Zumobi Continues Product Momentum With Latest Release of Award-Winning Platform

SEATTLE--(BUSINESS WIRE)--Zumobi, the innovative mobile widget platform, announced its latest
release for Windows Mobile. The updated application delivers new
features and functionality to improve user experience and give the
growing number of Zumobi users greater content from which to choose.

One of the most compelling features of the new release is a Tile Wizard,
which allows users to easily create their own Zumobi mobile widgets.
Users can choose the look and feel of these widgets, stream data from
their choice of RSS feeds, and turn personal blogs and favorite Web
content into Zumobi Tiles they can enjoy as well as share with friends.
Another new feature accompanying this release is the on-phone Tile
Gallery, which enables users to select and upload Tiles directly from
their mobile handset, allowing Zumobi users to explore and swap new
content in and out while on-the-go. Zumobi also has produced a
streamlined client for faster downloads of the application and a smaller
on-phone footprint.

Zumobi’s range of content and partner
relationships continues to demonstrate the opportunities Zumobi holds
for media, brands, advertisers and agencies. Tile Wizard content is part
of the expanded content offerings on Zumobi, including the “Willy
the Hillbilly” game Tile from Mountain Dew and
developed by Tribal DDB.

“This is another great example of the strength
in Tribal DDB’s collaborations with Pepsi.
Born from a common interest to innovate in the mobile space, John Vail
and his digital group at Pepsi brought in Zumobi to leverage Tribal’s
creative and expertise,” said Christian
Dietrich, Director, Pepsi business, Tribal DDB Worldwide. “Mountain
Dew is a lifestyle brand and the success in tapping this unique
technology is yet another achievement and one that’s
relevant and cool for Dew drinkers.”

Zumobi has also been a hit with the Windows Mobile Owners Circle,
Microsoft’s gateway to content and
applications for Windows Mobile users.

“Zumobi has consistently been one of the most
popular downloads in the Windows Mobile Owners Circle,” said Rick May, Audience marketing manager, Microsoft. “We
look forward to sharing the new client and content with our members.”

Additionally, Zumobi is the first to offer mobile content from the
First30Days, the New York City based media company focused on guiding
people through all types of changes, founded by author, CEO and Chief
Change Optimist Ariane de Bonvoisin.

“As The First30Days continues to grow its
brand and reach users where change intersects their lives, whether
online, in print, on television or on their mobile, we’re
delighted to have our content available on Zumobi,” said de Bonvoisin. “Zumobi provides us with
an exciting opportunity to meet both our content and advertising needs,
within a visually compelling and easy to use application.”

Later this month, Zumobi will introduce new Tiles for Twitter, Facebook
and “This Week in Baseball,” and from publishers such as Smartphone & Pocket PC Magazine and LAPTOP
Magazine. Individual baseball team Tiles for all the major teams will
also launch this month for fans to enjoy.

A pioneer in the mobile widget industry, Zumobi provides one of the most
compelling and engaging user experiences available on the mobile Web
today. Zumobi users spend an average of 22 minutes per day, a high level
of engagement on the mobile widget platform.

“Zumobi’s early
usage and engagement metrics are very compelling,” said Ken Willner, Vice President of Market Development, Zumobi. “We’ve
developed a unique platform that enables our partners to create
highly-engaging brand experiences in mobile.”

With the release, Zumobi will also unveil a series of 12 videos designed
to show users everything they need to know to take advantage of the
mobile widget platform, from how to navigate, make a Tile, share one and
more. To view the Zumobi tour video and to find out 11 things you should
know about the mobile widget platform, visit www.Zumobi.com/support.html.

Zumobi revolutionizes the way people access, retrieve and share
Web-based content on their mobile phones. Through an intuitive and lush
user interface, Zumobi allows people to easily “bounce” in and out of snack-sized bits of the information and entertainment they
want while offering advertisers a better way to connect with consumers
through their mobile phones. Zumobi offers content from a broad range of
mobile widgets from leading content providers on a wide range of
interests, from politics and restaurant reviews to entertainment and
sports.

For more information, or to download the latest version of the mobile
widget platform optimized for Windows Mobile 6 or higher, visit www.Zumobi.com or get.zumobi.com on the mobile Web.

About Zumobi

Zumobi is a new and open mobile widget platform with an engaging Zooming
User Interface. Free to consumers and supported by an advertising
business model, Zumobi delivers entertainment and information content to
phones in an innovative and fun way. By creating a compelling experience
and opportunity for the entire mobile ecosystem - carriers, advertisers,
distributors and consumers – Zumobi is
providing a complete solution that is creative, flexible, powerful and
easy to use. More information on Zumobi is available at www.Zumobi.com.