ZAGG Reports Record Sales, Web Traffic During Black Friday and Cyber Monday Campaigns
SALT LAKE CITY--(BUSINESS WIRE)-- ZAGG Inc. (NASDAQ: ZAGG), a leading mobile device accessories company, experienced record daily sales and record high traffic to its website during Black Friday and Cyber Monday campaigns to kick off the holiday season. ZAGG recorded a 94% increase in sales over the company’s 2010 Cyber Monday sales on ZAGG.com.
ZAGG had approximately 585,000 visitors to ZAGG.com in 24 hours, an improvement of 234% over the company’s previous record high. ZAGG’s record high traffic to ZAGG.com occurred during a Black Friday contest that gave away an Apple iPad every hour. ZAGG recorded over 640,000 entries to its Apple iPad giveaway – a rate of almost 27,000 entries per hour or 450 per minute. ZAGG had an estimated 283,000 Facebook shares during the same period, with more than three new Facebook fans every minute.
“Holiday sales have always been a traditional strength for ZAGG, and this is an ideal start to the 2011 holiday season,” said Robert G. Pedersen II, president and CEO of ZAGG. “ZAGG is a market leader in creating mobile accessories that provide protection, value and function to the latest electronics, and the sales numbers are an indication that our newest products are well received.”
ZAGG will give away an iPad 2 every day for the holiday season, beginning today, November 30, and running through December 31, 2011.
For more information about the company’s iPad 2 holiday giveaways, visit ZAGG.com or follow the company on Twitter @ZAGGdaily.
About ZAGG Inc.:
ZAGG Inc., based in Salt Lake City, prides itself on offering premium quality and superior service. ZAGG is a market leader in innovative mobile device accessories that protect, personalize and enhance the mobile experience. The company designs, produces and distributes branded screen protection, keyboards, keyboard cases, earbuds, mobile power solutions and device cleaning accessories under the family of ZAGG® brands. In addition, the company designs, produces and distributes cases, earbuds and headphones under the iFrogz™ brands in the value-priced lifestyle sector. The company’s products are sold worldwide in leading consumer and electronics retailers, wireless retailers and their affiliates, and through the ZAGG website. For more information, visit ZAGG.com.
Safe Harbor Statement:
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the Company with the Securities and Exchange Commission.
CONTACT:
Investor Relations:
Genesis Select Corp.
Kim Rogers-Carrete, 949-429-7408
krogersc@genesisselect.com
or
Media:
Lane PR
Amber Roberts, 212-302-5964
Amber@lanepr.com
or
Company:
ZAGG Inc.
Nathan Nelson, 801-263-0699 ext. 107
nnelson@zagg.com
KEYWORDS: United States North America Utah
INDUSTRY KEYWORDS: Women Other Consumer Technology Consumer Electronics Online Retail Audio/Video Telecommunications Other Technology Mobile/Wireless Teens Retail Specialty Other Retail Consumer Family Men
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