ZenZui Becomes Zumobi; Announces Availability of Beta Program

ZenZui today shared details of its highly anticipated Beta roll-out
plans with reporters and analysts attending the Mobile Internet World
Conference in Boston. The company also announced its new name –
Zumobi – that better reflects the company’s
award-winning Zooming User Interface and mobile platform business.
Zumobi will be available to the general public in Beta form beginning on
December 14, 2007. Program details and product downloads will be made
available on the company’s website: www.Zumobi.com.

“Since we unveiled the company at CTIA this
spring, we’ve made tremendous progress in
refining our product and service. Our new name is a reflection of our
capabilities and is the result of what we’ve
learned through more than three years of research and development as
well as our Alpha trials earlier this year. The Beta version of the
product that we’re now launching will offer
consumers an exciting new set of mobile features and functionality that
helps them stay on top of the things that are important to them
personally and have fun doing it,” said Eric
Hertz, CEO of Zumobi. “Our team has been hard
at work, and the Beta product offers great opportunity now for each of
the participants in the Zumobi ecosystem, including consumers,
developers, content partners, advertisers, mobile operators and
distributors.”

Zumobi takes accessing, retrieving, and sharing Web-based content beyond
traditional mobile browsers. Through an intuitive, lush, high-framerate
user interface, Zumobi allows people to easily bounce in and out of
snack-sized bits information they need throughout the day, and the
targeted entertainment they enjoy, while offering advertisers a better
way to connect with consumers through their mobile phones. For mobile
Web developers, Zumobi delivers an open, device-neutral platform for
building and deploying rich content for mobile phones. Zumobi makes it
simple and profitable to build and deliver mobile applications –
through a single standard for development and deployment and an
attractive revenue sharing model.

“Improving and simplifying the user
experience is vital to the future of mobile applications,”
said Jason Ankeny, editor of FierceMobileContent. “As
one of the winners of FierceMobileContent’s
Top App Award for 2007, Zumobi is a tremendous step in that direction.”

Highlights of Zumobi include:

FAST & FRESH: Painful browser loading delays are nonexistent
in the Zumobi experience, thanks to an advanced background data caching
technology. Unlike browsers, background data caching permits the user to
interact with information and entertainment even when their phone is
beyond wireless service, like on a plane or in a subway.

PERSONAL: Zumobi users can populate their personal zoom space
with informative and custom-designed interactive Tiles of content that
are directly relevant and interesting to their needs and lifestyles.
Each of these Tile widgets are personalized to show your photos, blogs,
and friends, not just generic Web sites crunched onto a mobile screen.

DESIGN: Zumobi’s novel Zooming User
Interface (ZUI) is based on many years of Human-Computer Interaction
(HCI) research, led by Dr. Ben Bederson, Zumobi co-founder and an expert
in the field. Using advanced adaptive user interface technologies, the
Zumobi user experience adjusts to different devices and modalities:
portrait, landscape, numeric keypad, touchscreen, mini-qwerty board, or
traditional up/down/left/right navigational controls.

DEVICE NEUTRALITY: The first Beta version of Zumobi will be
available for phones with Windows Mobile 5 and 6, with Blackberry and
selected J2ME compatibility coming early in the second quarter of 2008.

REVENUE SHARE: Zumobi is free to end users and is supported by
advertising dollars. Zumobi’s centralized
distribution service allows for better targeting of advertising to
interested customers. A robust and comprehensive revenue sharing model
(based on CPM and CPA advertising models) ensures realistic economic
viability for Zumobi and its business partners.

OPEN STANDARDS & COMMUNITY: A Beta version of the Zumobi SDK
will be available to developers simultaneously with the launch of the
Beta Program, delivering on the company’s
promise of an open, device-neutral platform for building and deploying
rich content for mobile phones. Zumobi Tiles can be easily sent to other
Zumobi members, allowing communities of friends to quickly create,
embrace, share and use Tiles targeted to their unique interests.

About Zumobi

Zumobi, formerly ZenZui, is the open platform that is reinventing the
mobile content experience. A highly-acclaimed innovator in the mobile
industry, Zumobi provides developers with a device-neutral platform for
building and deploying rich content for mobile phones; enables a better
way to connect consumers and the brands that define their lives;
delivers a new set of benefits that carriers can offer to their
customers; and gives consumers an experience that makes their mobile
phones more useful and fun. More information on Zumobi is available at www.Zumobi.com.