement that created a positive impression of the product without
coming off like a sales pitch. I will definitely keep an eye on
Zadby.com for future placement opportunities," commented Greg Benson of
MediocreFilms.com.
Product placement is highly effective in
movies and on TV but until Zadby, there was no effective way of
engaging online user generated content while ensuring brand consistency
and alignment. Zadby provides all the tools, workflows, and legal
frameworks to facilitate the creation, review, posting, tracking, and
payment for user generated videos with product placement angles.
About Zadby, Inc.
Zadby
is an online marketplace where advertisers, marketers, and brand
managers can connect with freelance video producers to create
innovative product placement videos tailored for sites like YouTube,
AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables
advertisers to reach their target audience online with all the tools,
workflows, and legal frameworks to facilitate the creation, review,
posting, tracking, and payment for user generated videos with product
placement angles. More information about the company is available at http://www.zadby.com.

