ZillionTV Adds Lionsgate to Its Roster of Studio Partners

SUNNYVALE, Calif.--(BUSINESS WIRE)--ZillionTV, a first-of-its-kind personalized television service, today announced an innovative content agreement with Lionsgate (NYSE:LGF - News), the leading next generation studio, adding to its impressive roster of premier studio partners. Lionsgate will offer current feature film releases and television programming as well as content from its vast library of 12,000 motion picture and television titles in all three viewing methods offered through the ZillionTV^TM Service.

Critically-acclaimed television series such as Emmy Award-winning Mad Men and Weeds, as well as recent box office hits such as Tyler Perry's Madea Goes to Jail, The Haunting In Connecticut, My Bloody Valentine 3-D and Rambo, will be available on the ZillionTV Service either as pay-per-view or "buy to own" (electronic sell-through). In addition, a selection of catalog titles will be accessible as advertising-supported video-on-demand (AVOD) programs allowing ZillionTV viewers to watch these Lionsgate programs for free in exchange for watching a select set of ads at the start of the film.

"We are delighted to add Lionsgate's diverse range of television and film properties to the ZillionTV Service," said Mitch Berman, executive chairman of ZillionTV. "Lionsgate has already established itself as the leading next generation studio committed to finding new and exciting ways to connect with its consumers and it offers an impressive array of commercially-successful and critically-acclaimed feature films and television programming in addition to its enormous library of filmed entertainment content. This agreement demonstrates that content providers can benefit from new revenue streams without having to pass along costs to the viewer. The ZillionTV Service is subscription-free and in the case of a selection of Lionsgate catalog titles, offers advertising-supported programming for free."

"We are always exploring new ways to monetize our content in a digital world," said Curt Marvis, president of digital media, Lionsgate. "We believe that ZillionTV has distinguished itself with a strong business model and an impressive content offering, and we look forward to our partnership to deliver content to our audiences with the customization and immediacy of the online world."

ZillionTV viewers have three possible viewing choices depending upon what options are offered by each content owner tied to each specific program: they watch ad-supported programs for free, rent programs for a nominal fee (pay-per-view), or "buy to own" (electronic sell-through). In addition, the ZillionTV Service allows viewers the option to personalize their viewing experience when viewing free, ad-supported programs by selecting advertising categories based on their interests and watching ads that are more personally relevant. Viewers can also opt not to select any ad categories and simply see randomly-displayed ads.

ZillionTV is focused on continued partnerships with Communications Service Providers (CSP) and is now offering the service directly to consumers in areas where ZillionTV is not available through a CSP partner. ZillionTV is scheduled for nationwide availability in the second half of 2010.

About ZillionTV

The ZillionTV^TM Service (www.zilliontv.tv) is a first-of-its-kind personalized television platform that puts consumers in control, providing instant, subscription-free access to an extensive entertainment library of new and classic TV shows, movies, sports, music and more - all on-demand and delivered directly to the television set via a common high-speed Internet connection. The ZillionTV^TM Service also allows consumers to choose their personal advertising preferences and offers a one-of-a-kind television commerce environment.

About Lionsgate

Lionsgate (NYSE: LGF - News) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel platform assets, including TV Guide Network in partnership with JPMorgan's One Equity Partners and Allen Shapiro, the Epix multiplatform channel expected to launch in October 2009 with partners Viacom and MGM, the FEARnet branded horror channel with partners Comcast and Sony, and the KIX and Thrill branded action and horror channels in Asia. Its feature film business achieved a number one box office opening weekend in September 2009 with the eighth film in the Tyler Perry franchise, I CAN DO BAD ALL BY MYSELF, with the sixth film in the SAW franchise opening in October 2009. The Company's home entertainment business has grown to more than 7% market share and leads the industry in its box office-to-DVD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

© Copyright 2009 ZillionTV Corporation. All rights reserved. ZillionTV and associated marks are trademarks of ZillionTV Corporation. The names and logos of other companies mentioned herein may be trademarks of their respective owners. This document is for informational purposes only. ZillionTV makes no warranties, expressed or implied, in this document.