Zhone Unveils New Brand Strategy to Kick Off Global Awareness Campaign

Bandwidth Changes Everything!

OAKLAND, Calif.--(BUSINESS WIRE)-- Zhone Technologies, Inc. (NASDAQ:ZHNE), a global leader in network access solutions for fiber, copper and wireless broadband infrastructures, and a pioneer in multi-service access platform (MSAP) technology today announced its new brand strategy as part of a nonstop global awareness campaign.

The company’s rebrand strategy centered on two core elements - Zhone’s commitment to:

• Building the network of the future...Today!
• Building the fastest, highest quality all-IP multi-service networks in the world!

The orienting concepts resulted in the corporate tagline: Bandwidth Changes Everything! And Zhone’s corporate solutions mark and slogan: The IP Zhone, building the network of the future…TODAY!

The IP Zhone is about achieving true interconnectivity and providing flexible solutions for high-speed broadband, voice and entertainment. The combination of bandwidth, wireless and high-speed Internet is reshaping our economy and our lives. We need to ensure that the infrastructure we deploy today has the ability to support the applications and connectivity requirements for the future, including critical applications for first responders, telemedicine, public utilities, government, and education. Today’s networks need to support tomorrow’s innovations in interactive entertainment, smarter homes, and more robust business applications.

The IP Zhone mark will be used with all of Zhone’s IP multi-service access solutions.

Zhone Says Bandwidth Should Never be a Constraint

Zhone’s corporate rebrand reflects the company’s renewed optimism and enforces its long-term commitment to global access and MSAP agility while honing emphasis on providing virtually limitless bandwidth capacity for FTTx and mobile backhaul solutions. The corporate rebrand follows the launch of its MXK, the industry’s first and only terabit-scale multi-service access platform. With twice the capacity of the closest competing platform, the MXK is designed to deliver the next class of sophisticated high-bandwidth services. Since introducing the MXK last year, Zhone’s GPON growth has exceeded 4,500%, outpacing every vendor in the industry and making the MXK the fastest growing GPON system worldwide.

Bandwidth Changes Everything

In just 15 years, the Internet has grown from 16 million to 1.7 billion users — and we’ve barely scratched the surface of its potential. An astonishing 75 percent of the world’s population is yet to connect. Pervasive bandwidth combined with mobility translates into innovation and opportunity for all of us. Studies show that even modest increases in bandwidth correlate to hundreds of thousands, if not millions, of new jobs. Bandwidth enables innovation and opportunity at every point of contact in our lives. Bandwidth changes everything.

“In today’s economy, consumers continue to revise notions of value and reprioritize spending. However, in the division between nice-to-have versus have-to-have, there are three top items people are not willing to do without: personal computers, high speed Internet and smartphones,” said Brian Caskey, CMO for Zhone and leader of the creative strategy on the corporate rebrand. “All are transformative. All require bandwidth today. And all will require more bandwidth in the future. Our commitment at Zhone is to help our customers build the fastest and highest quality all-IP multiservice networks in the world! This is an exciting time to be a part of the Zhone family and we are energized to bring a new level of brand awareness to our employees and customers. Bandwidth really does change everything.”

About Zhone Technologies

Zhone Technologies, Inc. (NASDAQ:ZHNE) is a global leader in all IP multi-service access solutions, serving more than 750 of the world's most innovative network operators. The IP Zhone is the only solution that enables service providers to build the network of the future…today, supporting end-to-end Voice, Data, Entertainment Social Media, Business, Mobile Backhaul and Mobility service. Zhone is committed to building the fastest and highest quality All IP Multi-Service solution for our customers. Zhone is headquartered in California and its products are manufactured in the USA in a facility that is emission, waste-water and CFC free. Bandwidth Changes Everything. http://www.zhone.com

Zhone, the Zhone logo, and all Zhone product names are trademarks of Zhone Technologies, Inc. Other brand and product names are trademarks of their respective holders. www.zhone.com Bandwidth Changes Everything.

CONTACT:

Zhone Investor Relations
Tel: +1-510-777-7013
Fax: +1-510-777-7001
investor-relations@zhone.com
or
Zhone Public Relations:
Tracy Oliver, +1-510-665-7984
Mobile: +1-925-640-0989
tracy@skycastlemedia.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Internet  Networks  Software  Telecommunications  Mobile/Wireless  VoIP

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